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Seven Letter launches Seven Letter Insight, a public opinion and messaging research offering. The new offering will be led by Matt George, founder and president of Matt George Associates and a former partner at Luntz Global Partners. The agency says that Seven Letter Insight will provide qualitative and quantitative research tools as well as delivering audience segmentation targeting, granular messaging insights and in-depth data analysis. “Our approach with Seven Letter Insight is to deliver honest and accurate data analysis to craft effective, impactful messaging and reputation campaigns,” said George. Along with the announcement of the expanded service, Seven Letter Insight has released results from its first-ever Seven Letter Insight Voter Priorities Survey, which polled 1,500 people nationwide to gain insight into voter attitudes and views following the election. Among its findings: 79 percent of Trump voters said that they believe the election was “stolen” through “illegal voting and fraud” and 66 of GOP voters think President Trump should run again for president in 2024. However, 63 percent of Republicans said the president should stop using Twitter to discuss politics.
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| Rick French |
French|West|Vaughan chairman and CEO Rick French is one of the producers of Clear Lake, a Buddy Holly-inspired biopic that is being helmed by Bruce Beresford, the Oscar-winning director of Driving Miss Daisy and Tender Mercies. In addition to French’s Prix Productions, the production team for the film also includes Stuart Benjamin Productions and music company BMG, which manages the Buddy Holly estate and controls the US publishing rights to his catalog. The film is set to star Golden Globe nominee Colin Hanks, Screen Actors Guild Award winner Diane Guerrero and Grammy-winning hip hop performer Nelly.
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InspIR Group, an investor relations and corporate communications agency with offices in New York, San Francisco and São Paulo, has formed a partnership with sustainable investment research and consulting firm Third Economy. The partnership combines Third Economy’s leadership and expertise in ESG with InspIR’s experience in investor relations, marketing and public offerings. “InspIR’s market dominance in Latin America, combined with Third Economy’s expertise in global sustainable investment trends, will help clients diversify and expand their investor base through improved ESG ratings, ESG index inclusion, credibility and transparency,” said Third Economy founder and CEO Chad Spitler.
DiGennaro Communications forms a partnership with marketing industry veteran Jon Bond, who co-launched Kirshenbaum & Bond in 1987... Spread PR rebrands as Spread Communications... The Florida Public Relations Association recasts Annual Conference as the PR & Comms Summit... InChrist Communications, which serves faith-based groups, slates 'Edgy PR & The Power of New Media' panel discussion.
BCW and Hill & Knowlton, which will merge as of July 1 to form Burson, bring on financial communications and capital market advisory firm Buchanan Communications as part of the new unit, effective immediately... Stagwell enters into an agreement to acquire PROS Agency, a Brazil-based brand and marketing consultancy... The LAGRANT Foundation forms alumni advisory council.
HAVAS Red (formerly Red HAVAS) adds HAVAS Red Ivory Coast (Côte d'Ivoire) to its network... CURA Strategies, an integrated health care communications and public affairs consulting firm, launches Advocacy Accelerator, an online platform built to help advocates achieve their policy goals.... POV Strategy and Research, which provides gaming-focused marketing and insight, launches in Dallas... AMP3 PR releases its AMPlified Magazine: Volume 3 online 'zine.
Crosby helps to launch a campaign to promote organ donation... Alloy, which works with tech clients, receives a significant investment from Purpose Group... Arvo Advisory sets up shop in Dallas.
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