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Current Global has scooped up AOR duties for the Subway sandwich shop chain.
The Interpublic unit will promote consumer PR initiatives and Subway’s reputation as a leader in the global QSR segment. Prior to Current Global, Ruder Finn had the business.
Michele DiNello, VP-communications & PR at Subway, said the chain wanted a partner that aligns with its brand vision and can work as an extension of its internal PR team.
“Current Global is working seamlessly across all communications from corporate narrative to consumer storytelling to help us highlight the amazing work of our brand and people,” she said.
The firm has a team of about 20 staffers handling Subway, led by Lisa Dini, executive VP, and Desta Roy, senior VP on the consumer side, along with Renee Austin, executive VP, global corporate lead.
Subway operates in more than 100 countries and serves six million sandwiches each day.
Ruder Finn has recruited Ketchum veterans Corrine Gudovic and Tera Miller to bolster its consumer group, which serves Coca-Cola, Disney, LG, and Aveda.
Successful consumer PR campaigns go beyond promotion. They craft a gripping brand narrative, showcasing a product's values, mission, and dedication to social responsibility.
Coyne PR has scooped up AOR duties for Edible Brands, which offers fresh fruit arrangements, baked goods, flowers and gourmet chocolates at more than 1,000 locations.
BNPL, fueled by online shopping, grew by more than 1000 percent from 2019 to 2021. It has become a force that is transforming retail, e-commerce, and how consumers shop in general.
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