Alejandro Romero, Maria Soledad Camus

LLYC has purchased a 90 percent stake in Chilean strategic and public affairs communications agency Factor C Comunicaciones. The move will double LLYC’s size in the Chilean market, where it has been operating via an in-house team since 2014. The merger process between the two companies, which will take place gradually over the course of 2021, will bring the operations of both firms under one roof using the LLYC brand. During that process, Marcos Sepulveda will head up LLYC Chile, while Factor C will be led by managing partner Maria Soledad Camus. LLYC says that the addition of Factor C will enable it to broaden its expertise in media management, financial communications, pharma, multinationals, public affairs, and crisis management while also enhancing its value offering in Chile. “Chile is a key market for LLYC, with many challenges and opportunities. Consolidating our business in the country by bringing a company like Factor C into the fold will help us keep growing in an environment that has increasing demand for a reputation management consultancy firm with close ties to business and purpose,” said LLYC partner and CEO for the Americas Alejandro Romero.

Lindsey Walenga
Lindsey Walenga

Siren has announced an agency-wide rebrand to its visual identity, purpose and value. Formerly known as Siren PR, the agency has dropped “PR” from its name to more effectively communicate its offerings and approach related to integrated communication and marketing strategies. Siren has also launched a new website that focuses on what the agency calls its “greatest value proposition”—strategic communication—followed by its core service areas: media relations and training, communication strategy, crisis communication, social media content and engagement, brand messaging, integrated marketing, storytelling and creative content and executive branding. “Over the years, traditional public relations, and the communication landscape have changed, and we are evolving and innovating to meet those demands,” said Siren CEO Lindsey Walenga.

Simon Locke
Simon Erskine Locke

Search and hiring platform CommunicationsMatch is partnering with tech development and support services provider RexSoft to offer next-generation technology solutions for agencies and professionals in PR and communications. RexSoft has been the development and tech support partner for CommunictonsMatch for the past five years. The new partnership is focused on providing clients with the ability to cost-effectively build platforms that incorporate proven content, resource and customer relationship management applications. It will also offer users site maintenance and security services. “Until now, building content management, customer relationship management and enterprise resource management functionality into websites purchasing and integrating third-party software or choosing website platforms that incorporate these tools,” said CommunicationsMatch founder and CEO Simon Erskine Locke.