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Powerhouse Communications adds London-based interactive fitness and nutrition app producer Tone & Sculpt. Powerhouse will manage the company’s national PR program with the goal of engaging women who are passionate about improving their overall health and fitness abilities. Tone & Sculpt, which has over 500,000 downloads to date, allows users to customize workouts, recipes and nutrition plans. “The Powerhouse team is made up of talented and high-energy brand storytellers who quickly grasped our ‘key reasons to believe’ and exuded an enthusiasm that got us even more amped about the huge growth potential for Tone & Sculpt in the US,” said the company’s head of growth marketing Will Frappell.
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Red Lorry Yellow Lorry has been named US PR agency of record for ZOO Digital, a provider of cloud-based dubbing, subtitling, localization and media services. RLYL will focus on expanding awareness of ZOO Digital’s services among major film studios, streaming services, broadcasters and independent distributors through a strategic media relations campaign targeting media and entertainment trades. RLYL’s Los Angeles director, Kim Willsher, will lead the account team. ZOO Digital’s clients include Disney+, Netflix, NBCUniversal, Paramount, Facebook, Sony and HBO. “The lorries have a track record of establishing media technology companies as the industry standard in their fields,” said ZOO Digital head of marketing Lynsey Band. “ZOO has ambitious growth plans, and we're confident that their experience and expertise in the media and entertainment industry will help position ZOO Digital in the U.S. as the company that’s leading the future of localization.”
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V2 Communications has added SaaS company Ardoq to its client roster. V2 will help launch the company in the US and showcase its new capabilities to senior IT and business leaders. The PR program encompasses product promotion and thought leadership campaigns. Ardoq’s software helps organizations plan, implement and execute change across technologies, capabilities, people, projects and strategies. “When we first met with the V2 team, it was evident that they did their market landscape research, knew the important media and influencers in our market, and had strategic, thoughtful recommendations around where we’d have the most immediate impact in meeting our brand awareness goals,” said Ardoq vice president of marketing Sigrun Rodrigues. V2’s roster of enterprise software clients also includes UiPath, NAVEX Global and DataRobot.
The Point PR, a travel and hospitality agency, wins AOR status for the Fairmont Scottsdale Princess and the Limelight Hotels collection... The Door, Dolphin unit, is named US agency for Kewpie Americas, a Japanese mayonnaise and condiment brand... Akimbo Communications is engaged as PR AOR for Seirus Innovation, which offers clothing focused on cold-weather comfort and outdoor performance.
Padilla is picked by performance supplement brand Ambrosia Collective to launch Planta Powered by Solein... Diffusion gets AOR duties for Mondo Robotics, which develops consumer robotics products designed to integrate seamlessly into daily life... Redpoint signs on as North American PR representative for Setouchi DMO, which promotes travel to the western Japan region... Campstories lands Sojourn Lodging, a family-owned tiny home resort in the foothills of the Smoky Mountains.
Scout Lab gets AOR duties for JoeyCo, a platform that connects older adults with younger people seeking affordable housing support... McLean Media picks up OpenRoad Insurance, which covers classic and collector vehicles and related coverages... 5WPR lands Novo, a financial platform for independent business owners... Colangelo & Partners wins Finger Lakes Wine Alliance.
Diffusion is appointed PR agency of record for Mellow Sleep, a sleep and home brand that had more than $100 million in sales within its first nine months... The Blueshirt Group is selected to lead the investor relations and financial communication programs for Enablence Technologies, which supplies planar lightwave circuit optical chips for datacom, telecommunications, artificial intelligence, and advanced vision applications... Wise Up PR lands Lite Coms, which designs and manufactures advanced tactical satellite communications terminals for defense and government applications.
TURNER comes on board as the first PR AOR for Overseas Adventure Travel, which specializes in a small-group land and small-ship adventures for the 50 and over crowd... FINN Partners lands Langham Hospitality Group, manager of The Langham, Custom House, Bangkok, which is launching later this year... Hannah Cranston Media picks up NULASTIN, a beauty company that offers elastin replenishment products for hair, lashes, brows and skin.
