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Hemsworth Communications has added Your CBD Store, one of the largest brick and mortar hemp retailers in the US, to its franchise and business services client roster. In addition to driving consumer and franchise media relations for the company, Hemsworth is tasked with helping Your CBD Store build key relationships within the franchising industry as the brand looks to expand into new markets globally. Your CBD Store has more than 550 stores across 41 states and four stores in the UK.
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Magrino picks up Dalla Valle Vineyards, a winery in California’s Napa Valley. In addition to building on the brand’s legacy while gaining new interest for its whole portfolio of wines, Magrino will also develop and support its media strategy. Dalla Valle Vineyards was founded in 1986 and is guided by the mother-and-daughter team of Naoko and Maya Dalla Valle. Magrino’s other clients in the food and wine space include Cuisinart, James Beard Foundation, The Balvenie, Hendrick’s Gin, Champagne Nicolas Feuillatte and Moët Hennessy Still Wines.
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ANDER & Co has added CURV, a contemporary apartment community in Fort Lauderdale and Aura, coastal-inspired residences in Boca Raton, to its roster. The agency will be tasked with securing top-tier press coverage and driving leasing through such digital strategies as social media and influencer marketing. CURV is an eight-story, 243-unit property that has been developed by Ram Realty Advisors. Aura Boca, which has 322 one-, two-, and three-bedroom apartment homes, is being developed by Trinsic Residential Group and JP Morgan.
Rubenstein Public Relations lands Wellgistics Health, a Tampa, FL based health IT company... CIIC PR is named agency of record for Drey Hotel and Terraces at The Drey, a travel and lifestyle destination located within mixed-use development The Village Dallas... quench, which focuses on the food and beverage sectors, gets AOR duties for Chicago's Home Run Inn Pizza, a nearly-80-year-old brand. 
IMAGINE PR is appointed North American PR representative for Thailand's Chiva-Som, a wellness brand... Gilly Group, which works with clients in the golf industry, is named AOR for architecture firm Staples Golf Design... Merlot Marketing lands BlackPine Communities to support the launch of Nānā Kai, a master-planned residential community on the South Kohala Coast of Hawaiʻi's Big Island. 
Racepoint Global signs on to work with MIPS, which develops tools, software and compute required for building autonomous edge computing platforms... Allen & Gerritsen picks up Appalachian Mountain Club, the oldest operating outdoor and recreation conservation organization in the US... RG2 Communications scoops up The Broome, a boutique hotel in Manhattan’s SoHo neighborhood. 
Strategic Objectives is selected by Waterfront Toronto to lead integrated communications for the opening of a new section of the city’s Biidaasige Park... Scout Lab, which works with clients focused on human and planetary health, is named AOR for auction-based platform BuyWander... Marketplace Excellence Corporation is named US PR firm for the Anguilla Tourist Board. 
5W is named agency of record for Strength of Nature, which offers such multicultural haircare brands as African Pride, as well as Motions Xpress Shampoo Hair Color... RG2 Communications is representing Rebelo de Andrade, an architecture and design studio based in Portugal... Big Fish Collective is engaged as agency of record for publicity and media relations for Nikwax, which produces PFAS-free waterproofing and aftercare solutions for outdoor apparel, footwear and gear.
