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5W Public Relations shops at footwear retailer Payless. 5WPR will work to raise awareness surrounding the relaunch of Payless, which includes the unveiling of an immersive e-commerce platform and new brick-and-mortar retail concept stores, as well as its products, which is now across a range of apparel, accessories and footwear. The first prototype store will launch in December 2020 in Miami, the new home and headquarters for the brand, with plans to expand to 300-500 freestanding stores across North America over the next five years. “Despite being in truly unpreceded times, we saw an opportunity for Payless to relaunch into the US market, providing our community with the affordable, value-driven products they’ve always searched for, now across multiple categories,” said Payless CEO Jared Margolis.
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Gagnier Communications handles the listing of Ajax I, a SPAC that raised $750M. The blank check company called Ajax will be listed on the New York Stock Exchange for the purpose of effecting a merger, asset acquisition or other business combination. Dan Gagnier worked the deal with managing partner Jeff Mathews, VP Lindsay Barber and senior associate Jeremy Schulman.
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Hemsworth Communications adds vacation rental search engine HomeToGo to its client roster. Hemsworth is responsible for supporting HomeToGo’s PR efforts across the US, including regional and national media relations campaigns designed to further establish the brand’s presence as a cutting-edge product. Available in 23 countries, HomeToGo offers more than 18 million vacation rentals from more than 1,300 providers worldwide. “We’re confident that our partnership with Hemsworth Communications will further strengthen our brand’s position at the forefront of our industry and drive key consumer awareness heading into what we anticipate to be a busy and exciting Q1 2021 within the travel space,” said HomeToGo PR & inbound marketing manager Mike Pearce.
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Miami-based Carve Communications lands cloud-based outbreak management software producer OM System to generate coverage for its platform, which provides a way for businesses to manage their COVID-19 response efforts and containment in a closed environment. Carve has also been enlisted to handle all media relations for branded live content marketing platform First Tube Media, raise brand engagement for auto parts online retailer PartsHawk and build brand awareness and consumer engagement for Victrola, a manufacturer of turntables for the home.
Thunderly, a Dallas-based franchise marketing agency, picks up Bojangles, a Southern restaurant brand known for its bold flavors and loyal following... Warschawski adds AOL duties for Gas Monkey Garage, an automotive brand offering custom vehicle builds, classic car restorations and high-performance muscle cars... JAM Collective wins Roark, a company that produces travel and lifestyle gear.
Babbit Bodner picks up Walk-On's Sports Bistreaux, a restaurant and sports bar with more than 70 locations across the country... Publicity for Good lands America’s Christian Credit Union, a faith-based financial institution serving more than 150,000 members nationwide... LDPR, a travel and lifestyle PR firm, is AOR for The Royal Sonesta Boston.
Krupp is named AOR for charity: water, a nonprofit organization bringing clean and safe drinking water to people around the world... IMAGINE PR lands North American PR duties for Phulay Bay, a Ritz-Carlton Reserve in Krabi, Thailand... The Consultancy PR picks upSimon Pearce, a line of handblown glass, handmade pottery, lighting and home décor... Pale Morning Media, which works with outdoor and active lifestyle brands, adds DKOTA Grizzly, a St. Louis-based company that makes casual lifestyle apparel.
IMAGINE PR picks up North American PR duties for Mount Med Resort, a medical spa in Austria’s Tyrolean Alps... Yodel Mobile, an app growth consultancy and marketing agency that is part of NP Digital, lands Royal Horticultural Society, the UK’s leading gardening charity... Darby Communications, which represents outdoor, hunting, fishing and endurance brands, is named PR agency of record for LOWA Boots, a producer of premium outdoor boots and shoes. 
SourceCode Communications picks up Breezy, an AI-powered workspace built for residential real estate professionals... CIIC PR is named U.S. and Canadian press office for the Hotel Cala di Volpe and Cervo Hotel, properties in northeastern Sardinia, Italy... Wilful, a London shop, lands climate action platform Ecologi.
