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| Michelle Ahbe |
Quicksilver Scientific, a manufacturer of nutritional supplements, names Michelle Ahbe director of marketing brand development. Ahbe most recently served as senior marketing manager at Molson Coors Beverage Company, overseeing the Blue Moon family of brands. In her new post, she will lead Quicksilver Scientific’s long-term consumer strategy including an assessment of the current portfolio to identify potential growth segments and markets. She will work to develop and orchestrate the execution of an integrated communications strategy across multiple touchpoints. “Michelle’s experience bringing new brands to market both here and internationally, combined with her passion for leading teams, will give us a distinct advantage,” said Quicksilver Scientific founder and CEO Christopher Shade.
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| Brittany Silva |
KPS3 promotes Brittany Silva to vice president of client strategy. Silva joined the agency last year as an account director. She previously served as marketing director at Ruby Seven Studios and marketing manager at both D4 Advanced Media and Tomauri Inc. In her new position, Silva will lead marketing efforts for KPS3’s team and its expansion of clients regionally and nationally. She will also work with the firm’s current client strategy team to ensure cohesive marketing communications strategy and process across KPS3’s client-based teams. “Achieving real business goals is only possible with sound strategy, and Brittany knows how to lay that down for her clients,” said KPS3 president and CEO Rob Gaedtke.
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| Lee Applebaum |
Wheels Up picks Lee Applbaum for newly created chief marketing officer job. Applbaum joins Wheels Up from the CMO spot at Surterra Wellness. He was previously global CMO for Patrón Tequila and Grey Goose Vodka at Bacardi Global Brands. At Wheels Up, Applbaum will lead all strategic marketing and brand positioning for the private aviation company. He will be based out of Dallas and New York, reporting to Wheels Up founder and CEO Kenny Dichter. "Anyone who has worked with him knows he is a marketing guru, a branding expert, and a true master of his craft," said Dichter.
Aaron Guiterman will rejoin Edelman’s government and PA unit as head of US public affairs on April 29.
Meyocks, a branding and marketing agency, hires Marcie Garcia to lead its strategy function... Erich and Kallman, the ad agency co-founded by Steven Erich and Eric Kallman, appoints Stephen Larkin as its first CMO... Allied Global Marketing, which has 24 offices across North America, Europe and Asia-Pacific, names Nicola Gold as business director APAC, brand experience.
Pierpont Communications of Houston hires Dan Mahoney and Pete Webb to focus on building a presence in the Denver market... Millwright Holdings appoints Ainsley Sheikali as head of business development, a new post... Shore Fire Media CEO Marilyn Laverty is tapped to increase collaboration among the Dolphin Entertainment units... Berns Communications Group names Quin Acciani VP, consumer and retail practice. 
Prosek Partners brings on Diana Estupinan to lead its first office in the Middle East, which will be located in Abu Dhabi... Madwell promotes Gabriela Benitez to president, a newly created role at the firm... Zonda, which provides data-driven market solutions to companies in the homebuilding industry, names Tom LeBaron as VP, performance and growth marketing
FGS Global brings on Global Counsel's Joe Palombo as a partner in the firm’s London office... SJW Group, an investor-owned pure-play water and wastewater utility, names Nazan Riahei as VP of communications, a newly created role... Measurabl, an ESG tech platform for real estate, names Chris Zegal SVP of marketing
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