Ogilvy has hired Julianna Richter, one-time Edelman US COO and 17-year veteran of the No. 1 independent firm, for the global CEO of PR & influence position.
When joining the WPP unit in January, she will be responsible for media relations, brand publicity, C-suite & advocacy communications, reputation management and internal PR.
Upon exiting Edelman in 2018, Richter was in charge of US practices, human resources, diversity & inclusion, marketing, innovation and learning & development. She has counseled brands such as AstraZeneca, Starbucks, Taco Bell, Genentech, PayPal and Cigna.
Most recently, she was a partner at Waypoint Partners, a global advisory and M&A firm, leading strategic engagements with digital media, creative and technology companies,
Andy Main, Ogilvy global CEO, said Richter’s “communications background and proven leadership experience at global agency networks combined with her recent work bringing together brand building, data and technology to unlock growth will create value for our clients at speed and scale.”