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Weber Shandwick catches Kerrygold, an international brand of Ornua, the Irish dairy cooperative. The relationship marks the first time Kerrygold has partnered with a communications agency for ongoing public relations support in the US. Weber Shandwick will help Kerrygold enhance brand awareness and maintain brand equity in the market through strategic media storytelling and corporate communications counsel. “We wanted a partner with deep appreciation and understanding of our heritage, including the way we work hand-in-hand with farmers to produce the butter and cheeses that consumers have grown to love. Weber Shandwick was that partner,” said Kerrygold marketing director Brian Cleere.
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Clearpoint Agency adds trio of COVID-19-related accounts: ARCpoint Labs of North San Diego, Downtown Works and North County Biotech Laboratories. The services that Clearpoint will be providing for the clients include strategy/positioning, media relations, content development, social media consulting and other marketing services. ARCpoint Labs has added a comprehensive menu of COVID-19 tests to its regular offerings of DNA, drug and alcohol, and clinical blood tests as well as stepping up its mobile services offering. Coworking space Downtown Works has adapted to the COVID-19 work environment by installing acrylic partitions between open space workstations, medical-grade HEPA air purifiers, and UV-C LED germicidal lights. North County Biotech Laboratories provides private laboratory spaces for scientists who are working in new and innovative areas of research, such as vaccines or medical therapies.
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The Brandman Agency checks in Ritz-Carlton Maldives, Fari Islands. Brandman will represent the property in the US in addition to handling all US media relations and outreach. Accepting bookings from May 2021, The Ritz-Carlton Maldives, Fari Islands will be the first Ritz-Carlton property to open in the region. In addition to one- to three-bedroom guest villas, the property will contain culinary venues, fitness and recreational facilities and a signature spa. It is located in the North Malé Atoll of the Maldives, which is a 45-minute journey by speedboat or 10-minute journey by seaplane from the Malé International Airport. Brandman’s portfolio of international hospitality and travel clients also includes Cathay Pacific Airways, Casamigos Tequila and Como Resorts and Hotels.
5W is named agency of record for Strength of Nature, which offers such multicultural haircare brands as African Pride, as well as Motions Xpress Shampoo Hair Color... RG2 Communications is representing Rebelo de Andrade, an architecture and design studio based in Portugal... Big Fish Collective is engaged as agency of record for publicity and media relations for Nikwax, which produces PFAS-free waterproofing and aftercare solutions for outdoor apparel, footwear and gear.
Lou Hammond Group lands Visit St. Petersburg Clearwater, Florida’s Historic Coast and VIVA Cruises... Champion picks up Snooze Eatery, a breakfast and brunch restaurant with nearly 70 locations nationwide... Red Lorry Yellow Lorry wins US PR duties for ArgusEye, a tech company providing an autonomous AI workforce that helps engineering teams ship secure, compliant cyber-physical products more quickly. 
Doner lands AOR status for Navy Federal Credit Union, the world's largest credit union... P-22 Agency picks up El Encanto, a Santa Barbara, CA resort located on seven acres of terraced gardens overlooking the Pacific Ocean... Parasol, which specializes in the luxury lifestyle and hospitality sector, signs on as US shop for Château Minuty, a wine estate located on the French Riviera.
Nickerson lands Sport Fishing Championship, a competitive saltwater fishing league... French/West/Vaughan is retained as agency-of-record for Los Angeles-based hardtech learning & development expert Matt Gjertsen.... CIIC PR picks up The Resorts Companies, timeshare, resort management and real estate organization headquartered in Massanutten, VA.
Stagwell signs on as lead creative partner for IBM. Stagwell’s Code and Theory and Anomaly units will work alongside IBM, helping to evolve its “Let’s Create Smarter Business” campaign... Campstories is named PR firm for the National Forest Foundation... RG2 Communications lands the Dexter Hotel, a 29-key boutique property that opened on May 19 in Elk Rapids, Michigan.
