Phytest

Trevelino/Keller has added Phytest, a laboratory revenue cycle management partner, and PRTCL, a line of nutritional supplements created for women, to its client roster. The agency will support Phytest as it builds awareness and launches an updated website, highlighting new revenue cycle management services for laboratories. The agency’s “long history supporting leaders in healthcare and technology” was cited by Phystest founding partner David Crane as a key factor in its selection. For PRTCL, Trevelino/Keller will work on the launch of the company’s collection of sports nutrition products. PRTCL brand manager Donna Burke said that “as a woman-owned agency with a roster full of female-focused clients, it was clear that Trevelino/Keller is the kind of partner we can count on to power our brand awareness efforts in the female marketplace.”

EquiLend

Vested has been enlisted to support communications efforts for EquiLend, a provider of trading, post-trade, market data, clearing and regulatory services for the securities finance industry. Vested will work to raise EquiLend’s visibility globally through a robust media relations program which includes securing key placements across business and trade outlets. The agency will also conduct media, presentation and public speaking training to executives across EquiLend’s leadership, sales and product teams. “Vested’s strategic advice and training will help our team to better reach and engage our target audiences and enhance our client relationships,” said EquiLend managing director and global head of sales and client relationship management Dan Dougherty.

SelvaRey

Magrino is representing SelvaRey Rum, a premium spirits brand co-owned by Seth and Marc Gold, Robert Herzig and recording artist Bruno Mars. Magrino will develop and support the campaign with media strategy and consultation on the brand’s social media and influencer initiatives. SelvaRey Rum has also unveiled new packaging and a global brand strategy to align with Mars’ vision of “Tropical Luxury, Wherever You Are.” Originally launched in 2014, SelvaRey is distilled on an estate in the jungles of Panama from sugarcane harvested onsite.