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Diffusion lands Infinite Objects for a campaign to drive mainstream awareness of the company’s core product, Video Prints, through a creative product seeding program timed for this holiday season. Video Prints are displays designed to play a single video on a loop, infinitely. Diffusion’s outreach will target mainstream, consumer, lifestyle, technology and other vertical media while leveraging influencer relations to drive growth on social media and purchase conversions. Diffusion will also work with Infinite Objects to promote corporate and industry news, including upcoming collaborations between the brand and digital artists. “Diffusion immediately understood the potential of our product, demonstrated their incredible depth of expertise, and their proposal felt genuinely inspired by our product,” said Infinite Objects chief operating officer Roxy Fata.
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Violet PR wins Newark Symphony Hall. The venue, built-in 1925 and added to the National Register of Historic Places in 1977, is owned by the City of Newark and operated by the nonprofit Newark Performing Arts Corporation. Violet PR is tasked with communicating Newark Symphony Hall's history and legacy as an important cultural site for the state of New Jersey, its important role today in Newark's resurgence, its opportunities for local performing artists and status as a home for creators of color from around the world. "Violet PR has demonstrated a deep understanding of our work and affiliated industries," said Taneshia Nash Laird, president and CEO of Newark Symphony Hall. "Violet's work includes substantial experience promoting nonprofits, economic development and arts-related clients, and we look forward to the work ahead – amplifying our voice both regionally and nationally."
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Brandstyle Communications picks up Geojam , a rewards-based music platform bringing artists and fans together through customized experiences and limited-edition product drops. The agency will also serve as AOR for MEETNorth, a dating app that offers Covid-specific features, allowing users to rate, monitor and preserve their personal comfort levels when meeting others. Brandstyle will be providing earned media opportunities for both clients.
Scout Lab is named communications agency for TrustedHousesitters, a home and pet-sitting community... Magrino lands BSH, the home appliances arm of Germany’s Bosch Group, as PR AOR for “Region North America”... Refuel Agency wins FY2025-26 and beyond by Veterans Florida, connects transitioning servicemembers, veterans and spouses with career opportunities and entrepreneurship resources.
Decker/Royal signs up The Meadows on Rock Creek, Château la Commaraineand Lamangata Luxury Surf Resort... Horizon Media goes with GALLO, which markets wine, spirits, malt beverages and ready-to-drink products... Integrity Public Relations wins Tradewinds Networks.
Rubenstein Public Relations is renamed agency of record for Pactum, a leader in procurement innovation and agentic AI... SolComms signs on to represent Allison and Stephen Ellsworth, co-founders of poppi, a prebiotic soda brand... Trevelino/Keller signs on to provide a comprehensive communications strategy for CartiNova, an advanced regenerative medicine platform.
MKTG Sports + Entertainment, part of dentsu, lands Agassi Sports Entertainment, a racquet sports-focused entertainment and innovation company co-founded by Andre Agassi... Hayden IR is engaged by Jones Soda Co. to provide investor communications and outreach efforts... JC Communications picks up three Greek resorts: Grand Resort Lagonissi, Elounda Beach Hotel & Villas and Elounda Bay Palace.
Hannah Cranston Media is selected as PR agency of record for Owlet, a company that produces smart infant monitoring products... RG2 Communications checks in at Okupa, a boutique hotel in Athens... Campstories signs on as PR agency of record for the Museum of Outdoor Arts, a nonprofit arts organization in Greenwood Village, CO.
