Current Global has scooped up AOR duties for the Subway sandwich shop chain.
The Interpublic unit will promote consumer PR initiatives and Subway’s reputation as a leader in the global QSR segment. Prior to Current Global, Ruder Finn had the business.
Michele DiNello, VP-communications & PR at Subway, said the chain wanted a partner that aligns with its brand vision and can work as an extension of its internal PR team.
“Current Global is working seamlessly across all communications from corporate narrative to consumer storytelling to help us highlight the amazing work of our brand and people,” she said.
The firm has a team of about 20 staffers handling Subway, led by Lisa Dini, executive VP, and Desta Roy, senior VP on the consumer side, along with Renee Austin, executive VP, global corporate lead.
Subway operates in more than 100 countries and serves six million sandwiches each day.