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Current Global launches its “Accessible by Design” initiative, ensuring that all content and campaigns will be designed to be inclusive of people of all abilities, such as those with sight, hearing, speech and cognitive impairments. Current has developed a comprehensive set of guidelines and an accessibility toolkit, which has been rolled out to its global team. In 2021, the agency also plans to offer clients an “Accessible by Design” audit to determine the level of accessibility in an organization’s communication efforts and help them chart a path toward increased inclusion. “Every day in our industry content is published that’s inaccessible to many, but it doesn’t have to be this way,” said Current Global co-CEO George Coleman. “Not only do we have a moral duty to change this, it makes clear commercial sense for our clients.”
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J Public Relations has opened offices in Nashville and Toronto. The Nashville office will be headed by senior director Heidi Baldwin Doak and the Toronto office will be led by senior vice president Kristin Moller. The Nashville location will complement the agency's client expansion through North Carolina, Florida, Georgia, Tennessee, Oklahoma, Texas and Nashville in particular. It will have a team member dedicated to content creation and social media strategy, alongside team members dedicated to communications and public relations strategies. JPR’s Toronto office will supplement the agency’s work for clients in Canada. “Having an office in Toronto enables us to be right in front of Canada’s top journalists and tastemakers, and foster meaningful relationships in the markets that matter most to our clients,” said JPR partner Sarah Evans. The two offices will join JPR’s offices in New York City, San Diego, Los Angeles and London, in addition to its satellite offices in Denver and Scottsdale.
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Cornerstone Government Affairs is setting up shop in Denver and Oklahoma City, as well as launching capabilities in Dover, DE. The Denver office, which establishes the firm’s Mountain West presence, will be led by Jim Driscoll, former senior legislative advisor to Colorado governors John Hickenlooper and Bill Ritter, Jr. Prior to joining Cornerstone, he founded Jim Driscoll Consulting. Cornerstone’s Oklahoma office will be led by Brian Hackler, former deputy chief of staff and state director for Sen. Jim Inhofe (R-OK). The launch of Delaware capabilities will be led by Ellen Valentino, a current senior consultant at the firm who has more than 30 years of experience lobbying in Maryland, Delaware and DC. “With this expansion, we remain committed to being an industry leader in the state and local marketplace and will continue to provide clients across the Middle Atlantic, South, and, now, Mountain West, a fully integrated offering,” said Cornerstone managing director Campbell Kaufman.
Golin launches Lighthouse 360, a service helping companies handle the human side of AI adoption... PR Boutiques International adds five new members... 24 Seven, a marketing, creative and digital talent solutions firm, acquires New York-based marketing consulting firm Markacy.
The Public Relations Global Network adds Rooster, a London-based agency, as its newest member for the United Kingdom... Spectrum Science launches Mo (short for Momentum), an AI-powered platform... Kinetic Marketing Communications, a women-owned marketing communications agency and on-demand marketing talent firm, launches its Strategic Marketing AI Framework.
Ruder Finn launches rf.StoryLab, a creative incubator that merges generative AI tools with human-powered creative vision... Do It On, a Lisbon-based marketing and communication agency, joins INT. Agencies, an international collective of independent full-service agencies with a presence across five continents... The Public Relations Society of America releases “AI Prompting 101: A ‘Start Here’ Guide for Professional Communicators,” a resource offering practical, structured guidance to help communications pros integrate generative AI tools into their daily work.
PKPR, a New York-based boutique shop, launches a book publicity division focused on nonfiction authors... Palantir Technologies and Stagwell form a partnership to create an AI-driven platform for marketers... The Conference Board is presenting a Nov. 18-19 event at the Brooklyn Marriott that will look at the priorities, challenges and opportunities facing AI decision-makers today.
Gregory FCA is marking its 35th anniversary with a comprehensive rebrand... Madden Media, a Tucson-based agency, teams with Denver-based Karsh Hagan... Jasper, an AI content automation platform, launches Jasper Grid, an interface that allows marketing teams to create and orchestrate content across a range of channels, audiences and regions.
