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Steinreich Communications has been named agency of record for The UAE-Israel Business Council, an organization comprised of business leaders from both nations to promote trade, innovation and cooperation. Steinreich will work to promote the Council and its leadership. In September, the agency formed a new practice area within its corporate group that is working with clients in the United Arab Emirates and Israel looking to expand their businesses in both countries following the announcement of the normalization of relations by their national leaders. “We sought the assistance of Steinreich Communications due to their stellar reputation and close relationships with members of the media both regionally as well as internationally,” said UAE-Israel Business Council co-founder Fleur Hassan-Nahoum, who also serves as the deputy mayor of Jerusalem.
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TURNER has added Evolve Vacation Rental, Lonely Planet and BEABA to its roster of travel and lifestyle clients. Turner will be agency of record for media and communications efforts for Evolve, which hosts a rental marketplace as well as actively managing properties for homeowners. The agency will handle PR in the United States for two forthcoming Lonely Planet campaigns—the second edition of the Lonely Planet Ultimate Travel List book and Lonely Planet’s Best in Travel 2021, working to build awareness within key national and local publications. For baby products line BEABA, Turner will execute a hyper-targeted media relations and seeding program to increase awareness within key national publications with a focus on lifestyle, design, parenting, travel, and wellness categories.
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Magrino has been enlisted to develop the media strategy and partnership opportunities for The Princess Grace Foundation – USA, which is dedicated to elevating emerging artists in theater, dance and film via awards in the form of grants, scholarships and fellowships. The organization’s Grace Influential digital lifestyle platform encompasses social media, global partnerships, podcasts and other media to reach new generations and invite them to see the world through Princess Grace’s lens, and be inspired by her influence on lifestyle, fashion, culture and philanthropy. Magrino will also be leading all public relations, social and media for Bora Bora One, a private estate on the island in French Polynesia; handling social media platform management for Hiccupops, a line of lollipops designed to deliver hiccup relief; and developing thought leadership opportunities for global media and leisure business Time Out Group.
Hemsworth is named PR agency of record for enterprise travel technology company Revelex... Bolt PR comes on board as PR agency of record for Lexar, which provides high-performance memory and storage for consumers, creators and professionals who capture, store and move data... The Wilful Group is engaged to support the UK launch of refurbed, one of Europe’s leading marketplaces for professionally refurbished products.
The Uptown Agency is named agency of record for USA Bobsled/Skeleton, the national governing body for the bobsled and skeleton in the US... SPM Communications adds L&L Hawaiian Barbecue, Sunfly and Puttery to its client roster... Grant PR, which has handled such clients as 3M, Empire State Realty Trust and WNET Thirteen, signs on commercial retail real estate brokerage firm Rova.re.
French/West/Vaughan is named agency of record for Carolina Performing Arts' inaugural "All. Together. Now." Festival, which will take place Feb. 19–21, 2027... Ruder Finn signs on as communications agency of record for Neurocrine Biosciences... Ripley PR is chosen to serve as the public relations agency of record for CAMP Digital, a digital marketing agency focused on the home service industry.
Red Lorry Yellow Lorry is named PR AOR in the U.S., UK, Germany, Austria and Switzerland for Flowable, developer of the Agentic Case Platform, which helps regulated organizations orchestrate AI agents while keeping humans in the loop... Moore is selected as brand AOR for the Alzheimer's Association... PhillComm Global, which specializes in emerging industries and new categories, is named AOR for AIGNCI, HIFI and Hypercall.
Racepoint Global is selected as communications agency for Velaura AI, a company developing ultra-low-power silicon and software technologies for data centers and emerging Physical AI applications... V2 Communications signs on to work with Bevi, Cielo and Treefera... Colangelo & Partners is named AOR for for independent fine wine retailer Tribeca Wine Merchants, which is celebrating its 25th anniversary.
