First Horizon National Corp. hires Erin Pryor as executive VP and chief marketing officer. Pryor comes to First Horizon from USAA, where she served as executive director, retail bank marketing. Her previous positions included vice president, integrated marketing at United Capital Financial Advisers and director of marketing at Opus Bank. Pryor will be responsible for leading company-wide marketing strategies at First Horizon. “As a seasoned marketing professional, she will be instrumental in developing marketing initiatives to reach clients in creative and innovative ways,” said First Horizon president and CEO Bryan Jordan.
Caryl Communications ups Sandy Crisafulli to chief operating officer. Crisafulli, who joined the agency in 1992, served as vice president until 1998, and subsequently focused on account management, writing and media relations as a contractor for the agency. In her new position, she will oversee day-to-day operations, client strategy and team development, while continuing as senior account manager. “Sandy is known by her clients as a top-level service provider who works diligently for them and produces outstanding results; as COO, she will be in touch with all of the firm’s clients and contribute to their successes,” said founder, president and chairman Caryl Bixon-Gordon.
Bright Health names Elizabeth Ross chief marketing officer, effective Nov. 30. Ross was previously the president and CEO of Periscope, an independent advertising agency that she sold to Wisconsin-based printer Quad Graphics in 2019. Prior to that, she served as global CMO at IPG Mediabrands, chief growth officer at Digitas and US President at Tribal DDB. At Bright Health, Ross will oversee all of the company’s marketing and external communications efforts. "With her decades of experience crafting dynamic, consumer-centric campaigns, Liz will be a vital asset in accelerating our growth and bringing our model to more consumers and providers across the country," said Bright Health president and CEO Mike Mikan.