Chicago mayor Lori Lightfoot and Michael Fassnacht, the city’s chief marketing officer, have announced the launch of “By Chicago. For Chicago,” a program under which participating agencies will donate one percent of all staff hours worked to provide pro-bono support to organizations that work to improve the lives of all Chicago residents.

Signing on to the “By Chicago. By Chicago” pledge are 17 creative agencies, PR and strategic communications firms, and healthcare marketing organizations that include Edelman, Ogilvy, Zeno Group, Current Global, MSL, Havas Chicago and Flowers Communications Group.

The initiative will connect organizations with agencies that can offer them services such as creative campaigns, social media content, marketing materials, integrated media strategies and virtual or live events.

Fassnacht will work with participating agencies to help identify and suggest projects based on each agency’s strengths, but agencies are also encouraged to select their own pro-bono projects.

“Thanks to this pro-bono pledge, we will not only formalize the hard work that many agencies have already done to leave a lasting and positive impact on our neighborhoods and communities, but also highlight and tap into each agency’s talent and expertise,” said Mayor Lightfoot.

Agencies that would like to join the “By Chicago. For Chicago” pledge can contact Alison Bouchard at [email protected].