EVINS Communications wins Double Cross Vodka, a brand of distilled spirit produced in the Slovak Republic. EVINS will be handling PR and social media initiatives for the brand, which says its products are distilled from water sourced from 200-foot-deep aquifers in the heart of Slovakia. EVINS roster of beverage clients also includes Cheeky Cocktails, Colgin Cellars, Laphroaig Single Malt Scotch, Maker’s Mark Bourbon, Tres Agaves Tequila and Trinchero Napa Valley.
Cindy Riccio Communications picks up myKEYPER.com and IndieGetup.com. Keyper is the creator of a patented key ring bracelet and has expanded its product line to include matching “IT Bags,” a combination key purse, purse organizer, travel purse and clutch purse. Keyper co-founder and owner Dana Robinson says that CRC has been engaged to “generate awareness for Keyper in the busy holiday shopping season.” IndieGetup is a men’s fashion marketplace created to connect “meaningful brands with conscious individuals.” CRC is working with the company as it relaunches its website.
J Public Relations adds The Ocean Club, The Cloudveil and The Newbury Hotel to its roster of hotel clients. For The Ocean Club, a Four Seasons resort in the Bahamas, JPR is agency of record for public relations. JPR will serve as agency of record for social media and public relations for The Cloudeveil, an Autograph Collection hotel in Jackson Hole, WY. The Newbury Hotel in Boston has engaged JPR as its social media and content strategy agency of record. Other recent additions to JPR’s hotel client list include San Diego’s Alila Marea Beach Resort Encinitas and the THeis Hotel in Miami.
King + Company lands Shawn Rochester, author of The Black Tax: The Cost of Being Black in America. King + Company will work with Rochester to promote both his book and other products. Rochester is the CEO of Good Steward LLC and the founder of PHD Enterprises, and the IDEA Institute, organizations that provide financial education and advisory services to consumers as well as working to increase the presence of Black employees and enterprises in US public and private sector organizations. The Black Tax looks at how conscious and unconscious anti-black discrimination creates a massive financial burden on Black American households that dramatically reduces their ability to leave a substantial legacy for future generations.