Lorri Christou, who was VP-external communications and PR at Choice Hotels International, has joined Subway as VP PR, communications and PA at its Milford, CT headquarters.
During her three-year stint at Choice Hotels, Christou led a team of 20 staffers and handled executive positioning, IR, crisis preparedness, reputation management and franchise communications.
She joined Choice from Cruise Lines International, where she was senior VP-strategic marketing and communications.
Christou, a more than 25-year communications veteran, has PR firm experience gained at Edelman (executive VP), FleishmanHillard (senior VP) and Burson-Marsteller (director).
Subway serves more than 6M sandwiches earch day in more than 100 countries.
No comments have been submitted for this story yet.