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| Alejandro Romero, Maria Soledad Camus |
LLYC has purchased a 90 percent stake in Chilean strategic and public affairs communications agency Factor C Comunicaciones. The move will double LLYC’s size in the Chilean market, where it has been operating via an in-house team since 2014. The merger process between the two companies, which will take place gradually over the course of 2021, will bring the operations of both firms under one roof using the LLYC brand. During that process, Marcos Sepulveda will head up LLYC Chile, while Factor C will be led by managing partner Maria Soledad Camus. LLYC says that the addition of Factor C will enable it to broaden its expertise in media management, financial communications, pharma, multinationals, public affairs, and crisis management while also enhancing its value offering in Chile. “Chile is a key market for LLYC, with many challenges and opportunities. Consolidating our business in the country by bringing a company like Factor C into the fold will help us keep growing in an environment that has increasing demand for a reputation management consultancy firm with close ties to business and purpose,” said LLYC partner and CEO for the Americas Alejandro Romero.
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| Lindsey Walenga |
Siren has announced an agency-wide rebrand to its visual identity, purpose and value. Formerly known as Siren PR, the agency has dropped “PR” from its name to more effectively communicate its offerings and approach related to integrated communication and marketing strategies. Siren has also launched a new website that focuses on what the agency calls its “greatest value proposition”—strategic communication—followed by its core service areas: media relations and training, communication strategy, crisis communication, social media content and engagement, brand messaging, integrated marketing, storytelling and creative content and executive branding. “Over the years, traditional public relations, and the communication landscape have changed, and we are evolving and innovating to meet those demands,” said Siren CEO Lindsey Walenga.
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| Simon Erskine Locke |
Search and hiring platform CommunicationsMatch is partnering with tech development and support services provider RexSoft to offer next-generation technology solutions for agencies and professionals in PR and communications. RexSoft has been the development and tech support partner for CommunictonsMatch for the past five years. The new partnership is focused on providing clients with the ability to cost-effectively build platforms that incorporate proven content, resource and customer relationship management applications. It will also offer users site maintenance and security services. “Until now, building content management, customer relationship management and enterprise resource management functionality into websites purchasing and integrating third-party software or choosing website platforms that incorporate these tools,” said CommunicationsMatch founder and CEO Simon Erskine Locke.
Ruder Finn launches rf.Voices, an integrated influence offering that brings together AI-powered influencer marketing, customer advocacy and paid amplification under one measurable framework... The Pollack Group is accepting applications through March 31 for The Big Red Grant, a $40,000 pro bono strategic PR and marketing engagement program awarded to a nonprofit organization ready for growth... D S Simon Media releases a report that says almost seven in ten producers (68 percent) are more interested in airing a story when they know it has been optimized for AI.
Precision Strategies, an integrated strategy and marketing agency with offices in Washington and New York, acquires Firehouse Strategies, a DC-based public affairs firm... AVENIR GLOBAL acquires London-based Thinks Insight & Strategy... Good Company, which bills itself as a “cultural engineering firm,” is launched by DJ Hardy, a veteran of Johannesburg-based communications consultancy arxna and M&C Saatchi Sport & Entertainment and Casey Stickles, who has worked at 5WPR, Rubenstein and MWW.
PSC (Princeton Strategic Communications) acquires Nonprofit Partners... CG Life launches 24/364, a cultural brand platform intended to drive awareness, connection and action aimed at keeping rare disease at the forefront of the health and social conversation... Interluxe Group, which focuses on brand experiences and in-person activations; Quinn, a strategic communications agency; and media and digital agency North & Warren are uniting under the Interluxe Group banner.
KITH, which provides corporate reputation and crisis preparation services, is now owned by CEO Stephanie Craig, who has been with the firm since 2021... The Marketing Cloud, a part of Stagwell, introduces several expansions to Agent Cloud, the platform it launched in October 2025 to simplify access to its AI tools and marketing assistants.... Notified launches its AI Press Release Optimizer.
V2 Communications launches its AI Visibility Solution and Earned Media at Scale, two service offerings designed to help companies increase visibility and credibility in generative search... The Public Relations Global Network brings on Greenough Communications as its Boston member agency... DBC is relaunching The DBC Industry Calendar as a free site to help communicators more easily discover relevant events and awards in the cluttered event landscape driven by the growth of webinars and online events. 
