Alberta, which is the Saudi Arabia of Canada, has signed Crossroads Strategies to a $350K one-year pact for strategic government relations and PA services.

Former US Senators Trent Lott (R-MS) and John Breaux (D-LA) spearhead the push for the Canadian province that is home to the world’s third-largest reserves of crude oil.

The COVID-19 pandemic has battered demand for Alberta oil sands output, which also faces spirited competition from US shale. Environmentalists have long opposed oil sands development because it is carbon-intensive and a major contributor to global warming

Crossroads’ contract, which went into effect on Nov. 5, calls for it to provide Alberta with “informed, nimble representations before policymakers.”

It will advocate on Alberta’s behalf before Congress and the executive branch, track relevant legislation, develop PR messaging and coordinate with Alberta stakeholders (trade groups, coalitions).

The firm reports to the Ministry of Jobs, Economy and Innovation and its senior representative in the US, James Rajotte.