Interpublic Group rebrands constituency management group, a global collective of 28 marketing services and brands anchored by Weber Shandwick, Golin, Octagon, FutureBrand and Jack Morton, as IPG DXTRA. The new entity will provide those companies with a collaboration engine designed to enhance the impact and simplify the execution and management of integrated solutions. IPG DXTRA's global portfolio includes R&CPMK, which connects clients through entertainment, lifestyle, influence and pop culture; full-service digital marketing agency Genuine; digital experience agency Hugo & Cat; social content firm That Lot; global influencer marketing agency ITB; organizational and business transformation consultancy United Minds; and earned-first advertising agency The Brooklyn Brothers. “IPG DXTRA is more than just a new name – it's a symbol of how, for an increasing number of clients, we work across our best-in-class agency brands to intentionally bring forward highly relevant, specialized services to our clients,” said Andy Polansky, CEO of IPG DXTRA, told O'Dwyer's. “This level of specialization and collaboration brings value and impact to our clients who increasingly tell us they’re looking for integrated solutions.”
The Brandman Agency launches a partner program designed to allow experienced, senior-level practitioners to join the agency’s global network. The agency is offering a limited number of geographically specific hosted-startup partnership opportunities to senior integrated communications professionals in areas including public relations, marketing, digital media and sales representation. It says that these partnerships let qualified individuals who want to be their own boss simultaneously build community and a robust marketing network, as well as fueling Brandman’s global expansion. “Having started my own agency, I know firsthand just how much capital investment is required, how long it can take to build up enough revenue to take a salary or turn a profit, not to mention gain recognition globally,” said agency founder and CEO Melanie Brandman. “That is why I am so passionate about providing a less risky and less expensive way for others to build their own businesses.”
The Public Relations Society of America presented 53 Silver Anvil Awards and 58 Awards of Excellence at a virtual ceremony held during its ICON 2020 conference on Oct.27. Winning campaigns came from leading brands, agencies, non-profit organizations, government agencies and universities. The Best of Silver Anvil Award, the afternoon’s top award, was presented to the Houston First Corporation for its “Space City: Moon Landing 50th Anniversary” integrated marketing campaign with TURNER Public Relations. “During a year filled with extraordinary challenges, it’s refreshing to see the creativity, research and planning that went into these award-winning campaigns,” said T. Garland Stansell, APR, PRSA 2020 Chair. Click here to see the full list of Silver Anvil Award winners.