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Diffusion lands Infinite Objects for a campaign to drive mainstream awareness of the company’s core product, Video Prints, through a creative product seeding program timed for this holiday season. Video Prints are displays designed to play a single video on a loop, infinitely. Diffusion’s outreach will target mainstream, consumer, lifestyle, technology and other vertical media while leveraging influencer relations to drive growth on social media and purchase conversions. Diffusion will also work with Infinite Objects to promote corporate and industry news, including upcoming collaborations between the brand and digital artists. “Diffusion immediately understood the potential of our product, demonstrated their incredible depth of expertise, and their proposal felt genuinely inspired by our product,” said Infinite Objects chief operating officer Roxy Fata.
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Violet PR wins Newark Symphony Hall. The venue, built-in 1925 and added to the National Register of Historic Places in 1977, is owned by the City of Newark and operated by the nonprofit Newark Performing Arts Corporation. Violet PR is tasked with communicating Newark Symphony Hall's history and legacy as an important cultural site for the state of New Jersey, its important role today in Newark's resurgence, its opportunities for local performing artists and status as a home for creators of color from around the world. "Violet PR has demonstrated a deep understanding of our work and affiliated industries," said Taneshia Nash Laird, president and CEO of Newark Symphony Hall. "Violet's work includes substantial experience promoting nonprofits, economic development and arts-related clients, and we look forward to the work ahead – amplifying our voice both regionally and nationally."
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Brandstyle Communications picks up Geojam , a rewards-based music platform bringing artists and fans together through customized experiences and limited-edition product drops. The agency will also serve as AOR for MEETNorth, a dating app that offers Covid-specific features, allowing users to rate, monitor and preserve their personal comfort levels when meeting others. Brandstyle will be providing earned media opportunities for both clients.
5W is named agency of record for Strength of Nature, which offers such multicultural haircare brands as African Pride, as well as Motions Xpress Shampoo Hair Color... RG2 Communications is representing Rebelo de Andrade, an architecture and design studio based in Portugal... Big Fish Collective is engaged as agency of record for publicity and media relations for Nikwax, which produces PFAS-free waterproofing and aftercare solutions for outdoor apparel, footwear and gear.
Lou Hammond Group lands Visit St. Petersburg Clearwater, Florida’s Historic Coast and VIVA Cruises... Champion picks up Snooze Eatery, a breakfast and brunch restaurant with nearly 70 locations nationwide... Red Lorry Yellow Lorry wins US PR duties for ArgusEye, a tech company providing an autonomous AI workforce that helps engineering teams ship secure, compliant cyber-physical products more quickly. 
Doner lands AOR status for Navy Federal Credit Union, the world's largest credit union... P-22 Agency picks up El Encanto, a Santa Barbara, CA resort located on seven acres of terraced gardens overlooking the Pacific Ocean... Parasol, which specializes in the luxury lifestyle and hospitality sector, signs on as US shop for Château Minuty, a wine estate located on the French Riviera.
Nickerson lands Sport Fishing Championship, a competitive saltwater fishing league... French/West/Vaughan is retained as agency-of-record for Los Angeles-based hardtech learning & development expert Matt Gjertsen.... CIIC PR picks up The Resorts Companies, timeshare, resort management and real estate organization headquartered in Massanutten, VA.
Stagwell signs on as lead creative partner for IBM. Stagwell’s Code and Theory and Anomaly units will work alongside IBM, helping to evolve its “Let’s Create Smarter Business” campaign... Campstories is named PR firm for the National Forest Foundation... RG2 Communications lands the Dexter Hotel, a 29-key boutique property that opened on May 19 in Elk Rapids, Michigan.
