Quicksilver Scientific, a manufacturer of nutritional supplements, names Michelle Ahbe director of marketing brand development. Ahbe most recently served as senior marketing manager at Molson Coors Beverage Company, overseeing the Blue Moon family of brands. In her new post, she will lead Quicksilver Scientific’s long-term consumer strategy including an assessment of the current portfolio to identify potential growth segments and markets. She will work to develop and orchestrate the execution of an integrated communications strategy across multiple touchpoints. “Michelle’s experience bringing new brands to market both here and internationally, combined with her passion for leading teams, will give us a distinct advantage,” said Quicksilver Scientific founder and CEO Christopher Shade.
KPS3 promotes Brittany Silva to vice president of client strategy. Silva joined the agency last year as an account director. She previously served as marketing director at Ruby Seven Studios and marketing manager at both D4 Advanced Media and Tomauri Inc. In her new position, Silva will lead marketing efforts for KPS3’s team and its expansion of clients regionally and nationally. She will also work with the firm’s current client strategy team to ensure cohesive marketing communications strategy and process across KPS3’s client-based teams. “Achieving real business goals is only possible with sound strategy, and Brittany knows how to lay that down for her clients,” said KPS3 president and CEO Rob Gaedtke.
Wheels Up picks Lee Applbaum for newly created chief marketing officer job. Applbaum joins Wheels Up from the CMO spot at Surterra Wellness. He was previously global CMO for Patrón Tequila and Grey Goose Vodka at Bacardi Global Brands. At Wheels Up, Applbaum will lead all strategic marketing and brand positioning for the private aviation company. He will be based out of Dallas and New York, reporting to Wheels Up founder and CEO Kenny Dichter. "Anyone who has worked with him knows he is a marketing guru, a branding expert, and a true master of his craft," said Dichter.