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Stryker-Munley Group, of Charleston, teams with MAPRagency to establish SMG offices in Boulder, Fort Collins and Denver as part of a national expansion plan. Through this affiliation, MAPRagency remains independently owned and will collaborate with SMG offices for industry-specific expertise, strategic insights and trend-mapping, geographical support and service execution. MAPR president and CEO Doyle Albee will now also be president of SMG-Boulder. “MAPR’s deep technology, B2B expertise and presence in a market like Boulder made the company an ideal fit, and we welcome our Boulder office to the SMG family,” said SMG founder Mike Jamieson. SMG is comprised of established, locally owned firms with senior-level leadership in markets throughout the U.S.
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WordWrite Communications president Paul Furiga writes “Finding Your Capital S Story: Why Your Story Drives Your Brand.” The book incorporates scientific studies, expert findings and historical anecdotes to illustrate how stories are central to the human experience. It also develops the concept of what Furiga calls “the Capital S Story,” the story above all others, that answers why someone would buy from, work for, invest in or partner with an organization. “Consumers respond best to businesses that share their authentic story. My hope is that this book helps business leaders unlock their Capital S Story, delivering the best marketing results,” said Furiga. Before founding WordWrite in 2002, Furiga spent two decades as a journalist, including covering the White House and serving as editor of the Pittsburgh Business Times. For more information or to purchase the book, visit www.capitalsstory.com.
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| Eileen Mercolino |
M2M PR and Partnerships, which has just celebrated its 10th anniversary, opens a new location in Los Angeles. Leading the LA office is Eileen Mercolino, who will serve as vice president marketing—west coast office. Mercolino will lead all strategic marketing efforts for the company across all sectors including entertainment, music, consumer brands and sponsorships. She will also oversee west coast talent relations. Founded by former Walt Disney Company and Universal Studios executive Caroline Galloway, M2M develops partnerships for clients through media alliances, editorial, creative content, digital strategies and sponsorships. The agency also offers production services including video, photography and technical operations support.
Precision Strategies, an integrated strategy and marketing agency with offices in Washington and New York, acquires Firehouse Strategies, a DC-based public affairs firm... AVENIR GLOBAL acquires London-based Thinks Insight & Strategy... Good Company, which bills itself as a “cultural engineering firm,” is launched by DJ Hardy, a veteran of Johannesburg-based communications consultancy arxna and M&C Saatchi Sport & Entertainment and Casey Stickles, who has worked at 5WPR, Rubenstein and MWW.
PSC (Princeton Strategic Communications) acquires Nonprofit Partners... CG Life launches 24/364, a cultural brand platform intended to drive awareness, connection and action aimed at keeping rare disease at the forefront of the health and social conversation... Interluxe Group, which focuses on brand experiences and in-person activations; Quinn, a strategic communications agency; and media and digital agency North & Warren are uniting under the Interluxe Group banner.
KITH, which provides corporate reputation and crisis preparation services, is now owned by CEO Stephanie Craig, who has been with the firm since 2021... The Marketing Cloud, a part of Stagwell, introduces several expansions to Agent Cloud, the platform it launched in October 2025 to simplify access to its AI tools and marketing assistants.... Notified launches its AI Press Release Optimizer.
V2 Communications launches its AI Visibility Solution and Earned Media at Scale, two service offerings designed to help companies increase visibility and credibility in generative search... The Public Relations Global Network brings on Greenough Communications as its Boston member agency... DBC is relaunching The DBC Industry Calendar as a free site to help communicators more easily discover relevant events and awards in the cluttered event landscape driven by the growth of webinars and online events. 
PAN releases new original research showing that a significant share of B2B citations surfaced by ChatGPT are inaccurate, misattributed or entirely fabricated, introducing a new credibility risk for brands... REQ, which has offices in DC and San Diego, opens in Phoenix... Notified introduces Market Intelligence, an addition to its all-in-one IR Hub, which gives IR teams a more streamlined way to prepare for earnings calls.
