Steinreich Communications has been named agency of record for The UAE-Israel Business Council, an organization comprised of business leaders from both nations to promote trade, innovation and cooperation. Steinreich will work to promote the Council and its leadership. In September, the agency formed a new practice area within its corporate group that is working with clients in the United Arab Emirates and Israel looking to expand their businesses in both countries following the announcement of the normalization of relations by their national leaders. “We sought the assistance of Steinreich Communications due to their stellar reputation and close relationships with members of the media both regionally as well as internationally,” said UAE-Israel Business Council co-founder Fleur Hassan-Nahoum, who also serves as the deputy mayor of Jerusalem.

Lonely Planet

TURNER has added Evolve Vacation Rental, Lonely Planet and BEABA to its roster of travel and lifestyle clients. Turner will be agency of record for media and communications efforts for Evolve, which hosts a rental marketplace as well as actively managing properties for homeowners. The agency will handle PR in the United States for two forthcoming Lonely Planet campaigns—the second edition of the Lonely Planet Ultimate Travel List book and Lonely Planet’s Best in Travel 2021, working to build awareness within key national and local publications. For baby products line BEABA, Turner will execute a hyper-targeted media relations and seeding program to increase awareness within key national publications with a focus on lifestyle, design, parenting, travel, and wellness categories.

Princess Grace

Magrino has been enlisted to develop the media strategy and partnership opportunities for The Princess Grace Foundation – USA, which is dedicated to elevating emerging artists in theater, dance and film via awards in the form of grants, scholarships and fellowships. The organization’s Grace Influential digital lifestyle platform encompasses social media, global partnerships, podcasts and other media to reach new generations and invite them to see the world through Princess Grace’s lens, and be inspired by her influence on lifestyle, fashion, culture and philanthropy. Magrino will also be leading all public relations, social and media for Bora Bora One, a private estate on the island in French Polynesia; handling social media platform management for Hiccupops, a line of lollipops designed to deliver hiccup relief; and developing thought leadership opportunities for global media and leisure business Time Out Group.