FischTank PR drives communications efforts for SunHydrogen, the developer of a technology to produce renewable hydrogen using sunlight and water. FischTank will work with the company to activate its Twitter and Facebook pages, utilizing both to serve as resources for renewable hydrogen and broader renewable energy news and information, as well as for sharing corporate announcements and materials. The agency will also focus on increasing SunHydrogen’s shareholder communications via press release and newsletter distribution, highlighting technological milestones, commercialization efforts and other corporate progress. SunHydrogen CEO Tim Young called FischTank “a firm deeply entrenched in the sustainability and cleantech sector that also understands the importance of transparent, informative communication with security holders.”
French/West/Vaughan scoops up Moravian Bake Shop to promote the bakery’s grand opening in Winston-Salem, NC. As well as launching the new bakery, Moravian Bake Shop is opening two pop-up store locations for the holiday season. With a focus on increasing awareness of the brand, its history, products and retail locations, FWV will work to further solidify Moravian Bake Shop owners the Wilkerson family as the oldest name in Moravian baking as the company aims to lay the groundwork for future expansion. FWV has already kicked off its work on the account, with a focus on local media relations surrounding the pop-ups and launching the brand’s social media presence. The agency will also support the brand’s influencer marketing.
EVINS Communications wins Bomber Ski. In addition to leading media and public relations efforts for the company, EVINS is tasked with handling its social media initiatives. Bomber’s products are sold in the US, across Europe and online. The company says its products, which are individually handcrafted at a boutique factory outside Cossato, Italy, offer “an unrivaled devotion to handcrafted ski perfection.” Bomber joins EVINS’ portfolio of luxury lifestyle clients, which includes DUXIANA, Jet Linx Aviation and Selective Search.