 |
Steinreich Communications has been named agency of record for The UAE-Israel Business Council, an organization comprised of business leaders from both nations to promote trade, innovation and cooperation. Steinreich will work to promote the Council and its leadership. In September, the agency formed a new practice area within its corporate group that is working with clients in the United Arab Emirates and Israel looking to expand their businesses in both countries following the announcement of the normalization of relations by their national leaders. “We sought the assistance of Steinreich Communications due to their stellar reputation and close relationships with members of the media both regionally as well as internationally,” said UAE-Israel Business Council co-founder Fleur Hassan-Nahoum, who also serves as the deputy mayor of Jerusalem.
 |
TURNER has added Evolve Vacation Rental, Lonely Planet and BEABA to its roster of travel and lifestyle clients. Turner will be agency of record for media and communications efforts for Evolve, which hosts a rental marketplace as well as actively managing properties for homeowners. The agency will handle PR in the United States for two forthcoming Lonely Planet campaigns—the second edition of the Lonely Planet Ultimate Travel List book and Lonely Planet’s Best in Travel 2021, working to build awareness within key national and local publications. For baby products line BEABA, Turner will execute a hyper-targeted media relations and seeding program to increase awareness within key national publications with a focus on lifestyle, design, parenting, travel, and wellness categories.
 |
Magrino has been enlisted to develop the media strategy and partnership opportunities for The Princess Grace Foundation – USA, which is dedicated to elevating emerging artists in theater, dance and film via awards in the form of grants, scholarships and fellowships. The organization’s Grace Influential digital lifestyle platform encompasses social media, global partnerships, podcasts and other media to reach new generations and invite them to see the world through Princess Grace’s lens, and be inspired by her influence on lifestyle, fashion, culture and philanthropy. Magrino will also be leading all public relations, social and media for Bora Bora One, a private estate on the island in French Polynesia; handling social media platform management for Hiccupops, a line of lollipops designed to deliver hiccup relief; and developing thought leadership opportunities for global media and leisure business Time Out Group.
Violet PR picks up the Birmingham Business Alliance, the Alabama metro's lead economic development organization and chamber of commerce... Glodow Nead Communications comes on board as US agency of record for Wines of Georgia... Moroch gets AOL status for record for Leslie’s, Inc., a direct-to-consumer brand that markets pool and spa care products. 
Velocitas, a Miami-based agency, picks up US AOR duties for Flam, a deep-tech startup pioneering AI-native content... Broadhead drives PR for Stoughton Trailers, No. 5 manufacturer of semi-truck trailers in North America... Laura Davidson Public Relations, wins PR work from Anthology of Athens, an 18-room boutique hotel in Greece.
Praytell is selected as U.S. PR agency of record for Burger King. Mojo Supermarket takes on social AOR duties... P-22 Agency signs on with Explora, a family-owned, certified B Corporation offering immersive journeys in South America... GV Public Relations is representing The Whitney Hotel in Boston; The Rittenhouse Hotel in Philadelphia; and Juniper Preserve, Golf & Wellness Resort in Bend, OR. 
Scout Lab is named communications agency for TrustedHousesitters, a home and pet-sitting community... Magrino lands BSH, the home appliances arm of Germany’s Bosch Group, as PR AOR for “Region North America”... Refuel Agency wins FY2025-26 and beyond for Veterans Florida, which connects transitioning servicemembers, veterans and spouses with career opportunities and entrepreneurship resources.
Decker/Royal signs up The Meadows on Rock Creek, Château la Commaraineand Lamangata Luxury Surf Resort... Horizon Media goes with GALLO, which markets wine, spirits, malt beverages and ready-to-drink products... Integrity Public Relations wins Tradewinds Networks.
