 |
Steinreich Communications has been named agency of record for The UAE-Israel Business Council, an organization comprised of business leaders from both nations to promote trade, innovation and cooperation. Steinreich will work to promote the Council and its leadership. In September, the agency formed a new practice area within its corporate group that is working with clients in the United Arab Emirates and Israel looking to expand their businesses in both countries following the announcement of the normalization of relations by their national leaders. “We sought the assistance of Steinreich Communications due to their stellar reputation and close relationships with members of the media both regionally as well as internationally,” said UAE-Israel Business Council co-founder Fleur Hassan-Nahoum, who also serves as the deputy mayor of Jerusalem.
 |
TURNER has added Evolve Vacation Rental, Lonely Planet and BEABA to its roster of travel and lifestyle clients. Turner will be agency of record for media and communications efforts for Evolve, which hosts a rental marketplace as well as actively managing properties for homeowners. The agency will handle PR in the United States for two forthcoming Lonely Planet campaigns—the second edition of the Lonely Planet Ultimate Travel List book and Lonely Planet’s Best in Travel 2021, working to build awareness within key national and local publications. For baby products line BEABA, Turner will execute a hyper-targeted media relations and seeding program to increase awareness within key national publications with a focus on lifestyle, design, parenting, travel, and wellness categories.
 |
Magrino has been enlisted to develop the media strategy and partnership opportunities for The Princess Grace Foundation – USA, which is dedicated to elevating emerging artists in theater, dance and film via awards in the form of grants, scholarships and fellowships. The organization’s Grace Influential digital lifestyle platform encompasses social media, global partnerships, podcasts and other media to reach new generations and invite them to see the world through Princess Grace’s lens, and be inspired by her influence on lifestyle, fashion, culture and philanthropy. Magrino will also be leading all public relations, social and media for Bora Bora One, a private estate on the island in French Polynesia; handling social media platform management for Hiccupops, a line of lollipops designed to deliver hiccup relief; and developing thought leadership opportunities for global media and leisure business Time Out Group.
5W is named agency of record for Strength of Nature, which offers such multicultural haircare brands as African Pride, as well as Motions Xpress Shampoo Hair Color... RG2 Communications is representing Rebelo de Andrade, an architecture and design studio based in Portugal... Big Fish Collective is engaged as agency of record for publicity and media relations for Nikwax, which produces PFAS-free waterproofing and aftercare solutions for outdoor apparel, footwear and gear.
Lou Hammond Group lands Visit St. Petersburg Clearwater, Florida’s Historic Coast and VIVA Cruises... Champion picks up Snooze Eatery, a breakfast and brunch restaurant with nearly 70 locations nationwide... Red Lorry Yellow Lorry wins US PR duties for ArgusEye, a tech company providing an autonomous AI workforce that helps engineering teams ship secure, compliant cyber-physical products more quickly. 
Doner lands AOR status for Navy Federal Credit Union, the world's largest credit union... P-22 Agency picks up El Encanto, a Santa Barbara, CA resort located on seven acres of terraced gardens overlooking the Pacific Ocean... Parasol, which specializes in the luxury lifestyle and hospitality sector, signs on as US shop for Château Minuty, a wine estate located on the French Riviera.
Nickerson lands Sport Fishing Championship, a competitive saltwater fishing league... French/West/Vaughan is retained as agency-of-record for Los Angeles-based hardtech learning & development expert Matt Gjertsen.... CIIC PR picks up The Resorts Companies, timeshare, resort management and real estate organization headquartered in Massanutten, VA.
Stagwell signs on as lead creative partner for IBM. Stagwell’s Code and Theory and Anomaly units will work alongside IBM, helping to evolve its “Let’s Create Smarter Business” campaign... Campstories is named PR firm for the National Forest Foundation... RG2 Communications lands the Dexter Hotel, a 29-key boutique property that opened on May 19 in Elk Rapids, Michigan.
