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5W Public Relations shops at footwear retailer Payless. 5WPR will work to raise awareness surrounding the relaunch of Payless, which includes the unveiling of an immersive e-commerce platform and new brick-and-mortar retail concept stores, as well as its products, which is now across a range of apparel, accessories and footwear. The first prototype store will launch in December 2020 in Miami, the new home and headquarters for the brand, with plans to expand to 300-500 freestanding stores across North America over the next five years. “Despite being in truly unpreceded times, we saw an opportunity for Payless to relaunch into the US market, providing our community with the affordable, value-driven products they’ve always searched for, now across multiple categories,” said Payless CEO Jared Margolis.
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Gagnier Communications handles the listing of Ajax I, a SPAC that raised $750M. The blank check company called Ajax will be listed on the New York Stock Exchange for the purpose of effecting a merger, asset acquisition or other business combination. Dan Gagnier worked the deal with managing partner Jeff Mathews, VP Lindsay Barber and senior associate Jeremy Schulman.
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Hemsworth Communications adds vacation rental search engine HomeToGo to its client roster. Hemsworth is responsible for supporting HomeToGo’s PR efforts across the US, including regional and national media relations campaigns designed to further establish the brand’s presence as a cutting-edge product. Available in 23 countries, HomeToGo offers more than 18 million vacation rentals from more than 1,300 providers worldwide. “We’re confident that our partnership with Hemsworth Communications will further strengthen our brand’s position at the forefront of our industry and drive key consumer awareness heading into what we anticipate to be a busy and exciting Q1 2021 within the travel space,” said HomeToGo PR & inbound marketing manager Mike Pearce.
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Miami-based Carve Communications lands cloud-based outbreak management software producer OM System to generate coverage for its platform, which provides a way for businesses to manage their COVID-19 response efforts and containment in a closed environment. Carve has also been enlisted to handle all media relations for branded live content marketing platform First Tube Media, raise brand engagement for auto parts online retailer PartsHawk and build brand awareness and consumer engagement for Victrola, a manufacturer of turntables for the home.
BPCM is appointed agency of record for two of Champagne’s most distinguished houses, Krug and Ruinart... Santa Cruz Communications, which specializes in the U.S. Hispanic market, marks its 25th consecutive year working with the Billboard Latin Music Awards on Telemundo as PR AOR.. Forte Mare PR lands Woolly Clothing Co., a Seattle-born maker of merino wool basics.
Evocati PR, a purpose-driven PR and marketing firm, picks up Bioservo, a Dallas-based medical technology company specializing in soft assistive devices.... The Point PR, a travel and hospitality agency, lands Aspen Snowmass and Park Hyatt Riviera Maya... Hannah Cranston Media comes on board for Brightland, a California-based producer of olive oils, vinegars and honeys. 
Rubenstein Public Relations picks up OS Therapies, which offers gene-edited, Listeria-based cancer immunotherapies... Brandman adds Lough Eske Castle, a five-star Castle hotel and gateway in Donegal, Ireland... LRJ PR & Communications lands Case-Mate, a company whose products range from phone cases to a curated line of such accessories as beach bags.
Hemsworth is named PR agency of record for enterprise travel technology company Revelex... Bolt PR comes on board as PR agency of record for Lexar, which provides high-performance memory and storage for consumers, creators and professionals who capture, store and move data... The Wilful Group is engaged to support the UK launch of refurbed, one of Europe’s leading marketplaces for professionally refurbished products.
The Uptown Agency is named agency of record for USA Bobsled/Skeleton, the national governing body for the bobsled and skeleton in the US... SPM Communications adds L&L Hawaiian Barbecue, Sunfly and Puttery to its client roster... Grant PR, which has handled such clients as 3M, Empire State Realty Trust and WNET Thirteen, signs on commercial retail real estate brokerage firm Rova.re.
