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The Consultancy PR, which specializes in the design, architecture and lifestyle industries, has been named agency of record for Herman Miller Retail, which includes the company’s three consumer-facing brands: Herman Miller, Design Within Reach and HAY. The agency will support the group’s communications strategy through brand positioning, thought leadership, consumer and trade media relations, as well as event and awards support. It will also execute ongoing strategic public relations and influencer marketing campaigns for the client. Founded in 1905, Herman Miller created Herman Miller Group, a purposefully selected, complementary family of brands in 2018. This year, the company will open its first retail concept stores dedicated to consumers.
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LDPR has been appointed public relations agency of record for MyLifeWell, a new online wellness platform. The agency will work with the platform, which is currently in a “soft launch” phase, as it plans its launch in full during November. The platform’s content and programming will encompass nutrition, fitness, yoga, mindfulness, energy healing, stress management, financial management, anxiety and sleep. It offers a variety of curated wellness programs and products devised to help people thrive in their daily lives, as well as supplementary services that include wellness coaches to create personalized wellness journey plans and wellness travel advisors.
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Clarity promotes Notion Capital, B2B enterprise SaaS and cloud venture capital fund, in the UK and EU. In addition to raising Notion Capital’s profile in the media, Clarity will support brand recognition efforts targeted at start-ups and founders looking for early-stage investment. Notion has been exclusively investing in European SaaS companies since 2009, with over 60 investments and more than $500M in assets under management. Its investment portfolio includes such tech companies as Acin, Claimsforce, Glofox, Gocardless, Mews, Tradeshift, Unbabel and Upvest. “The team demonstrates a good knowledge of our business and the industry, combined with an understanding of how we can maximize the great stories we have and to get them in front of the right media,” said Notion operating partner and chief platform officer Stephen Millard.
The Pollack Group is named AOR for Tower Cancer Research Foundation, a nonprofit advancing cancer research, supporting patients and families, and educating communities to improve cancer care across the U.S... Firecracker PR signs high-luxury lifestyle brand Magnifica and its parent corporation CIG Companies, which develops, builds and funds large sustainable and real estate projects... MMGY Wagstaff is engaged by wine producer Gérard Bertrand Group as PR and marketing agency of record for the US... Laura Davidson Public Relations lands lands Castle Hill Inn in Newport, RI.
Rubenstein Public Relations wins Manhattan Jewish Foundation and the launch of a book tour for The Jewish Experience: Discovering the Soul of Jewish Thought and Practice by Rabbi Mark Wildes... CIIC PR signs Regulus Collective, a newly launched hospitality investment and creative advisory platform founded by former Hyatt and Wyndham executive Deniz Dorbek... Darby Communications, Asheville, NC-based agency that works with outdoor, fishing, hunting and endurance brands, lands Strike Footwear, the official footwear of the International Game Fish Association.
Feintuch Communications picks up Park Place Technologies, a global IT infrastructure services firm that has just come on as official technology partner of both the Professional Pickleball Association and Major League Pickleball... The Dana Agency is booked as AOR for both local and national public relations for the Greater Miami Convention & Visitors Bureau... Broadhead lands Zinpro Corporation for the company’s global, North America and pet businesses... 5WPR wins FanArcade, a web-based gamification platform.
PROFILES picks up PR duties for Baltimore Center Stage, which was designated the State Theater of Maryland in 1978... RKP Media forms a strategic partnership with Santani, a luxury wellness destination in Sri Lanka, aimed at expanding the resort’s presence in the US and other key international markets.... 5W PR comes on board as agency of record for Real Coco, which produces organic and all-natural coconut water, as well as other coconut-based drinks.
August provides overall communications support for private investment firm Broadwood Partners’ successful proxy fight to defeat the proposed acquisition of STARR Surgical by Alcon Inc... 5WPR is named agency of record for KISS Colors & Care, a textured hair care and accessories brand... Powerhouse+Co. is named communications partner for Stonefire Grill, a Southern California restaurant chain.
