EIN Presswire has launched a digital press release distribution system that the company says provides broad, yet targeted, distribution at a lower price than traditional newswires. The service employs proprietary distribution channels that combine client press releases with news stories to create geographic, industry and subject-grouped newswires. Releases are further disseminated through EIN Presswire’s social media newsfeeds, syndication partners, the EIN Presswire news apps, and made available to thousands of editors and journalists. The system also lets clients upload their own press releases. “We’re offering a real alternative to public relations professionals—at companies and organizations—who are looking for a more affordable option with better results,” said EIN Presswire chief executive officer and founder David Rothstein.
Minneapolis-based FLM Harvest has joined the Worldwide Partners network of independent advertising and marketing agencies. Founded in 1940, Worldwide Partners includes 67 agencies in 40 countries across Asia, Africa, Europe, Latin America, the Middle East and North America. By joining the WPI network, FLM Harvest will be able to collaborate with fellow agency partners worldwide and will have access to WPI’s training, professional development and networking opportunities. “With our headquarters in Minneapolis and offices from Portland, Ore., to Washington, D.C., our team has wide national reach,” said FLM Harvest president and CEO Laurie Fleck. “Now, by joining WPI, we are able to scale globally, a significant achievement for our agency.”
Manifest is opening an office in Melbourne, joining the agency’s existing offices in London, Manchester, Stockholm and New York. The Australian team will be led by Manifest Melbourne cofounders Isabel Thomson-Officer, who will be managing director, and Jessie Bowers, who will serve as creative director. Thomson-Officer was previously an account manager based in Manifest’s New York. Bowers has held creative and art director roles at Fred Farid and Ogilvy. Manifest Melbourne’s launch clients include global babycare company Tommee Tippee, sextech innovator Hot Octopuss, sustainability subscription service Ecologi and a leading Australian craft beer brand. In addition to expanding the agency’s reach to the Southern Hemisphere, group CEO Alex Myers says the new office “gives our clients access to a 24-hour creative operation, with unified systems and processes to work seamlessly round-the-clock.”