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| Larry Weber |
Huawei Technologies has renewed its PR contract with Racepoint Global for another year effective Nov. 1.
The US arm of the Chinese smartphone/telecom gear company has allotted a fee budget of $1,938,720 for the effort. The monthly fee will be based on hours worked. Out-of-pocket expenses are capped at $800K.
The statement of work covers strategy & planning, media outreach, KOL/analyst program, marketing & events, content, executive social media content and measurement.
Larry Weber's firm also is available for special assignments, which may include video production/large-scale editing, major events & activations, brand social media content and PR outside the US.
Those assignments are subject to additional fees and a rejiggering of the SOW agreement.
The US government has sanctioned Huawei because it is perceived as a security threat. Huawei denies that charge.
Laura Anderson, who rose to VP/GM of global communications and events in a nearly 20 year stint at Intel, will take on the Americas technology chair at Burson following the completion of the BCW and H+K merger on July 1.
WE Communications has partnered with ROKK Solutions to form the WE ROKK AI service.
In the dynamic world of modern business, effective communication is a pivotal tool for success across various industries. At Communications Strategy Group (CSG®), our expertise in embracing innovation in communication extends beyond traditional marketing strategies, paving the way for transformative industry-specific solutions.
There are two types of tech PR professionals. Which one are you? And are C-suite executives making that decision for you?
While there’s an impulse to grab reporters’ attention with the newest industry-transforming tech product or service, a back-to-basics approach focused on telling the right stories to the right people is a far more successful way to ensure your technology campaign breaks through the clutter of today’s crowded tech landscape.
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