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Seven Letter launches Seven Letter Insight, a public opinion and messaging research offering. The new offering will be led by Matt George, founder and president of Matt George Associates and a former partner at Luntz Global Partners. The agency says that Seven Letter Insight will provide qualitative and quantitative research tools as well as delivering audience segmentation targeting, granular messaging insights and in-depth data analysis. “Our approach with Seven Letter Insight is to deliver honest and accurate data analysis to craft effective, impactful messaging and reputation campaigns,” said George. Along with the announcement of the expanded service, Seven Letter Insight has released results from its first-ever Seven Letter Insight Voter Priorities Survey, which polled 1,500 people nationwide to gain insight into voter attitudes and views following the election. Among its findings: 79 percent of Trump voters said that they believe the election was “stolen” through “illegal voting and fraud” and 66 of GOP voters think President Trump should run again for president in 2024. However, 63 percent of Republicans said the president should stop using Twitter to discuss politics.
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| Rick French |
French|West|Vaughan chairman and CEO Rick French is one of the producers of Clear Lake, a Buddy Holly-inspired biopic that is being helmed by Bruce Beresford, the Oscar-winning director of Driving Miss Daisy and Tender Mercies. In addition to French’s Prix Productions, the production team for the film also includes Stuart Benjamin Productions and music company BMG, which manages the Buddy Holly estate and controls the US publishing rights to his catalog. The film is set to star Golden Globe nominee Colin Hanks, Screen Actors Guild Award winner Diane Guerrero and Grammy-winning hip hop performer Nelly.
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InspIR Group, an investor relations and corporate communications agency with offices in New York, San Francisco and São Paulo, has formed a partnership with sustainable investment research and consulting firm Third Economy. The partnership combines Third Economy’s leadership and expertise in ESG with InspIR’s experience in investor relations, marketing and public offerings. “InspIR’s market dominance in Latin America, combined with Third Economy’s expertise in global sustainable investment trends, will help clients diversify and expand their investor base through improved ESG ratings, ESG index inclusion, credibility and transparency,” said Third Economy founder and CEO Chad Spitler.
Mark Allen & Co. acquires Alban Communications, establishing its first Miami office... Buchalter, a business law firm, launches a crisis management and strategic response group... 5W PR expands its beauty practice to include TikTok Shop-aligned PR campaigns and creator amplification strategies.
Caster Communications is acquired by long-time agency leaders Alexandra Crabb and Peter Girard... DiGennaro Communications launches The Authority Studio, a freestanding content strategy and production offering... The Brandman Agency, which specializes in luxury travel and lifestyle, rebrands as Brandman.
Public Inc., a social impact agency based in Toronto and New York, acquires Rocket Social Impact, an advisory firm that works with nonprofit and corporate social impact organizations... Ruder Finn launches “What’s Next: The Ruder Finn Podcast,” a new platform hosted by CEO Kathy Bloomgarden... Crowe PR joins United Partners Network, a network of independent PR agencies with members across more than 65 markets worldwide.
Ruder Finn launches rf.Voices, an integrated influence offering that brings together AI-powered influencer marketing, customer advocacy and paid amplification under one measurable framework... The Pollack Group is accepting applications through March 31 for The Big Red Grant, a $40,000 pro bono strategic PR and marketing engagement program awarded to a nonprofit organization ready for growth... D S Simon Media releases a report that says almost seven in ten producers (68 percent) are more interested in airing a story when they know it has been optimized for AI.
Precision Strategies, an integrated strategy and marketing agency with offices in Washington and New York, acquires Firehouse Strategies, a DC-based public affairs firm... AVENIR GLOBAL acquires London-based Thinks Insight & Strategy... Good Company, which bills itself as a “cultural engineering firm,” is launched by DJ Hardy, a veteran of Johannesburg-based communications consultancy arxna and M&C Saatchi Sport & Entertainment and Casey Stickles, who has worked at 5WPR, Rubenstein and MWW.
