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Seven Letter launches Seven Letter Insight, a public opinion and messaging research offering. The new offering will be led by Matt George, founder and president of Matt George Associates and a former partner at Luntz Global Partners. The agency says that Seven Letter Insight will provide qualitative and quantitative research tools as well as delivering audience segmentation targeting, granular messaging insights and in-depth data analysis. “Our approach with Seven Letter Insight is to deliver honest and accurate data analysis to craft effective, impactful messaging and reputation campaigns,” said George. Along with the announcement of the expanded service, Seven Letter Insight has released results from its first-ever Seven Letter Insight Voter Priorities Survey, which polled 1,500 people nationwide to gain insight into voter attitudes and views following the election. Among its findings: 79 percent of Trump voters said that they believe the election was “stolen” through “illegal voting and fraud” and 66 of GOP voters think President Trump should run again for president in 2024. However, 63 percent of Republicans said the president should stop using Twitter to discuss politics.
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| Rick French |
French|West|Vaughan chairman and CEO Rick French is one of the producers of Clear Lake, a Buddy Holly-inspired biopic that is being helmed by Bruce Beresford, the Oscar-winning director of Driving Miss Daisy and Tender Mercies. In addition to French’s Prix Productions, the production team for the film also includes Stuart Benjamin Productions and music company BMG, which manages the Buddy Holly estate and controls the US publishing rights to his catalog. The film is set to star Golden Globe nominee Colin Hanks, Screen Actors Guild Award winner Diane Guerrero and Grammy-winning hip hop performer Nelly.
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InspIR Group, an investor relations and corporate communications agency with offices in New York, San Francisco and São Paulo, has formed a partnership with sustainable investment research and consulting firm Third Economy. The partnership combines Third Economy’s leadership and expertise in ESG with InspIR’s experience in investor relations, marketing and public offerings. “InspIR’s market dominance in Latin America, combined with Third Economy’s expertise in global sustainable investment trends, will help clients diversify and expand their investor base through improved ESG ratings, ESG index inclusion, credibility and transparency,” said Third Economy founder and CEO Chad Spitler.
Ruder Finn launches rf.StoryLab, a creative incubator that merges generative AI tools with human-powered creative vision... Do It On, a Lisbon-based marketing and communication agency, joins INT. Agencies, an international collective of independent full-service agencies with a presence across five continents... The Public Relations Society of America releases “AI Prompting 101: A ‘Start Here’ Guide for Professional Communicators,” a resource offering practical, structured guidance to help communications pros integrate generative AI tools into their daily work.
PKPR, a New York-based boutique shop, launches a book publicity division focused on nonfiction authors... Palantir Technologies and Stagwell form a partnership to create an AI-driven platform for marketers... The Conference Board is presenting a Nov. 18-19 event at the Brooklyn Marriott that will look at the priorities, challenges and opportunities facing AI decision-makers today.
Gregory FCA is marking its 35th anniversary with a comprehensive rebrand... Madden Media, a Tucson-based agency, teams with Denver-based Karsh Hagan... Jasper, an AI content automation platform, launches Jasper Grid, an interface that allows marketing teams to create and orchestrate content across a range of channels, audiences and regions.
Sommerfield Communications, a corporate, financial, and crisis shop that was acquired by Allison Worldwide in early 2021, re-launches as an independently owned firm... D S Simon Media launches a broadcast media tour designed to enhance Generative Engine Optimization... The Public Relations Society of America’s ICON 2025 Conference brought together close to 2,100 in DC from Oct. 28-30.
CorpBridge Advisors is launched by Bob Christie (Brunswick and Alibaba Group veteran) and Russ Rubino (Nasdaq and Intercontinental Exchange/NYSE alum)... Golin marked its 30th anniversary in Miami with an Oct. 23 gathering that celebrated its new outpost in Coral Gables... The Notability Company debuted at the PRSA annual ICON Conference in Washington.
