Stryker-Munley Group, of Charleston, teams with MAPRagency to establish SMG offices in Boulder, Fort Collins and Denver as part of a national expansion plan. Through this affiliation, MAPRagency remains independently owned and will collaborate with SMG offices for industry-specific expertise, strategic insights and trend-mapping, geographical support and service execution. MAPR president and CEO Doyle Albee will now also be president of SMG-Boulder. “MAPR’s deep technology, B2B expertise and presence in a market like Boulder made the company an ideal fit, and we welcome our Boulder office to the SMG family,” said SMG founder Mike Jamieson. SMG is comprised of established, locally owned firms with senior-level leadership in markets throughout the U.S.
WordWrite Communications president Paul Furiga writes “Finding Your Capital S Story: Why Your Story Drives Your Brand.” The book incorporates scientific studies, expert findings and historical anecdotes to illustrate how stories are central to the human experience. It also develops the concept of what Furiga calls “the Capital S Story,” the story above all others, that answers why someone would buy from, work for, invest in or partner with an organization. “Consumers respond best to businesses that share their authentic story. My hope is that this book helps business leaders unlock their Capital S Story, delivering the best marketing results,” said Furiga. Before founding WordWrite in 2002, Furiga spent two decades as a journalist, including covering the White House and serving as editor of the Pittsburgh Business Times. For more information or to purchase the book, visit www.capitalsstory.com.
M2M PR and Partnerships, which has just celebrated its 10th anniversary, opens a new location in Los Angeles. Leading the LA office is Eileen Mercolino, who will serve as vice president marketing—west coast office. Mercolino will lead all strategic marketing efforts for the company across all sectors including entertainment, music, consumer brands and sponsorships. She will also oversee west coast talent relations. Founded by former Walt Disney Company and Universal Studios executive Caroline Galloway, M2M develops partnerships for clients through media alliances, editorial, creative content, digital strategies and sponsorships. The agency also offers production services including video, photography and technical operations support.