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Hemsworth Communications has added Waipapa Bay Wines to its roster of food, wine & spirits clients. Hemsworth will work together with Waipapa Bay Wines’ New Zealand owners and US importer Broadland Drinks to drive the company’s regional and national media relations campaigns. The agency is also responsible for developing relationships with retail partners and influencers to increase consumer awareness and drive sales. Waipapa Bay Wines’ portfolio includes an award-winning Sauvignon Blanc, as well as a rosé, Pinot Gris and Chardonnay. Its wines are available for purchase at such supermarkets as Publix, Wegmans and Giant Eagle.
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V2 Communications is now representing SaaS data value platform GRAX. V2 will help the company drive brand awareness and elevate its subject matter experts as industry thought leaders on how organizations can use SaaS backup data to steer business decisions and enhance performance. The agency will design campaigns targeted at management decision-makers and enterprise system architects and engineers. “From day one, V2 has shown an insatiable appetite for learning about the many aspects of our business—from our founding story, to our technology differentiators, to what defines our corporate culture,” said GRAX vice president of marketing Chris Shakarian.
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EVINS Communications has been named agency of record for boutique luxury matchmaking service Selective Search. The agency is responsible for developing and executing a media relations strategy for Selective Search aimed at enhancing visibility and awareness of the brand, driving engagement and showcasing how the company is redefining the business of finding love. EVINS will also support the brand with a tactical thought leadership program that will focus on securing speaking opportunities through avenues such as conferences, panel discussions, talks and networking. Selective Search says that its 87 percent success rate is the highest in the industry. EVINS’ roster of travel and lifestyle also includes the Fifth Avenue Hotel, National Limousine Association and Jet Linx Aviation.
Rubenstein Public Relations lands Wellgistics Health, a Tampa, FL based health IT company... CIIC PR is named agency of record for Drey Hotel and Terraces at The Drey, a travel and lifestyle destination located within mixed-use development The Village Dallas... quench, which focuses on the food and beverage sectors, gets AOR duties for Chicago's Home Run Inn Pizza, a nearly-80-year-old brand. 
IMAGINE PR is appointed North American PR representative for Thailand's Chiva-Som, a wellness brand... Gilly Group, which works with clients in the golf industry, is named AOR for architecture firm Staples Golf Design... Merlot Marketing lands BlackPine Communities to support the launch of Nānā Kai, a master-planned residential community on the South Kohala Coast of Hawaiʻi's Big Island. 
Racepoint Global signs on to work with MIPS, which develops tools, software and compute required for building autonomous edge computing platforms... Allen & Gerritsen picks up Appalachian Mountain Club, the oldest operating outdoor and recreation conservation organization in the US... RG2 Communications scoops up The Broome, a boutique hotel in Manhattan’s SoHo neighborhood. 
Strategic Objectives is selected by Waterfront Toronto to lead integrated communications for the opening of a new section of the city’s Biidaasige Park... Scout Lab, which works with clients focused on human and planetary health, is named AOR for auction-based platform BuyWander... Marketplace Excellence Corporation is named US PR firm for the Anguilla Tourist Board. 
5W is named agency of record for Strength of Nature, which offers such multicultural haircare brands as African Pride, as well as Motions Xpress Shampoo Hair Color... RG2 Communications is representing Rebelo de Andrade, an architecture and design studio based in Portugal... Big Fish Collective is engaged as agency of record for publicity and media relations for Nikwax, which produces PFAS-free waterproofing and aftercare solutions for outdoor apparel, footwear and gear.
