Diamond Public Relations lands Tourism Corporation Bonaire to execute a targeted effort to drive awareness of the island among potential travelers from Canada, the Netherlands and the US. The agency’s multi-faceted campaigns will include traditional media coverage, influencer programming, strategic partnerships, broadcast integrations and promotions. “Part of the strategy of Bonaire’s Tourism Recovery Plan is to focus on existing markets, approach a new market, and to increase the average expenditure of the visitors,” said government of Bonaire commissioner of tourism and economic affairs Elvis Tjin Asjoe. “We have committed ourselves to allocate funds and reinforce collaboration to position Bonaire as a safe tourist destination and to strengthen resilience from the effects of COVID19."
Atlanta-based Ammunition picks up creative, PR and social media management duties for kitchen and bathroom products company Bocchi. Ammunition will work with the brand to raise its profile both in North America and with international audiences. Founded in 1950, Bocchi makes products that range from fireclay kitchen and bathroom products and fixtures, to kitchen accessories and the Care & Comfort series, specifically designed for the comfort of disabled and elderly people. “By adding Ammunition to the team, we’re taking a dramatic step forward in both formalizing the Bocchi story, and bringing that story to the kitchen and bath community,” said Bocchi president and managing partner Akgun Seckiner.
Matter Communications wins Buildable, Brainium Studios and Natural Intelligence Systems accounts. Matter will provide all PR strategy, planning and execution for all the clients. The accounts will be served through the agency’s Matter West offices in Boulder, CO and Portland, OR. For Buildable, a software development firm providing end-to-end solutions for a variety of vertical markets, Matter is also delivering an integrated program for digital marketing and PR. “We need an external team that operates as part of our own, while bringing fresh perspective and new ideas to the table,” said Buildable founder and CEO Max Delavenne. “We’re glad to be working with Matter across multiple disciplines, from branding to digital strategy and PR.” For integrated software company Brainium and artificial intelligence company Natural Intelligence Systems, the agency will be focused specifically on PR.