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Hemsworth Communications has added Your CBD Store, one of the largest brick and mortar hemp retailers in the US, to its franchise and business services client roster. In addition to driving consumer and franchise media relations for the company, Hemsworth is tasked with helping Your CBD Store build key relationships within the franchising industry as the brand looks to expand into new markets globally. Your CBD Store has more than 550 stores across 41 states and four stores in the UK.
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Magrino picks up Dalla Valle Vineyards, a winery in California’s Napa Valley. In addition to building on the brand’s legacy while gaining new interest for its whole portfolio of wines, Magrino will also develop and support its media strategy. Dalla Valle Vineyards was founded in 1986 and is guided by the mother-and-daughter team of Naoko and Maya Dalla Valle. Magrino’s other clients in the food and wine space include Cuisinart, James Beard Foundation, The Balvenie, Hendrick’s Gin, Champagne Nicolas Feuillatte and Moët Hennessy Still Wines.
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ANDER & Co has added CURV, a contemporary apartment community in Fort Lauderdale and Aura, coastal-inspired residences in Boca Raton, to its roster. The agency will be tasked with securing top-tier press coverage and driving leasing through such digital strategies as social media and influencer marketing. CURV is an eight-story, 243-unit property that has been developed by Ram Realty Advisors. Aura Boca, which has 322 one-, two-, and three-bedroom apartment homes, is being developed by Trinsic Residential Group and JP Morgan.
Praytell is selected as U.S. PR agency of record for Burger King. Mojo Supermarket takes on social AOR duties... P-22 Agency signs on with Explora, a family-owned, certified B Corporation offering immersive journeys in South America... GV Public Relations is representing The Whitney Hotel in Boston; The Rittenhouse Hotel in Philadelphia; and Juniper Preserve, Golf & Wellness Resort in Bend, OR. 
Scout Lab is named communications agency for TrustedHousesitters, a home and pet-sitting community... Magrino lands BSH, the home appliances arm of Germany’s Bosch Group, as PR AOR for “Region North America”... Refuel Agency wins FY2025-26 and beyond for Veterans Florida, which connects transitioning servicemembers, veterans and spouses with career opportunities and entrepreneurship resources.
Decker/Royal signs up The Meadows on Rock Creek, Château la Commaraineand Lamangata Luxury Surf Resort... Horizon Media goes with GALLO, which markets wine, spirits, malt beverages and ready-to-drink products... Integrity Public Relations wins Tradewinds Networks.
Rubenstein Public Relations is renamed agency of record for Pactum, a leader in procurement innovation and agentic AI... SolComms signs on to represent Allison and Stephen Ellsworth, co-founders of poppi, a prebiotic soda brand... Trevelino/Keller signs on to provide a comprehensive communications strategy for CartiNova, an advanced regenerative medicine platform.
MKTG Sports + Entertainment, part of dentsu, lands Agassi Sports Entertainment, a racquet sports-focused entertainment and innovation company co-founded by Andre Agassi... Hayden IR is engaged by Jones Soda Co. to provide investor communications and outreach efforts... JC Communications picks up three Greek resorts: Grand Resort Lagonissi, Elounda Beach Hotel & Villas and Elounda Bay Palace.
