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Hemsworth Communications has added Waipapa Bay Wines to its roster of food, wine & spirits clients. Hemsworth will work together with Waipapa Bay Wines’ New Zealand owners and US importer Broadland Drinks to drive the company’s regional and national media relations campaigns. The agency is also responsible for developing relationships with retail partners and influencers to increase consumer awareness and drive sales. Waipapa Bay Wines’ portfolio includes an award-winning Sauvignon Blanc, as well as a rosé, Pinot Gris and Chardonnay. Its wines are available for purchase at such supermarkets as Publix, Wegmans and Giant Eagle.
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V2 Communications is now representing SaaS data value platform GRAX. V2 will help the company drive brand awareness and elevate its subject matter experts as industry thought leaders on how organizations can use SaaS backup data to steer business decisions and enhance performance. The agency will design campaigns targeted at management decision-makers and enterprise system architects and engineers. “From day one, V2 has shown an insatiable appetite for learning about the many aspects of our business—from our founding story, to our technology differentiators, to what defines our corporate culture,” said GRAX vice president of marketing Chris Shakarian.
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EVINS Communications has been named agency of record for boutique luxury matchmaking service Selective Search. The agency is responsible for developing and executing a media relations strategy for Selective Search aimed at enhancing visibility and awareness of the brand, driving engagement and showcasing how the company is redefining the business of finding love. EVINS will also support the brand with a tactical thought leadership program that will focus on securing speaking opportunities through avenues such as conferences, panel discussions, talks and networking. Selective Search says that its 87 percent success rate is the highest in the industry. EVINS’ roster of travel and lifestyle also includes the Fifth Avenue Hotel, National Limousine Association and Jet Linx Aviation.
Kaplow Communications scoops up U.S. communications duties for Forbes... 360PR+lands Norwex, a line of eco-friendly home cleaning and personal care products... 
FINN Partners is selected to provide integrated PR and marketing services for Greentech Environmental... Hemsworth signs on as AOR for Main Line Brands (Mosquito Authority, Pest Authority and Fitness Machine Technicians)... Firecracker PR lands L3Networks... InnoVision Marketing Group picks up Buddy’s bar-b-q, an East Tennessee bar-b-q favorite.
Diffusion PR picks up The Folio Society, which publishes illustrated books... 5W Public Relations hauls in connected desk company Beflo... RB Milestone Group lands IR duties for oceansix future paths, which creates products from plastic waste. 
Blueprint Creative Group of Miami lands $4.5M five-year contract to provide Public Affairs Office support to the U.S. Army Medical Research and Development Command... CIIC PR signs up Bishop Design, an interior design firm based in Dubai and Miami... Magrino adds Copper Cane Wine & Spirits... Tegan Digital is enlisted to complete a website redesign for Business Jet, a private aviation company based out of Dallas Love Field.
Three Cheers PR, an alcohol-specialist agency that is a wholly owned subsidiary of 360PR+, is named PR agency of record for TINCUP Mountain Whiskey... The Pollack Group signs up with air up, a refillable drinking system that flavors water by scent alone... Scout Labs, Pollinate and Iris Worldwide are working with Seattle’s Museum of Pop Culture.
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