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Diamond Public Relations lands Tourism Corporation Bonaire to execute a targeted effort to drive awareness of the island among potential travelers from Canada, the Netherlands and the US. The agency’s multi-faceted campaigns will include traditional media coverage, influencer programming, strategic partnerships, broadcast integrations and promotions. “Part of the strategy of Bonaire’s Tourism Recovery Plan is to focus on existing markets, approach a new market, and to increase the average expenditure of the visitors,” said government of Bonaire commissioner of tourism and economic affairs Elvis Tjin Asjoe. “We have committed ourselves to allocate funds and reinforce collaboration to position Bonaire as a safe tourist destination and to strengthen resilience from the effects of COVID19."
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Atlanta-based Ammunition picks up creative, PR and social media management duties for kitchen and bathroom products company Bocchi. Ammunition will work with the brand to raise its profile both in North America and with international audiences. Founded in 1950, Bocchi makes products that range from fireclay kitchen and bathroom products and fixtures, to kitchen accessories and the Care & Comfort series, specifically designed for the comfort of disabled and elderly people. “By adding Ammunition to the team, we’re taking a dramatic step forward in both formalizing the Bocchi story, and bringing that story to the kitchen and bath community,” said Bocchi president and managing partner Akgun Seckiner.
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Matter Communications wins Buildable, Brainium Studios and Natural Intelligence Systems accounts. Matter will provide all PR strategy, planning and execution for all the clients. The accounts will be served through the agency’s Matter West offices in Boulder, CO and Portland, OR. For Buildable, a software development firm providing end-to-end solutions for a variety of vertical markets, Matter is also delivering an integrated program for digital marketing and PR. “We need an external team that operates as part of our own, while bringing fresh perspective and new ideas to the table,” said Buildable founder and CEO Max Delavenne. “We’re glad to be working with Matter across multiple disciplines, from branding to digital strategy and PR.” For integrated software company Brainium and artificial intelligence company Natural Intelligence Systems, the agency will be focused specifically on PR.
IMAGINE PR is appointed North American PR representative for Thailand's Chiva-Som, a wellness brand... Gilly Group, which works with clients in the golf industry, is named AOR for architecture firm Staples Golf Design... Merlot Marketing lands BlackPine Communities to support the launch of Nānā Kai, a master-planned residential community on the South Kohala Coast of Hawaiʻi's Big Island. 
Racepoint Global signs on to work with MIPS, which develops tools, software and compute required for building autonomous edge computing platforms... Allen & Gerritsen picks up Appalachian Mountain Club, the oldest operating outdoor and recreation conservation organization in the US... RG2 Communications scoops up The Broome, a boutique hotel in Manhattan’s SoHo neighborhood. 
Strategic Objectives is selected by Waterfront Toronto to lead integrated communications for the opening of a new section of the city’s Biidaasige Park... Scout Lab, which works with clients focused on human and planetary health, is named AOR for auction-based platform BuyWander... Marketplace Excellence Corporation is named US PR firm for the Anguilla Tourist Board. 
5W is named agency of record for Strength of Nature, which offers such multicultural haircare brands as African Pride, as well as Motions Xpress Shampoo Hair Color... RG2 Communications is representing Rebelo de Andrade, an architecture and design studio based in Portugal... Big Fish Collective is engaged as agency of record for publicity and media relations for Nikwax, which produces PFAS-free waterproofing and aftercare solutions for outdoor apparel, footwear and gear.
Lou Hammond Group lands Visit St. Petersburg Clearwater, Florida’s Historic Coast and VIVA Cruises... Champion picks up Snooze Eatery, a breakfast and brunch restaurant with nearly 70 locations nationwide... Red Lorry Yellow Lorry wins US PR duties for ArgusEye, a tech company providing an autonomous AI workforce that helps engineering teams ship secure, compliant cyber-physical products more quickly. 
