Jun Xu, chairman/CEO of Greater China at MSL, is joining Hill+Knowlton Strategies on Nov. 16 as head of China.
He will take over for QC Liang, who will take on a business development role for the Greater Bay (Hong Kong, Guangzhou and Shenzhen) area.
Prior to MSL, Xu was VP-sustainable business & communications at Unilever North Asia and general manager of DuPont China, where he subsequently handled communications for the Asia Pacific region.
He was Burson-Marsteller’s first local hire in mainland China and held various positions in the Asia Pacific region during a ten-year stint at the PR firm.
Xu reports to CEO AnnaMaria DeSalva, who said the expansion of senior management in Greater China “will significantly strengthen our opportunity to participate in the growth of these high priority markets.”