Weber Shandwick catches Kerrygold, an international brand of Ornua, the Irish dairy cooperative. The relationship marks the first time Kerrygold has partnered with a communications agency for ongoing public relations support in the US. Weber Shandwick will help Kerrygold enhance brand awareness and maintain brand equity in the market through strategic media storytelling and corporate communications counsel. “We wanted a partner with deep appreciation and understanding of our heritage, including the way we work hand-in-hand with farmers to produce the butter and cheeses that consumers have grown to love. Weber Shandwick was that partner,” said Kerrygold marketing director Brian Cleere.
Clearpoint Agency adds trio of COVID-19-related accounts: ARCpoint Labs of North San Diego, Downtown Works and North County Biotech Laboratories. The services that Clearpoint will be providing for the clients include strategy/positioning, media relations, content development, social media consulting and other marketing services. ARCpoint Labs has added a comprehensive menu of COVID-19 tests to its regular offerings of DNA, drug and alcohol, and clinical blood tests as well as stepping up its mobile services offering. Coworking space Downtown Works has adapted to the COVID-19 work environment by installing acrylic partitions between open space workstations, medical-grade HEPA air purifiers, and UV-C LED germicidal lights. North County Biotech Laboratories provides private laboratory spaces for scientists who are working in new and innovative areas of research, such as vaccines or medical therapies.
The Brandman Agency checks in Ritz-Carlton Maldives, Fari Islands. Brandman will represent the property in the US in addition to handling all US media relations and outreach. Accepting bookings from May 2021, The Ritz-Carlton Maldives, Fari Islands will be the first Ritz-Carlton property to open in the region. In addition to one- to three-bedroom guest villas, the property will contain culinary venues, fitness and recreational facilities and a signature spa. It is located in the North Malé Atoll of the Maldives, which is a 45-minute journey by speedboat or 10-minute journey by seaplane from the Malé International Airport. Brandman’s portfolio of international hospitality and travel clients also includes Cathay Pacific Airways, Casamigos Tequila and Como Resorts and Hotels.