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FischTank PR drives communications efforts for SunHydrogen, the developer of a technology to produce renewable hydrogen using sunlight and water. FischTank will work with the company to activate its Twitter and Facebook pages, utilizing both to serve as resources for renewable hydrogen and broader renewable energy news and information, as well as for sharing corporate announcements and materials. The agency will also focus on increasing SunHydrogen’s shareholder communications via press release and newsletter distribution, highlighting technological milestones, commercialization efforts and other corporate progress. SunHydrogen CEO Tim Young called FischTank “a firm deeply entrenched in the sustainability and cleantech sector that also understands the importance of transparent, informative communication with security holders.”
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French/West/Vaughan scoops up Moravian Bake Shop to promote the bakery’s grand opening in Winston-Salem, NC. As well as launching the new bakery, Moravian Bake Shop is opening two pop-up store locations for the holiday season. With a focus on increasing awareness of the brand, its history, products and retail locations, FWV will work to further solidify Moravian Bake Shop owners the Wilkerson family as the oldest name in Moravian baking as the company aims to lay the groundwork for future expansion. FWV has already kicked off its work on the account, with a focus on local media relations surrounding the pop-ups and launching the brand’s social media presence. The agency will also support the brand’s influencer marketing.
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EVINS Communications wins Bomber Ski. In addition to leading media and public relations efforts for the company, EVINS is tasked with handling its social media initiatives. Bomber’s products are sold in the US, across Europe and online. The company says its products, which are individually handcrafted at a boutique factory outside Cossato, Italy, offer “an unrivaled devotion to handcrafted ski perfection.” Bomber joins EVINS’ portfolio of luxury lifestyle clients, which includes DUXIANA, Jet Linx Aviation and Selective Search.
The Point PR, a travel and hospitality agency, wins AOR status for the Fairmont Scottsdale Princess and the Limelight Hotels collection... The Door, Dolphin unit, is named US agency for Kewpie Americas, a Japanese mayonnaise and condiment brand... Akimbo Communications is engaged as PR AOR for Seirus Innovation, which offers clothing focused on cold-weather comfort and outdoor performance.
Padilla is picked by performance supplement brand Ambrosia Collective to launch Planta Powered by Solein... Diffusion gets AOR duties for Mondo Robotics, which develops consumer robotics products designed to integrate seamlessly into daily life... Redpoint signs on as North American PR representative for Setouchi DMO, which promotes travel to the western Japan region... Campstories lands Sojourn Lodging, a family-owned tiny home resort in the foothills of the Smoky Mountains.
Scout Lab gets AOR duties for JoeyCo, a platform that connects older adults with younger people seeking affordable housing support... McLean Media picks up OpenRoad Insurance, which covers classic and collector vehicles and related coverages... 5WPR lands Novo, a financial platform for independent business owners... Colangelo & Partners wins Finger Lakes Wine Alliance.
Diffusion is appointed PR agency of record for Mellow Sleep, a sleep and home brand that had more than $100 million in sales within its first nine months... The Blueshirt Group is selected to lead the investor relations and financial communication programs for Enablence Technologies, which supplies planar lightwave circuit optical chips for datacom, telecommunications, artificial intelligence, and advanced vision applications... Wise Up PR lands Lite Coms, which designs and manufactures advanced tactical satellite communications terminals for defense and government applications.
TURNER comes on board as the first PR AOR for Overseas Adventure Travel, which specializes in a small-group land and small-ship adventures for the 50 and over crowd... FINN Partners lands Langham Hospitality Group, manager of The Langham, Custom House, Bangkok, which is launching later this year... Hannah Cranston Media picks up NULASTIN, a beauty company that offers elastin replenishment products for hair, lashes, brows and skin.
