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Steinreich Communications has been named agency of record for The UAE-Israel Business Council, an organization comprised of business leaders from both nations to promote trade, innovation and cooperation. Steinreich will work to promote the Council and its leadership. In September, the agency formed a new practice area within its corporate group that is working with clients in the United Arab Emirates and Israel looking to expand their businesses in both countries following the announcement of the normalization of relations by their national leaders. “We sought the assistance of Steinreich Communications due to their stellar reputation and close relationships with members of the media both regionally as well as internationally,” said UAE-Israel Business Council co-founder Fleur Hassan-Nahoum, who also serves as the deputy mayor of Jerusalem.
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TURNER has added Evolve Vacation Rental, Lonely Planet and BEABA to its roster of travel and lifestyle clients. Turner will be agency of record for media and communications efforts for Evolve, which hosts a rental marketplace as well as actively managing properties for homeowners. The agency will handle PR in the United States for two forthcoming Lonely Planet campaigns—the second edition of the Lonely Planet Ultimate Travel List book and Lonely Planet’s Best in Travel 2021, working to build awareness within key national and local publications. For baby products line BEABA, Turner will execute a hyper-targeted media relations and seeding program to increase awareness within key national publications with a focus on lifestyle, design, parenting, travel, and wellness categories.
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Magrino has been enlisted to develop the media strategy and partnership opportunities for The Princess Grace Foundation – USA, which is dedicated to elevating emerging artists in theater, dance and film via awards in the form of grants, scholarships and fellowships. The organization’s Grace Influential digital lifestyle platform encompasses social media, global partnerships, podcasts and other media to reach new generations and invite them to see the world through Princess Grace’s lens, and be inspired by her influence on lifestyle, fashion, culture and philanthropy. Magrino will also be leading all public relations, social and media for Bora Bora One, a private estate on the island in French Polynesia; handling social media platform management for Hiccupops, a line of lollipops designed to deliver hiccup relief; and developing thought leadership opportunities for global media and leisure business Time Out Group.
Redpoint is named US-based PR agency of record for Kintetsu Railway, the largest private railway system in Japan...Ogilvy Health is named PR and marketing agency of record for Azurity Pharmaceuticals... Zapwater Communications signs on .HERE Maldives, a resort operated by Seaside Collection... Cherish PR's London-based team has been engaged by the Lagos International Theatre Festival for a UK PR brief to raise awareness of this year’s Festival.
FleishmanHillard is named strategic communications consultancy for the Bay Area Host Committee... Kite Hill is named PR partner for the Artist and the Machine summit, which till take place Nov. 19 in Los Angeles... Alliance Connection, a Detroit-based agency that specializes in all-inclusive resorts, travel and hospitality, wins Elite Island Resorts with properties in Antigua, Barbados and Panama.
Merlot Marketing is named agency of record for Nichiha USA, a manufacturer of building material solutions... Sally Beauty, the consumer retail division of parent company Sally Beauty Holdings, appoints Creative Media Marketing as its public relations agency of record... Doner comes on board as agency of record for Rush Street Gaming, which operates Rivers Casino locations in Pittsburgh; Philadelphia; Des Plaines, IL; Portsmouth, VA; and Schenectady, NY.
JPR Group picks up Kimmel Architecture (formerly Kimmel-Bogrette Architecture + Site) to establish a presence in the senior living marketplace... RG2 Communications, adds Pollini at Ladbroke Hall, an Italian restaurant that is part of the 43,000 sq.-ft. Edwardian landmark, which presents live music, contemporary art, dance and gastronomy... M&C Communications assumes PR duties for Hope for Stomach Cancer nonprofit group.
Konnect Agency connects with Crescent Hotels & Resorts... FleishmanHillard specialty agency Methods+Mastery’s "Team BDG” comes on board as agency of record for Blue Diamond Growers... The Lacek Group, a loyalty, CRM and brand marketing agency that is part of Ogilvy One, picks up FNBO financial services outfit.
