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Powerhouse Communications adds London-based interactive fitness and nutrition app producer Tone & Sculpt. Powerhouse will manage the company’s national PR program with the goal of engaging women who are passionate about improving their overall health and fitness abilities. Tone & Sculpt, which has over 500,000 downloads to date, allows users to customize workouts, recipes and nutrition plans. “The Powerhouse team is made up of talented and high-energy brand storytellers who quickly grasped our ‘key reasons to believe’ and exuded an enthusiasm that got us even more amped about the huge growth potential for Tone & Sculpt in the US,” said the company’s head of growth marketing Will Frappell.
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Red Lorry Yellow Lorry has been named US PR agency of record for ZOO Digital, a provider of cloud-based dubbing, subtitling, localization and media services. RLYL will focus on expanding awareness of ZOO Digital’s services among major film studios, streaming services, broadcasters and independent distributors through a strategic media relations campaign targeting media and entertainment trades. RLYL’s Los Angeles director, Kim Willsher, will lead the account team. ZOO Digital’s clients include Disney+, Netflix, NBCUniversal, Paramount, Facebook, Sony and HBO. “The lorries have a track record of establishing media technology companies as the industry standard in their fields,” said ZOO Digital head of marketing Lynsey Band. “ZOO has ambitious growth plans, and we're confident that their experience and expertise in the media and entertainment industry will help position ZOO Digital in the U.S. as the company that’s leading the future of localization.”
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V2 Communications has added SaaS company Ardoq to its client roster. V2 will help launch the company in the US and showcase its new capabilities to senior IT and business leaders. The PR program encompasses product promotion and thought leadership campaigns. Ardoq’s software helps organizations plan, implement and execute change across technologies, capabilities, people, projects and strategies. “When we first met with the V2 team, it was evident that they did their market landscape research, knew the important media and influencers in our market, and had strategic, thoughtful recommendations around where we’d have the most immediate impact in meeting our brand awareness goals,” said Ardoq vice president of marketing Sigrun Rodrigues. V2’s roster of enterprise software clients also includes UiPath, NAVEX Global and DataRobot.
Firecracker PR is selected as official agency of record for Liner AI, an evidence-first AI research platform... Spoken Voice PR is engaged to lead public relations and communications strategy for San Francisco-based technology company nubrain... Sparq Designs is named official preferred marketing partner for Content Recovery Specialists, a contents restoration franchise... Moxie Communications Group is named agency of record for Gimme Seaweed, which makes organic, roasted seaweed snacks.
Praytell is appointed integrated communications agency of record for If You Care, a sustainable household products brand... Scout Lab is named agency of record for the National Eating Disorder Association... P-22 Agency signs on as public relations agency of record for Cachasol, a small-batch tequila and coastal farm distillery experience in Sayulita, Mexico.
Nickerson picks up Smartify Media, a digital out-of-home advertising network specializing in digital windows and retail media displays.... Meyocks signs on to work with LoCo Lab, a company that provides tech solutions focused on enhancing efficiency, regulatory compliance and accountability across supply chains... MZ Group is engaged to lead a strategic investor relations and financial communications program for ESS Tech, Inc., a manufacturer of long-duration iron flow energy storage systems for commercial and utility-scale applications.
Fire on the Hill, which has offices in London and New York, lands renewable energy developer JERA Nex... TEAM LEWIS takes on AOR duties for PetScreening, which provides pet policy management software... Echo-Factory, a Pasadena, CA-based marketing agency specializing in healthcare and life sciences, is selected as AOR for Catalina Island Health, Santa Catalina Island's only medical facility.
Emblem Public Relations comes on board as agency of record for LAIE Vermouth, a craft sipping vermouth... AMP3 Public Relations picks up AOR duties for Dr. Scholl’s Shoes... KNB Communications, a healthcare marketing and PR agency, is engaged to elevate awareness around the launch of Novare.
