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Hemsworth Communications has added Waipapa Bay Wines to its roster of food, wine & spirits clients. Hemsworth will work together with Waipapa Bay Wines’ New Zealand owners and US importer Broadland Drinks to drive the company’s regional and national media relations campaigns. The agency is also responsible for developing relationships with retail partners and influencers to increase consumer awareness and drive sales. Waipapa Bay Wines’ portfolio includes an award-winning Sauvignon Blanc, as well as a rosé, Pinot Gris and Chardonnay. Its wines are available for purchase at such supermarkets as Publix, Wegmans and Giant Eagle.
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V2 Communications is now representing SaaS data value platform GRAX. V2 will help the company drive brand awareness and elevate its subject matter experts as industry thought leaders on how organizations can use SaaS backup data to steer business decisions and enhance performance. The agency will design campaigns targeted at management decision-makers and enterprise system architects and engineers. “From day one, V2 has shown an insatiable appetite for learning about the many aspects of our business—from our founding story, to our technology differentiators, to what defines our corporate culture,” said GRAX vice president of marketing Chris Shakarian.
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EVINS Communications has been named agency of record for boutique luxury matchmaking service Selective Search. The agency is responsible for developing and executing a media relations strategy for Selective Search aimed at enhancing visibility and awareness of the brand, driving engagement and showcasing how the company is redefining the business of finding love. EVINS will also support the brand with a tactical thought leadership program that will focus on securing speaking opportunities through avenues such as conferences, panel discussions, talks and networking. Selective Search says that its 87 percent success rate is the highest in the industry. EVINS’ roster of travel and lifestyle also includes the Fifth Avenue Hotel, National Limousine Association and Jet Linx Aviation.
Praytell is appointed integrated communications agency of record for If You Care, a sustainable household products brand... Scout Lab is named agency of record for the National Eating Disorder Association... P-22 Agency signs on as public relations agency of record for Cachasol, a small-batch tequila and coastal farm distillery experience in Sayulita, Mexico.
Nickerson picks up Smartify Media, a digital out-of-home advertising network specializing in digital windows and retail media displays.... Meyocks signs on to work with LoCo Lab, a company that provides tech solutions focused on enhancing efficiency, regulatory compliance and accountability across supply chains... MZ Group is engaged to lead a strategic investor relations and financial communications program for ESS Tech, Inc., a manufacturer of long-duration iron flow energy storage systems for commercial and utility-scale applications.
Fire on the Hill, which has offices in London and New York, lands renewable energy developer JERA Nex... TEAM LEWIS takes on AOR duties for PetScreening, which provides pet policy management software... Echo-Factory, a Pasadena, CA-based marketing agency specializing in healthcare and life sciences, is selected as AOR for Catalina Island Health, Santa Catalina Island's only medical facility.
Emblem Public Relations comes on board as agency of record for LAIE Vermouth, a craft sipping vermouth... AMP3 Public Relations picks up AOR duties for Dr. Scholl’s Shoes... KNB Communications, a healthcare marketing and PR agency, is engaged to elevate awareness around the launch of Novare.
ELMNTL, a Denver travel PR firm, brands, assumes global PR duties for Brunei’s Tourism Development Department... Laura Davidson Public Relations is picked by Sonas Collection, a portfolio of family-owned boutique hotels and luxury retreats located along Scotland’s West Coast... Stretch PR, adds Hairdo Spirit Wear, a line of temporary hair accessories, to its roster.
