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The Consultancy PR, which specializes in the design, architecture and lifestyle industries, has been named agency of record for Herman Miller Retail, which includes the company’s three consumer-facing brands: Herman Miller, Design Within Reach and HAY. The agency will support the group’s communications strategy through brand positioning, thought leadership, consumer and trade media relations, as well as event and awards support. It will also execute ongoing strategic public relations and influencer marketing campaigns for the client. Founded in 1905, Herman Miller created Herman Miller Group, a purposefully selected, complementary family of brands in 2018. This year, the company will open its first retail concept stores dedicated to consumers.
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LDPR has been appointed public relations agency of record for MyLifeWell, a new online wellness platform. The agency will work with the platform, which is currently in a “soft launch” phase, as it plans its launch in full during November. The platform’s content and programming will encompass nutrition, fitness, yoga, mindfulness, energy healing, stress management, financial management, anxiety and sleep. It offers a variety of curated wellness programs and products devised to help people thrive in their daily lives, as well as supplementary services that include wellness coaches to create personalized wellness journey plans and wellness travel advisors.
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Clarity promotes Notion Capital, B2B enterprise SaaS and cloud venture capital fund, in the UK and EU. In addition to raising Notion Capital’s profile in the media, Clarity will support brand recognition efforts targeted at start-ups and founders looking for early-stage investment. Notion has been exclusively investing in European SaaS companies since 2009, with over 60 investments and more than $500M in assets under management. Its investment portfolio includes such tech companies as Acin, Claimsforce, Glofox, Gocardless, Mews, Tradeshift, Unbabel and Upvest. “The team demonstrates a good knowledge of our business and the industry, combined with an understanding of how we can maximize the great stories we have and to get them in front of the right media,” said Notion operating partner and chief platform officer Stephen Millard.
Diffusion is appointed PR agency of record for Mellow Sleep, a sleep and home brand that had more than $100 million in sales within its first nine months... The Blueshirt Group is selected to lead the investor relations and financial communication programs for Enablence Technologies, which supplies planar lightwave circuit optical chips for datacom, telecommunications, artificial intelligence, and advanced vision applications... Wise Up PR lands Lite Coms, which designs and manufactures advanced tactical satellite communications terminals for defense and government applications.
TURNER comes on board as the first PR AOR for Overseas Adventure Travel, which specializes in a small-group land and small-ship adventures for the 50 and over crowd... FINN Partners lands Langham Hospitality Group, manager of The Langham, Custom House, Bangkok, which is launching later this year... Hannah Cranston Media picks up NULASTIN, a beauty company that offers elastin replenishment products for hair, lashes, brows and skin.
Champion picks up Delray Beach, FL-based Brooklyn Water Bagel, known for bringing an authentic New York-style bagel experience to guests through its proprietary water technology... Ruder Finn partners with Wendy’s to drive executive visibility, corporate reputation, strategic storytelling, creator and influencer engagement, cultural relevance and issues management... IMAGINE PR lands US duties for Austria's Burg Hotel Lech. 
IMAGINE PR lands North American PR duties for England's Louma Country Hotel... Meyocks is selected by the U.S. Dairy Export Council to design and produce marketing materials and communication assets across a global portfolio, spanning domestic markets and international audiences... TEAM LEWIS wins AOR responsibilities for Lazada Malaysia, which operates under Alibaba's International Digital Commerce Group.
Hopscotch lands European space transportation company ArianeGroup and its subsidiaries, Arianespace and MaiaSpace, to strengthen the visibility of their brands and leadership teams across the media, corporate social channels and stakeholder communities in France and Germany... Redpoint signs on as agency of record for Visit Bath County, destination marketing organization for the Virginia county... Impact PR & Communications is selected to lead strategic public relations for Guardian Revival, which works to improve the mental health and well-being of military personnel, veterans and first responders and their families, at no cost to them.
