Magrino adds Rancho La Gloria and Texas Ranch Water Blue Agave Hard Seltzer to its roster. The firm will work on creative programming and brand awareness development in the U.S. market through integrated public relations strategies and marketing campaigns. Rancho La Gloria offers canned and bottled margarita cocktails made with agave wine, and Texas Ranch Water Hard Seltzer combines citrus flavors with blue agave. Magrino’s roster of lifestyle brands and beverage products also includes Glenfiddich Single Malt Scotch, Hendrick’s Gin, The Balvenie, Chandon and Moet Hennessy Estate & Wines.
Pugh & Tiller PR has been named agency of record for three tech companies: Baltimore-based data and software solutions firm Mind Over Machines; Germany’s Exolaunch, a rideshare launch and deployment solutions provider; and Valo, a Finnish company that provides intranet and digital workplace solutions. Pugh & Tiller’s work for the new clients focuses on three specific areas: strategic communications planning, content development and media relations. The agency also recently created and implemented a campaign urging the State of Maryland to maintain funding for community provider organizations supporting people with intellectual and developmental disabilities. The campaign was conducted on behalf of The Arc Maryland, the Maryland Association of Community Services, and People on the Go Maryland.
Global Results Communications has added national telecom company Cox Business to its client roster. Supporting Cox’s content efforts, GRC will create a variety of editorial content and collateral materials supporting the company’s Smart Community Platform. The platform includes such technology as smart kiosks, smart lighting, video analytics and curbside management. GRC’s clients in the tech and telecom sector also include Amergint, Verizon and Epson.