Pam Scheideler, former chief digital officer at Deutsch advertising agency, has joined Edelman as US head of digital.
Most recently managing director of R/GA’s Los Angeles office, Scheideler also held key posts at Google Creative Labs, JWT New York and Crispin Porter + Bogusky.
“Pam has a history of building immersive digital experiences that integrate with culture and move at the speed of social media,” said Tristan Roy, Edelman’s global digital chair. “She has world-class expertise at the intersection of technology, innovation and creativity.”
Based in LA, Scheideler will report to Roy and Russell Dubner, Edelman US CEO.