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Weber Shandwick catches Kerrygold, an international brand of Ornua, the Irish dairy cooperative. The relationship marks the first time Kerrygold has partnered with a communications agency for ongoing public relations support in the US. Weber Shandwick will help Kerrygold enhance brand awareness and maintain brand equity in the market through strategic media storytelling and corporate communications counsel. “We wanted a partner with deep appreciation and understanding of our heritage, including the way we work hand-in-hand with farmers to produce the butter and cheeses that consumers have grown to love. Weber Shandwick was that partner,” said Kerrygold marketing director Brian Cleere.
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Clearpoint Agency adds trio of COVID-19-related accounts: ARCpoint Labs of North San Diego, Downtown Works and North County Biotech Laboratories. The services that Clearpoint will be providing for the clients include strategy/positioning, media relations, content development, social media consulting and other marketing services. ARCpoint Labs has added a comprehensive menu of COVID-19 tests to its regular offerings of DNA, drug and alcohol, and clinical blood tests as well as stepping up its mobile services offering. Coworking space Downtown Works has adapted to the COVID-19 work environment by installing acrylic partitions between open space workstations, medical-grade HEPA air purifiers, and UV-C LED germicidal lights. North County Biotech Laboratories provides private laboratory spaces for scientists who are working in new and innovative areas of research, such as vaccines or medical therapies.
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The Brandman Agency checks in Ritz-Carlton Maldives, Fari Islands. Brandman will represent the property in the US in addition to handling all US media relations and outreach. Accepting bookings from May 2021, The Ritz-Carlton Maldives, Fari Islands will be the first Ritz-Carlton property to open in the region. In addition to one- to three-bedroom guest villas, the property will contain culinary venues, fitness and recreational facilities and a signature spa. It is located in the North Malé Atoll of the Maldives, which is a 45-minute journey by speedboat or 10-minute journey by seaplane from the Malé International Airport. Brandman’s portfolio of international hospitality and travel clients also includes Cathay Pacific Airways, Casamigos Tequila and Como Resorts and Hotels.
Rubenstein Public Relations adds Greenland Energy Company, a US public company developing Greenland’s oil, natural gas and critical resources, to its client roster... FINN Partners picks up DonorsChoose, a non-profit organization that connects donor funding directly to public school teacher needs... Ripley PR lands Contractor Commerce, which provides e-commerce services for contractors.
CIIC PR is named agency of record for Sushi by Boū, an omakase restaurant with more than 23 locations across major U.S. markets... 5W signs up water technology company VVater, developer of the Farady Reactor, an electrified water purification system... Firecracker PR is selected as public relations agency of record for MIMARU, an apartment-style hotel brand for families and that operates 27 locations in Tokyo, Kyoto and Osaka, Japan.
Redpoint signs on to handle digital marketing for Connecticut wineries Saltwater Farm Vineyard and Kingdom of the Hawk Vineyard... 360PR+ is selected by Authority Brands Trade Brands Division to raise consumer awareness of its Benjamin Franklin Plumbing, Mister Sparky and One Hour Heating & Air Conditioning brands... Konnect Agency lands Visiting Angels, which offers personalized care to help seniors live independently in their own homes.
Tier One Partners’ Content Studio is engaged by InvestGreen, a company providing retail investors access to institutional-quality clean energy investment opportunities... Campstories is named PR agency of record for the City of Napa... Lewis Line Public Relations, a Gen-Z-owned publicity firm headquartered in Los Angeles, is representing cultural commentator, content creator and podcast host Ryan Lu.
REYA Communications lands PR work from Schlosshotel Fiss, a ski property in the Tyrol region of western Austria... B-Engaged, global sports marketing agency headquartered in London, is engaged by Visit Seattle to lead its global football strategy in the build-up to the 2026 FIFA World Cup... William Mills Agency picks up job to elevate the industry presence of PentEdge.
