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Hemsworth Communications has added Waipapa Bay Wines to its roster of food, wine & spirits clients. Hemsworth will work together with Waipapa Bay Wines’ New Zealand owners and US importer Broadland Drinks to drive the company’s regional and national media relations campaigns. The agency is also responsible for developing relationships with retail partners and influencers to increase consumer awareness and drive sales. Waipapa Bay Wines’ portfolio includes an award-winning Sauvignon Blanc, as well as a rosé, Pinot Gris and Chardonnay. Its wines are available for purchase at such supermarkets as Publix, Wegmans and Giant Eagle.
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V2 Communications is now representing SaaS data value platform GRAX. V2 will help the company drive brand awareness and elevate its subject matter experts as industry thought leaders on how organizations can use SaaS backup data to steer business decisions and enhance performance. The agency will design campaigns targeted at management decision-makers and enterprise system architects and engineers. “From day one, V2 has shown an insatiable appetite for learning about the many aspects of our business—from our founding story, to our technology differentiators, to what defines our corporate culture,” said GRAX vice president of marketing Chris Shakarian.
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EVINS Communications has been named agency of record for boutique luxury matchmaking service Selective Search. The agency is responsible for developing and executing a media relations strategy for Selective Search aimed at enhancing visibility and awareness of the brand, driving engagement and showcasing how the company is redefining the business of finding love. EVINS will also support the brand with a tactical thought leadership program that will focus on securing speaking opportunities through avenues such as conferences, panel discussions, talks and networking. Selective Search says that its 87 percent success rate is the highest in the industry. EVINS’ roster of travel and lifestyle also includes the Fifth Avenue Hotel, National Limousine Association and Jet Linx Aviation.
REYA Communications lands PR work from Schlosshotel Fiss, a ski property in the Tyrol region of western Austria... B-Engaged, global sports marketing agency headquartered in London, is engaged by Visit Seattle to lead its global football strategy in the build-up to the 2026 FIFA World Cup... William Mills Agency picks up job to elevate the industry presence of PentEdge.
Joe Smith, a brand consultancy that is part of Padilla, comes on board as brand partner for the Science Museum of Virginia... Christie & Co is named agency of record for the LASCO Lightning Weeder, which uses an electric discharge system to facilitate weed control while ensuring zero damage to crops... Merlot Marketing lands American Outdoor Grill, a division of RH Peterson and manufacturer of outdoor cooking appliances.
Trevelino/Keller adds Kreate, the designer, manufacturer and distributor of HDX and Husky storage products, to its client roster... Elle Communications, a subsidiary of Dolphin Entertainment, is named agency of record for NET Recovery, makers of an FDA-cleared neurostimulation device designed to reduce opioid and stimulant use... JOTO PR Disruptors signs up to help raise public awareness of Wisner Baum, a Los Angeles-based plaintiff law firm that has taken on companies in the pharmaceutical and environmental sectors, as well handling product liability litigation.
Gateway Group gets investor relations duties for Genasys, a company offering a comprehensive portfolio of preparedness, response, and analytics software and hardware systems... Stone Junction lands Precision Micro, a photochemical etching company, to help raise its visibility in industrial markets... PhillComm Global is named agency of record for futurist Matt Maher and his firm, M7 Innovations.
Redpoint is named US-based PR agency of record for Kintetsu Railway, the largest private railway system in Japan...Ogilvy Health is named PR and marketing agency of record for Azurity Pharmaceuticals... Zapwater Communications signs on .HERE Maldives, a resort operated by Seaside Collection... Cherish PR's London-based team has been engaged by the Lagos International Theatre Festival for a UK PR brief to raise awareness of this year’s Festival.
