Berk Communications wins Weedmaps, the largest technology company in the legal cannabis economy. Berk will work to increase the company's brand awareness among US media across consumer, business, lifestyle, technology and cannabis verticals. It will also support ongoing programming initiatives by the company's consumer marketing team, helping to reinforce Weedmaps and its executives as thought leaders in the cannabis space. Founded in 2008, Weedmaps produces software that connects cannabis consumers directly with retailers and brands. “We knew that it was important to bring on a public relations agency with best-in-class capabilities to elevate our story and accelerate our platform's growth," said Weedmaps director of communications Travis Rexroad.
Clarity picks up fintech startup Currensea. The agency will work on the launch of Currensea’s Open Banking SME FX card, the first of its kind in the UK. The card enables small businesses to make payments internationally from their existing bank account, but without the fees. It offers 24/7 interbank exchange rates, and the ability to spend in any currency. Currensea was founded in 2018 by co-CEOs James Lynn, who has worked with Barclays and Credit Agricole, and Craig Goulding, who headed up open banking at Lloyds as well as working in investment banking at RBS and J.P. Morgan. “For our B2B communications, we wanted someone that really understood our cause,” said Lynn. “We were impressed by Clarity’s fintech credentials, and not only do they clearly understand our audience, their campaign ideas resonated with exactly what we wanted to achieve.”
Rachel Harrison Communications lands Urban Cowboy, which operates bed and breakfasts in Brooklyn, the Catskills and Nashville, and its sister property The Dive Motel in Nashville. RHC will work with Urban Cowboy’s Nashville location as it launches a pop-up from the Brooklyn, NY restaurant Roberta’s and a partnership with luxury menswear shop Snake Oil Provisions. The Dive Motel, which launched last year, is a 23-room property which also operates a pool and swim club.