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Powerhouse Communications adds London-based interactive fitness and nutrition app producer Tone & Sculpt. Powerhouse will manage the company’s national PR program with the goal of engaging women who are passionate about improving their overall health and fitness abilities. Tone & Sculpt, which has over 500,000 downloads to date, allows users to customize workouts, recipes and nutrition plans. “The Powerhouse team is made up of talented and high-energy brand storytellers who quickly grasped our ‘key reasons to believe’ and exuded an enthusiasm that got us even more amped about the huge growth potential for Tone & Sculpt in the US,” said the company’s head of growth marketing Will Frappell.
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Red Lorry Yellow Lorry has been named US PR agency of record for ZOO Digital, a provider of cloud-based dubbing, subtitling, localization and media services. RLYL will focus on expanding awareness of ZOO Digital’s services among major film studios, streaming services, broadcasters and independent distributors through a strategic media relations campaign targeting media and entertainment trades. RLYL’s Los Angeles director, Kim Willsher, will lead the account team. ZOO Digital’s clients include Disney+, Netflix, NBCUniversal, Paramount, Facebook, Sony and HBO. “The lorries have a track record of establishing media technology companies as the industry standard in their fields,” said ZOO Digital head of marketing Lynsey Band. “ZOO has ambitious growth plans, and we're confident that their experience and expertise in the media and entertainment industry will help position ZOO Digital in the U.S. as the company that’s leading the future of localization.”
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V2 Communications has added SaaS company Ardoq to its client roster. V2 will help launch the company in the US and showcase its new capabilities to senior IT and business leaders. The PR program encompasses product promotion and thought leadership campaigns. Ardoq’s software helps organizations plan, implement and execute change across technologies, capabilities, people, projects and strategies. “When we first met with the V2 team, it was evident that they did their market landscape research, knew the important media and influencers in our market, and had strategic, thoughtful recommendations around where we’d have the most immediate impact in meeting our brand awareness goals,” said Ardoq vice president of marketing Sigrun Rodrigues. V2’s roster of enterprise software clients also includes UiPath, NAVEX Global and DataRobot.
Tier One Partners’ Content Studio is engaged by InvestGreen, a company providing retail investors access to institutional-quality clean energy investment opportunities... Campstories is named PR agency of record for the City of Napa... Lewis Line Public Relations, a Gen-Z-owned publicity firm headquartered in Los Angeles, is representing cultural commentator, content creator and podcast host Ryan Lu.
REYA Communications lands PR work from Schlosshotel Fiss, a ski property in the Tyrol region of western Austria... B-Engaged, global sports marketing agency headquartered in London, is engaged by Visit Seattle to lead its global football strategy in the build-up to the 2026 FIFA World Cup... William Mills Agency picks up job to elevate the industry presence of PentEdge.
Joe Smith, a brand consultancy that is part of Padilla, comes on board as brand partner for the Science Museum of Virginia... Christie & Co is named agency of record for the LASCO Lightning Weeder, which uses an electric discharge system to facilitate weed control while ensuring zero damage to crops... Merlot Marketing lands American Outdoor Grill, a division of RH Peterson and manufacturer of outdoor cooking appliances.
Trevelino/Keller adds Kreate, the designer, manufacturer and distributor of HDX and Husky storage products, to its client roster... Elle Communications, a subsidiary of Dolphin Entertainment, is named agency of record for NET Recovery, makers of an FDA-cleared neurostimulation device designed to reduce opioid and stimulant use... JOTO PR Disruptors signs up to help raise public awareness of Wisner Baum, a Los Angeles-based plaintiff law firm that has taken on companies in the pharmaceutical and environmental sectors, as well handling product liability litigation.
Gateway Group gets investor relations duties for Genasys, a company offering a comprehensive portfolio of preparedness, response, and analytics software and hardware systems... Stone Junction lands Precision Micro, a photochemical etching company, to help raise its visibility in industrial markets... PhillComm Global is named agency of record for futurist Matt Maher and his firm, M7 Innovations.
