Powerhouse Communications adds London-based interactive fitness and nutrition app producer Tone & Sculpt. Powerhouse will manage the company’s national PR program with the goal of engaging women who are passionate about improving their overall health and fitness abilities. Tone & Sculpt, which has over 500,000 downloads to date, allows users to customize workouts, recipes and nutrition plans. “The Powerhouse team is made up of talented and high-energy brand storytellers who quickly grasped our ‘key reasons to believe’ and exuded an enthusiasm that got us even more amped about the huge growth potential for Tone & Sculpt in the US,” said the company’s head of growth marketing Will Frappell.
Red Lorry Yellow Lorry has been named US PR agency of record for ZOO Digital, a provider of cloud-based dubbing, subtitling, localization and media services. RLYL will focus on expanding awareness of ZOO Digital’s services among major film studios, streaming services, broadcasters and independent distributors through a strategic media relations campaign targeting media and entertainment trades. RLYL’s Los Angeles director, Kim Willsher, will lead the account team. ZOO Digital’s clients include Disney+, Netflix, NBCUniversal, Paramount, Facebook, Sony and HBO. “The lorries have a track record of establishing media technology companies as the industry standard in their fields,” said ZOO Digital head of marketing Lynsey Band. “ZOO has ambitious growth plans, and we're confident that their experience and expertise in the media and entertainment industry will help position ZOO Digital in the U.S. as the company that’s leading the future of localization.”
V2 Communications has added SaaS company Ardoq to its client roster. V2 will help launch the company in the US and showcase its new capabilities to senior IT and business leaders. The PR program encompasses product promotion and thought leadership campaigns. Ardoq’s software helps organizations plan, implement and execute change across technologies, capabilities, people, projects and strategies. “When we first met with the V2 team, it was evident that they did their market landscape research, knew the important media and influencers in our market, and had strategic, thoughtful recommendations around where we’d have the most immediate impact in meeting our brand awareness goals,” said Ardoq vice president of marketing Sigrun Rodrigues. V2’s roster of enterprise software clients also includes UiPath, NAVEX Global and DataRobot.