The Institute for Public Relations is sponsoring a free webinar on Dec. 17 that will offer attendees pointers on executing effective communications about the COVID-19 vaccine. Hosted by IPR president and CEO Tina McCorkindale, the webinar will provide research-driven recommendations for organizations to use when communicating about the vaccine. The information to be presented in the webinar is taken from “A Communicator’s Guide to Vaccines and Vaccine Hesitancy for COVID 19,” an in-depth guide written by McCorkindale and soon be published by IPR. For more information or to register, click here.
The American Marketing Association Chicago has issued a call for entries for its 2021 BrandSmart Awards. The awards recognize the brands and agencies behind top brand marketing campaigns running from Jan. 1, 2020, to Jan. 31, 2021. AMA Chicago welcomes submissions from brands and agencies across the United States and worldwide. Categories include brand introduction, integrated marketing, brand advocacy, cause marketing and influencer marketing. Entry deadlines go from Jan. 31 to March 17. Winners will be announced at the BrandSmart Awards ceremony on April 29, following the virtual 19th Annual BrandSmart Conference. Competition updates and materials, including the official Entry Guidelines Kit (PDF), are available at www.brandsmartawards.org.
The Washington Women in Public Relations named Curley Company president and CEO Jennifer Curley its 2020 Woman of the Year at the organization’s Nov. 19 virtual awards ceremony, The event, which also celebrated the organization’s 40th anniversary, also honored award finalists Zain Habboo, chief marketing & mobilization officer, International Rescue Committee, and Sandra Wills Hannon, founder of the Hannon Group. “Honoring Jennifer as the 2020 Woman of the Year award is the bright spot of our year,” said WWPR President Sarah Beth Cloar. “Her accomplishments, leadership and contributions to the industry have made a meaningful impact on our industry and set a high standard for our member community." The event also highlighted WWPR’s commitment to serving the DC-area community with funds raised for the organization’s pro bono client, Academy of Hope, whose mission is to provide high-quality adult education and services that change lives and improve communities.