Hemsworth Communications has added Waipapa Bay Wines to its roster of food, wine & spirits clients. Hemsworth will work together with Waipapa Bay Wines’ New Zealand owners and US importer Broadland Drinks to drive the company’s regional and national media relations campaigns. The agency is also responsible for developing relationships with retail partners and influencers to increase consumer awareness and drive sales. Waipapa Bay Wines’ portfolio includes an award-winning Sauvignon Blanc, as well as a rosé, Pinot Gris and Chardonnay. Its wines are available for purchase at such supermarkets as Publix, Wegmans and Giant Eagle.
V2 Communications is now representing SaaS data value platform GRAX. V2 will help the company drive brand awareness and elevate its subject matter experts as industry thought leaders on how organizations can use SaaS backup data to steer business decisions and enhance performance. The agency will design campaigns targeted at management decision-makers and enterprise system architects and engineers. “From day one, V2 has shown an insatiable appetite for learning about the many aspects of our business—from our founding story, to our technology differentiators, to what defines our corporate culture,” said GRAX vice president of marketing Chris Shakarian.
EVINS Communications has been named agency of record for boutique luxury matchmaking service Selective Search. The agency is responsible for developing and executing a media relations strategy for Selective Search aimed at enhancing visibility and awareness of the brand, driving engagement and showcasing how the company is redefining the business of finding love. EVINS will also support the brand with a tactical thought leadership program that will focus on securing speaking opportunities through avenues such as conferences, panel discussions, talks and networking. Selective Search says that its 87 percent success rate is the highest in the industry. EVINS’ roster of travel and lifestyle also includes the Fifth Avenue Hotel, National Limousine Association and Jet Linx Aviation.