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Stryker-Munley Group, of Charleston, teams with MAPRagency to establish SMG offices in Boulder, Fort Collins and Denver as part of a national expansion plan. Through this affiliation, MAPRagency remains independently owned and will collaborate with SMG offices for industry-specific expertise, strategic insights and trend-mapping, geographical support and service execution. MAPR president and CEO Doyle Albee will now also be president of SMG-Boulder. “MAPR’s deep technology, B2B expertise and presence in a market like Boulder made the company an ideal fit, and we welcome our Boulder office to the SMG family,” said SMG founder Mike Jamieson. SMG is comprised of established, locally owned firms with senior-level leadership in markets throughout the U.S.
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WordWrite Communications president Paul Furiga writes “Finding Your Capital S Story: Why Your Story Drives Your Brand.” The book incorporates scientific studies, expert findings and historical anecdotes to illustrate how stories are central to the human experience. It also develops the concept of what Furiga calls “the Capital S Story,” the story above all others, that answers why someone would buy from, work for, invest in or partner with an organization. “Consumers respond best to businesses that share their authentic story. My hope is that this book helps business leaders unlock their Capital S Story, delivering the best marketing results,” said Furiga. Before founding WordWrite in 2002, Furiga spent two decades as a journalist, including covering the White House and serving as editor of the Pittsburgh Business Times. For more information or to purchase the book, visit www.capitalsstory.com.
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| Eileen Mercolino |
M2M PR and Partnerships, which has just celebrated its 10th anniversary, opens a new location in Los Angeles. Leading the LA office is Eileen Mercolino, who will serve as vice president marketing—west coast office. Mercolino will lead all strategic marketing efforts for the company across all sectors including entertainment, music, consumer brands and sponsorships. She will also oversee west coast talent relations. Founded by former Walt Disney Company and Universal Studios executive Caroline Galloway, M2M develops partnerships for clients through media alliances, editorial, creative content, digital strategies and sponsorships. The agency also offers production services including video, photography and technical operations support.
Taylor launches "Earn Everything," a repositioning that is intended to reflect both its heritage and its emphasis on relevance that is earned, not bought... The Net Zero Conference, which takes place on October 8 at the Los Angeles Convention Center, will convene climate leaders to re-envision the built environment and inspire a net zero future... Kite Hill launches Kite Hill Integrated Comms Intelligence, a client reporting framework that incorporates AI and custom workflows to give brands a holistic view of their communications performance across PR, owned and social media, search and AI search visibility... The Washington Women in Public Relations hosted “How Associations Lead with Strategic Storytelling,” on July 16 at Avoq's rooftop.
Brunner, a Pittsburgh-based integrated marketing agency, acquires AdSkate, an AI-powered creative analytics and marketing intelligence platform that helps brands and agencies optimize advertising performance... Augustine Agency launches Flavor Theory, a foodservice marketing practice aimed at helping restaurants, food manufacturers, distributors and institutional dining organizations grow their brands and businesses... The Acceleration Community of Companies releases a report finding that almost half (49 percent) of Gen Z sports fans say they have become interested in a new sport or athlete because of fan-created content or something entirely outside the sport. 
VPE Communications, which helps organizations authentically connect with diverse audiences, celebrates 38 years in business and announces a new ownership structure... Praytell expands into the Asian market with the opening of a new office in Singapore... The International Public Relations Network unveils a new visual identity and redesigned website. 
SourceCode Communications launches SourceCode Germany, establishing the agency's first office in continental Europe... Clario Group acquires Ted Miller Group, a Miami-founded agency focused on clients in the technology, travel & leisure and financial services sectors... Global Situation Room’s Global Risk Advisory Council is hosting a July 23 webinar that will go over the results of its new Reputation Risk Index.
Havas acquires MUT, a Barcelona-based firm focused on experiential marketing and sustainable events... IPREX lauches its AI Task Force...D S Simon Media, one of the first companies to produce a satellite media tour, celebrates its 40th anniversary... Washington Women in Public Relations is sponsoring an event that shows communications pros who work with associations how they can get their messages across clearly, credibly and courageously. “How Associations Lead with Strategic Storytelling,” at 6 p.m. on July 16.
