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Interpublic Group rebrands constituency management group, a global collective of 28 marketing services and brands anchored by Weber Shandwick, Golin, Octagon, FutureBrand and Jack Morton, as IPG DXTRA. The new entity will provide those companies with a collaboration engine designed to enhance the impact and simplify the execution and management of integrated solutions. IPG DXTRA's global portfolio includes R&CPMK, which connects clients through entertainment, lifestyle, influence and pop culture; full-service digital marketing agency Genuine; digital experience agency Hugo & Cat; social content firm That Lot; global influencer marketing agency ITB; organizational and business transformation consultancy United Minds; and earned-first advertising agency The Brooklyn Brothers. “IPG DXTRA is more than just a new name – it's a symbol of how, for an increasing number of clients, we work across our best-in-class agency brands to intentionally bring forward highly relevant, specialized services to our clients,” said Andy Polansky, CEO of IPG DXTRA, told O'Dwyer's. “This level of specialization and collaboration brings value and impact to our clients who increasingly tell us they’re looking for integrated solutions.”
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The Brandman Agency launches a partner program designed to allow experienced, senior-level practitioners to join the agency’s global network. The agency is offering a limited number of geographically specific hosted-startup partnership opportunities to senior integrated communications professionals in areas including public relations, marketing, digital media and sales representation. It says that these partnerships let qualified individuals who want to be their own boss simultaneously build community and a robust marketing network, as well as fueling Brandman’s global expansion. “Having started my own agency, I know firsthand just how much capital investment is required, how long it can take to build up enough revenue to take a salary or turn a profit, not to mention gain recognition globally,” said agency founder and CEO Melanie Brandman. “That is why I am so passionate about providing a less risky and less expensive way for others to build their own businesses.”
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The Public Relations Society of America presented 53 Silver Anvil Awards and 58 Awards of Excellence at a virtual ceremony held during its ICON 2020 conference on Oct.27. Winning campaigns came from leading brands, agencies, non-profit organizations, government agencies and universities. The Best of Silver Anvil Award, the afternoon’s top award, was presented to the Houston First Corporation for its “Space City: Moon Landing 50th Anniversary” integrated marketing campaign with TURNER Public Relations. “During a year filled with extraordinary challenges, it’s refreshing to see the creativity, research and planning that went into these award-winning campaigns,” said T. Garland Stansell, APR, PRSA 2020 Chair. Click here to see the full list of Silver Anvil Award winners.
4media group completes its acquisition of Family Features Editorial Syndicate... Illumination PR, which represents lifestyle brands, influencers and celebrities, launches DR Media Group... EAG Advertising and Marketing acquires pay-for-performance firm INK inc. Public Relations. 
LLYC launches Signs of Pride, a campaign that revives the original protest banners of the first Pride marches... The Abu Dhabi Chamber of Commerce and Industry forms the Public Relations and Digital Marketing Working Group... Circle of One Marketing, a Miami-based, minority-owned marketing agency, is named official agency of record for Big Brothers Big Sisters of Miami. 
Vogel Group, a DC-headquartered government affairs and consulting firm, forms a strategic partnership with Montreal-based public affairs firm Boléro Stratégies... Matter Communications launches project-based offerings for B2C companies looking to increase brand awareness and visibility... Tucker/Hall, a Tampa-based PR and public affairs firm, opens a new office in Orlando. 
Why investing in public relations is ultimately about building bridges in a connected world.
Edelman is laying off 330 people (5.3 percent of its workforce) to cope with an anticipated eight percent shortfall in 2024 US revenues, and client demand for one-stop shopping for speciality services.
