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Ruder Finn has signed a $1.4M “master procurement agreement” to provide communications services for Huawei Technologies USA, the Plano, TX-based affiliate of the Chinese smartphone/telecom equipment maker that has been sanctioned by the Trump Administration.
The one-year pact, which went into effect Nov. 1, automatically renews for another year unless either party decides to terminate the relationship via written notice 30 days prior to the expiration date.
Ruder Finn handles strategic counsel; media relations; influencer & key opinion leader outreach; industry analyst relations; thought leadership; data insights, audience analysis, assessment, measurement; content strategy, development & management; issues management; and crisis communications, according to its contract.
Bo Dong, Huawei Technologies USA president, and Robin Kim, Ruder Finn’s executive VP & global technology practice chair, signed the pact.
Ruder Finn’s Huawei team includes CEO Kathy Bloomgarden; executive VPs Maryam Ayromlou and Kim; senior VP Guen Yi; account supervisors Jessica Savarese and Jenny Barrett; and assistant account executives Noah Dickter and Peyton Francum.
Ruder Finn ranks No. 7 on O'Dwyer's list of independent PR firms with fees of $78M in 2019.
Laura Anderson, who rose to VP/GM of global communications and events in a nearly 20 year stint at Intel, will take on the Americas technology chair at Burson following the completion of the BCW and H+K merger on July 1.
WE Communications has partnered with ROKK Solutions to form the WE ROKK AI service.
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