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Berk Communications wins Weedmaps, the largest technology company in the legal cannabis economy. Berk will work to increase the company's brand awareness among US media across consumer, business, lifestyle, technology and cannabis verticals. It will also support ongoing programming initiatives by the company's consumer marketing team, helping to reinforce Weedmaps and its executives as thought leaders in the cannabis space. Founded in 2008, Weedmaps produces software that connects cannabis consumers directly with retailers and brands. “We knew that it was important to bring on a public relations agency with best-in-class capabilities to elevate our story and accelerate our platform's growth," said Weedmaps director of communications Travis Rexroad.
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Clarity picks up fintech startup Currensea. The agency will work on the launch of Currensea’s Open Banking SME FX card, the first of its kind in the UK. The card enables small businesses to make payments internationally from their existing bank account, but without the fees. It offers 24/7 interbank exchange rates, and the ability to spend in any currency. Currensea was founded in 2018 by co-CEOs James Lynn, who has worked with Barclays and Credit Agricole, and Craig Goulding, who headed up open banking at Lloyds as well as working in investment banking at RBS and J.P. Morgan. “For our B2B communications, we wanted someone that really understood our cause,” said Lynn. “We were impressed by Clarity’s fintech credentials, and not only do they clearly understand our audience, their campaign ideas resonated with exactly what we wanted to achieve.”
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Rachel Harrison Communications lands Urban Cowboy, which operates bed and breakfasts in Brooklyn, the Catskills and Nashville, and its sister property The Dive Motel in Nashville. RHC will work with Urban Cowboy’s Nashville location as it launches a pop-up from the Brooklyn, NY restaurant Roberta’s and a partnership with luxury menswear shop Snake Oil Provisions. The Dive Motel, which launched last year, is a 23-room property which also operates a pool and swim club.
5W is named agency of record for Strength of Nature, which offers such multicultural haircare brands as African Pride, as well as Motions Xpress Shampoo Hair Color... RG2 Communications is representing Rebelo de Andrade, an architecture and design studio based in Portugal... Big Fish Collective is engaged as agency of record for publicity and media relations for Nikwax, which produces PFAS-free waterproofing and aftercare solutions for outdoor apparel, footwear and gear.
Lou Hammond Group lands Visit St. Petersburg Clearwater, Florida’s Historic Coast and VIVA Cruises... Champion picks up Snooze Eatery, a breakfast and brunch restaurant with nearly 70 locations nationwide... Red Lorry Yellow Lorry wins US PR duties for ArgusEye, a tech company providing an autonomous AI workforce that helps engineering teams ship secure, compliant cyber-physical products more quickly. 
Doner lands AOR status for Navy Federal Credit Union, the world's largest credit union... P-22 Agency picks up El Encanto, a Santa Barbara, CA resort located on seven acres of terraced gardens overlooking the Pacific Ocean... Parasol, which specializes in the luxury lifestyle and hospitality sector, signs on as US shop for Château Minuty, a wine estate located on the French Riviera.
Nickerson lands Sport Fishing Championship, a competitive saltwater fishing league... French/West/Vaughan is retained as agency-of-record for Los Angeles-based hardtech learning & development expert Matt Gjertsen.... CIIC PR picks up The Resorts Companies, timeshare, resort management and real estate organization headquartered in Massanutten, VA.
Stagwell signs on as lead creative partner for IBM. Stagwell’s Code and Theory and Anomaly units will work alongside IBM, helping to evolve its “Let’s Create Smarter Business” campaign... Campstories is named PR firm for the National Forest Foundation... RG2 Communications lands the Dexter Hotel, a 29-key boutique property that opened on May 19 in Elk Rapids, Michigan.
