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| Pam Scheideler |
Pam Scheideler, former chief digital officer at Deutsch advertising agency, has joined Edelman as US head of digital.
Most recently managing director of R/GA’s Los Angeles office, Scheideler also held key posts at Google Creative Labs, JWT New York and Crispin Porter + Bogusky.
“Pam has a history of building immersive digital experiences that integrate with culture and move at the speed of social media,” said Tristan Roy, Edelman’s global digital chair. “She has world-class expertise at the intersection of technology, innovation and creativity.”
Based in LA, Scheideler will report to Roy and Russell Dubner, Edelman US CEO.
Eric Petersen, who was senior VP-social strategy & innovation at Weber Shandwick during a seven-year run, has joined Ruder Finn.
Adam Shapiro, who helped develop FGS Global’s digital strategy, has joined Reevemark as its digital head.
Avika Dua, who was digital director for New York governor Kathy Hochul, has joined SKDK as a VP to work on both political and corporate campaigns.
Maxwell Nunes, who was director of paid media for South Bend mayor Pete Buttigieg’s bid for the Democratic presidential nomination, has joined SKDK as executive VP.
Erin Gentry, one-time US president of Hill+Knowlton Strategies, has joined digital marketing shop Acronym as COO.
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