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The Consultancy PR, which specializes in the design, architecture and lifestyle industries, has been named agency of record for Herman Miller Retail, which includes the company’s three consumer-facing brands: Herman Miller, Design Within Reach and HAY. The agency will support the group’s communications strategy through brand positioning, thought leadership, consumer and trade media relations, as well as event and awards support. It will also execute ongoing strategic public relations and influencer marketing campaigns for the client. Founded in 1905, Herman Miller created Herman Miller Group, a purposefully selected, complementary family of brands in 2018. This year, the company will open its first retail concept stores dedicated to consumers.
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LDPR has been appointed public relations agency of record for MyLifeWell, a new online wellness platform. The agency will work with the platform, which is currently in a “soft launch” phase, as it plans its launch in full during November. The platform’s content and programming will encompass nutrition, fitness, yoga, mindfulness, energy healing, stress management, financial management, anxiety and sleep. It offers a variety of curated wellness programs and products devised to help people thrive in their daily lives, as well as supplementary services that include wellness coaches to create personalized wellness journey plans and wellness travel advisors.
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Clarity promotes Notion Capital, B2B enterprise SaaS and cloud venture capital fund, in the UK and EU. In addition to raising Notion Capital’s profile in the media, Clarity will support brand recognition efforts targeted at start-ups and founders looking for early-stage investment. Notion has been exclusively investing in European SaaS companies since 2009, with over 60 investments and more than $500M in assets under management. Its investment portfolio includes such tech companies as Acin, Claimsforce, Glofox, Gocardless, Mews, Tradeshift, Unbabel and Upvest. “The team demonstrates a good knowledge of our business and the industry, combined with an understanding of how we can maximize the great stories we have and to get them in front of the right media,” said Notion operating partner and chief platform officer Stephen Millard.
Nickerson picks up Smartify Media, a digital out-of-home advertising network specializing in digital windows and retail media displays.... Meyocks signs on to work with LoCo Lab, a company that provides tech solutions focused on enhancing efficiency, regulatory compliance and accountability across supply chains... MZ Group is engaged to lead a strategic investor relations and financial communications program for ESS Tech, Inc., a manufacturer of long-duration iron flow energy storage systems for commercial and utility-scale applications.
Fire on the Hill, which has offices in London and New York, lands renewable energy developer JERA Nex... TEAM LEWIS takes on AOR duties for PetScreening, which provides pet policy management software... Echo-Factory, a Pasadena, CA-based marketing agency specializing in healthcare and life sciences, is selected as AOR for Catalina Island Health, Santa Catalina Island's only medical facility.
Emblem Public Relations comes on board as agency of record for LAIE Vermouth, a craft sipping vermouth... AMP3 Public Relations picks up AOR duties for Dr. Scholl’s Shoes... KNB Communications, a healthcare marketing and PR agency, is engaged to elevate awareness around the launch of Novare.
ELMNTL, a Denver travel PR firm, brands, assumes global PR duties for Brunei’s Tourism Development Department... Laura Davidson Public Relations is picked by Sonas Collection, a portfolio of family-owned boutique hotels and luxury retreats located along Scotland’s West Coast... Stretch PR, adds Hairdo Spirit Wear, a line of temporary hair accessories, to its roster.
Matter is selected by Clear Channel Outdoor as its agency of record for strategic communications... Marino picks up Hillpointe, a developer / owner / operator of attainable multifamily housing across the Sun Belt region... Idea Ranch of Tulsa lands Nutrena, animal nutrition brand that is part of Cargill Animal Nutrition & Health. 
