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Trevelino/Keller has added Phytest, a laboratory revenue cycle management partner, and PRTCL, a line of nutritional supplements created for women, to its client roster. The agency will support Phytest as it builds awareness and launches an updated website, highlighting new revenue cycle management services for laboratories. The agency’s “long history supporting leaders in healthcare and technology” was cited by Phystest founding partner David Crane as a key factor in its selection. For PRTCL, Trevelino/Keller will work on the launch of the company’s collection of sports nutrition products. PRTCL brand manager Donna Burke said that “as a woman-owned agency with a roster full of female-focused clients, it was clear that Trevelino/Keller is the kind of partner we can count on to power our brand awareness efforts in the female marketplace.”
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Vested has been enlisted to support communications efforts for EquiLend, a provider of trading, post-trade, market data, clearing and regulatory services for the securities finance industry. Vested will work to raise EquiLend’s visibility globally through a robust media relations program which includes securing key placements across business and trade outlets. The agency will also conduct media, presentation and public speaking training to executives across EquiLend’s leadership, sales and product teams. “Vested’s strategic advice and training will help our team to better reach and engage our target audiences and enhance our client relationships,” said EquiLend managing director and global head of sales and client relationship management Dan Dougherty.
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Magrino is representing SelvaRey Rum, a premium spirits brand co-owned by Seth and Marc Gold, Robert Herzig and recording artist Bruno Mars. Magrino will develop and support the campaign with media strategy and consultation on the brand’s social media and influencer initiatives. SelvaRey Rum has also unveiled new packaging and a global brand strategy to align with Mars’ vision of “Tropical Luxury, Wherever You Are.” Originally launched in 2014, SelvaRey is distilled on an estate in the jungles of Panama from sugarcane harvested onsite.
Rosen Group to bolster media visibility of Kustom Entertainment, a live event production and ticketing technology company... LDPR lands AOR duties for Windjammer Landing Resort & Residences, a Caribbean resort set along the shores of Labrelotte Bay in St. Lucia... Vitamin, a Baltimore-based shop, picks up The Mood Center, a mental health practice specializing in neurotherapy treatments for depression and related conditions.
Orchestra is selected as US strategic public relations agency of record for the US Soccer Federation... SourceCode Communications comes on board as agency of record for golf game tracking platform Arccos Golf, the Official Game Tracker of the PGA TOUR... Cherish PR, part of The Wilful Group, is named PR agency in the UK for global tech and lifestyle accessories brand CASETiFY.
CIIC PR picks up PR duties for NUBA Travel, a luxury travel design company specializing in curated journeys around the world... Magrino PR gains AOR status for M Social New York Downtown, a hotel that opened in Lower Manhattan... RG2 Communications checks in at Hotel Milu Florence.
Red Lorry Yellow Lorry is named U.S. PR agency of record for Unibeam, which provides SIM-based authentication... MiiR, a Seattle-based lifestyle brand that produces premium drinkware, selects Colorado-based integrated marketing agency rygr to lead its public relations efforts... Rubenstein Public Relations signs on to work with Copper Intelligence, an exploration company advancing high-grade copper and cobalt assets in the Democratic Republic of Congo.
Day One Agency is named U.S. consumer PR and influencer agency for Häagen-Dazs... Jack Taylor picks up PR duties for Cumulus Coffee, a premium cold brew coffee brand... Junipr Public Relations wins Tree House Humane Society, which works to enhance the lives of companion animals... Feintuch Communications lands Park Place Technologies, IT infrastructure management outfit, as it partners with pro pickleball star Genie Bouchard on a TV and streaming commercial and social media series. 
