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Berk Communications wins Weedmaps, the largest technology company in the legal cannabis economy. Berk will work to increase the company's brand awareness among US media across consumer, business, lifestyle, technology and cannabis verticals. It will also support ongoing programming initiatives by the company's consumer marketing team, helping to reinforce Weedmaps and its executives as thought leaders in the cannabis space. Founded in 2008, Weedmaps produces software that connects cannabis consumers directly with retailers and brands. “We knew that it was important to bring on a public relations agency with best-in-class capabilities to elevate our story and accelerate our platform's growth," said Weedmaps director of communications Travis Rexroad.
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Clarity picks up fintech startup Currensea. The agency will work on the launch of Currensea’s Open Banking SME FX card, the first of its kind in the UK. The card enables small businesses to make payments internationally from their existing bank account, but without the fees. It offers 24/7 interbank exchange rates, and the ability to spend in any currency. Currensea was founded in 2018 by co-CEOs James Lynn, who has worked with Barclays and Credit Agricole, and Craig Goulding, who headed up open banking at Lloyds as well as working in investment banking at RBS and J.P. Morgan. “For our B2B communications, we wanted someone that really understood our cause,” said Lynn. “We were impressed by Clarity’s fintech credentials, and not only do they clearly understand our audience, their campaign ideas resonated with exactly what we wanted to achieve.”
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Rachel Harrison Communications lands Urban Cowboy, which operates bed and breakfasts in Brooklyn, the Catskills and Nashville, and its sister property The Dive Motel in Nashville. RHC will work with Urban Cowboy’s Nashville location as it launches a pop-up from the Brooklyn, NY restaurant Roberta’s and a partnership with luxury menswear shop Snake Oil Provisions. The Dive Motel, which launched last year, is a 23-room property which also operates a pool and swim club.
Scout Lab is named communications agency for TrustedHousesitters, a home and pet-sitting community... Magrino lands BSH, the home appliances arm of Germany’s Bosch Group, as PR AOR for “Region North America”... Refuel Agency wins FY2025-26 and beyond by Veterans Florida, connects transitioning servicemembers, veterans and spouses with career opportunities and entrepreneurship resources.
Decker/Royal signs up The Meadows on Rock Creek, Château la Commaraineand Lamangata Luxury Surf Resort... Horizon Media goes with GALLO, which markets wine, spirits, malt beverages and ready-to-drink products... Integrity Public Relations wins Tradewinds Networks.
Rubenstein Public Relations is renamed agency of record for Pactum, a leader in procurement innovation and agentic AI... SolComms signs on to represent Allison and Stephen Ellsworth, co-founders of poppi, a prebiotic soda brand... Trevelino/Keller signs on to provide a comprehensive communications strategy for CartiNova, an advanced regenerative medicine platform.
MKTG Sports + Entertainment, part of dentsu, lands Agassi Sports Entertainment, a racquet sports-focused entertainment and innovation company co-founded by Andre Agassi... Hayden IR is engaged by Jones Soda Co. to provide investor communications and outreach efforts... JC Communications picks up three Greek resorts: Grand Resort Lagonissi, Elounda Beach Hotel & Villas and Elounda Bay Palace.
Hannah Cranston Media is selected as PR agency of record for Owlet, a company that produces smart infant monitoring products... RG2 Communications checks in at Okupa, a boutique hotel in Athens... Campstories signs on as PR agency of record for the Museum of Outdoor Arts, a nonprofit arts organization in Greenwood Village, CO.
