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| Steve Kerns |
AxiCom (part of the BCW group) has brought on Steve Kerns as executive vice president and managing director of North America, a newly created position. Kerns was most recently general manager and senior vice president of WE Communications San Francisco. He previously held executive positions at Text100, Edelman and Fleishman-Hillard. At AxiCom, Kerns will focus on the agency’s growth in North America as well as working to enhance client services. “Steve is a proven change agent, an authentic and transparent leader, and a passionate business development partner,” said AxiCom North America president Katie Huang Shin. Headquartered in San Francisco, AxiCom also operates from Austin, Houston, Los Angeles, New York, San Francisco and Washington, DC.
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| Julia Goebel |
Healthcare technology company Halo Health has named Julia Goebel vice president of marketing. Goebel comes to Halo from the CMO post at tech firm Benefitexpress. She previously served as vice president of marketing at both Stericycle and Ambir Technology. In her new role, Goebel will oversee all of Halo’s marketing and external communications efforts. "Julia's depth of experience in healthcare marketing and her collaborative style are vital for our next stage of growth," said Halo Health CEO and co-founder Jose Barreau, M.D.
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| Michaelynn Rose |
Bernina of America, which produces sewing, embroidery and quilting machines, appoints Michaelynn Rose director of marketing. Rose comes to Bernina of America from Serta International, where she served as director of direct to consumer marketing and e-commerce. She has also held managerial positions at First National Bank of Omaha, Allstate, DDB and FCB. In her new post, Rose will oversee the company’s marketing efforts including multi-media advertising, branding, digital marketing, sales promotions and sponsorships. “Michaelynn has a well-rounded background from the agency and client-side that will undoubtedly drive strong results and sustainable profit growth,” said Bernina of America president Paul Ashworth.
FTI Consulting appoints Jason Leow as a senior managing director in its strategic communications segment. He was vice chair and head of APAC at Edelman Smithfield... Ballard Partners is bringing on Tucker Knott, who currently serves as chief of staff to Sen. Ted Budd (R-NC), as a partner in DC.... TMRW Sports, a sports media company founded by Tiger Woods, Rory McIlroy and former NBC Sports Group president, golf and global strategy Mike McCarley, names Peter Jung as CMO.
Ripley PR realigns its leadership team with the promotion of Anthony Cloud to managing director, B2C and franchising, and a new role for Grayson Shockley as managing director, B2B. Cloud, who joined Ripley PR in October 2020, has held multiple roles within the agency, including brand manager and content specialist... Walker Sands adds former Havas Digital global CEO and chairman George Gallate to its board of directors... Stewards, a diversified financial company based in Fort Lauderdale, FL, appoints Scott McGowan as CMO.
Kevin Lawlor, who most recently served as chief political officer and EVP at DDC Public Affairs, is coming on board at Zeno Group as head of public affairs.
Former Ketchum partner Esty Pujadas joins Grayling as CEO of its North America business, part of the agency’s expansion in the region.
Marketbridge brings on Bob Ray as CEO. Ray was previously CEO, head of B2B agency services at Merkle, part of the Dentsu Group... Rasky Partners promotes Andy Hoglund and Graham Shalgian to partner... IGB Group, an investor relations, capital markets, and strategic communications advisory firm, appoints Charlotte Burch as a managing director.
