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| Susan Lagana |
Susan Lagana, who was managing director for PA & crisis at BCW, has moved to Brunswick Group as a partner in DC.
At the WPP unit, Lagana advised corporate clients on trade, national security, crisis preparedness & response, sustainability, environmental issues, climate policy and technology matters.
Earlier, she was director of PA and deputy assistant secretary for policy at the Dept. of Transportation, director of strategic communications at the US Navy and an attorney at Sidley Austin.
Brunswick chief Neal Wolin noted that Lagana has a “wealth of experience in advising on critical issues in the public and private sector as both a lawyer and PR practitioner.”
She will “add significant value to both US and international clients seeking expert counsel on how to navigate Washington.”
George Little, former chief of media relations for the Central Intelligence Agency, heads Brunswick's Washington outpost.
If you’re like a lot of people, you have been obsessed with “Love Story,” the FX series that has been airing for the past eight weeks about JFK Jr. and Carolyn Bessette. But why didn’t Kennedy use crisis PR to deal with the paparazzi, the news media and the tabloids?
Much is made of the importance of proper planning to anticipate and manage a crisis—but what matters most is understanding how decisions will be made once the crisis is underway.
Slow and procedural messaging without emotional resonance, fragmented leadership communication, overwhelming policy‑heavy language and a pervasive gap between words and observable action have repeatedly undermined corporate credibility.
New York Magazine profiles 78-year-old Peggy Siegal, who was once among the most powerful publicists in the Big Apple, in an article headlined: "The Grand Dame of the Epstein Files.”
