The WNBA has names Phil Cook its first chief marketing officer. Cook joins the WNBA after spending over 20 years at Nike, where he most recently led the company’s Global Basketball Brand through identifying and serving new consumers, driving new revenue, and introducing female athletes into marketing campaigns. In his new post, he will be responsible for the development of WNBA marketing campaigns and brand messaging across all platforms. He will also explore new ways to engage fans and continue to build a strong basketball fandom, which will include overseeing consumer insights and analytics. Cook will report directly to WNBA Commissioner Cathy Engelbert. “Phil Cook’s ability to tell powerful player stories, connect to young consumers and build culturally relevant brands makes him an ideal fit for the WNBA as we build on our brand identity and overall momentum for the league,” said Engelbert.
Internet marketing company Criteo has named Edelman vet Brendan McCarthy chief marketing officer. McCarthy joins Criteo from Nielsen Global Media, where he most recently served as senior vice president and head of communications and product marketing. Before coming to Nielsen, he spent nine years at Edelman, in positions including senior vice president, corporate & public affairs. At Criteo, he will lead the marketing and communications teams across the compan’s global markets and will be an integral part of its transformation and innovation strategy to a commerce media platform. “Brendan strengthens Criteo's marketing and communications strategy, bringing a diverse and global portfolio of experience spanning measurement, consumer behavior and marketing solutions that keep technology companies like Criteo primed for success," said Criteo COE Megan Clarken.
|Lisa Nicole Matthews|
The National Press Club has elected Associated Press US Video assignment manager Lisa Nicole Matthews as its 114th president. From 2014 to 2017, Matthews was a vice president at Hager Sharp. The third person of color to serve as NPC president, she said that the organization must “continue the robust work of elevating diverse voices and recruiting a more diverse membership,” in her Dec. 4 acceptance speech. Mathews will lead an all-female leadership team that includes vice president Jen Judson (land warfare reporter for Defense News), membership secretary Emily Wilkins (congressional reporter at Bloomberg Government), secretary Gillian Rich (senior reporter at Investor’s Business Daily) and treasurer Eileen O’Reilly (standards and style editor at Axios).