Hemsworth Communications has added Your CBD Store, one of the largest brick and mortar hemp retailers in the US, to its franchise and business services client roster. In addition to driving consumer and franchise media relations for the company, Hemsworth is tasked with helping Your CBD Store build key relationships within the franchising industry as the brand looks to expand into new markets globally. Your CBD Store has more than 550 stores across 41 states and four stores in the UK.
Magrino picks up Dalla Valle Vineyards, a winery in California’s Napa Valley. In addition to building on the brand’s legacy while gaining new interest for its whole portfolio of wines, Magrino will also develop and support its media strategy. Dalla Valle Vineyards was founded in 1986 and is guided by the mother-and-daughter team of Naoko and Maya Dalla Valle. Magrino’s other clients in the food and wine space include Cuisinart, James Beard Foundation, The Balvenie, Hendrick’s Gin, Champagne Nicolas Feuillatte and Moët Hennessy Still Wines.
ANDER & Co has added CURV, a contemporary apartment community in Fort Lauderdale and Aura, coastal-inspired residences in Boca Raton, to its roster. The agency will be tasked with securing top-tier press coverage and driving leasing through such digital strategies as social media and influencer marketing. CURV is an eight-story, 243-unit property that has been developed by Ram Realty Advisors. Aura Boca, which has 322 one-, two-, and three-bedroom apartment homes, is being developed by Trinsic Residential Group and JP Morgan.