Financial terms of the deal weren’t publicly disclosed. The acquisition was facilitated by PR merger and acquisition consultancy Gould+Partners.
Fineman was founded in 1988 by Michael Fineman, who also serves as president. The full-service agency specializes in crisis, reputation and issues management, as well as brand PR, media relations, digital and social media, community relations, product publicity and food/beverage PR. Clients include Foster Farms, UPM Raflatac, the San Francisco Department of the Environment, Amy’s Kitchen and Spectrum Vehicle Auctions.
Fineman PR will retain its name and branding as a division of Off Madison Ave. Michael Fineman will continue managing the firm and counseling clients from the agency's San Francisco location. No staff changes were reported.
Off Madison Ave in a statement said the acquisition would bolster the agency’s existing PR and social media services and provide both firms’ clients a range of additional marketing, creative and digital solutions.
Founded in 1998, Phoenix-based Off Madison Ave specializes in travel/tourism, healthcare, health/fitness, retail, technology, education and nonprofit work. Clients include WD-40, the Arizona Office of Tourism, Grand Canyon Conservancy, Visit Phoenix, Maricopa Association of Governments, Arizona Game & Fish and Arizona State Parks & Trails.
The agency maintains an additional satellite office in Boulder, CO.