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Avisa Partners has launched an international disputes practice, which will support clients facing entrenched cross-border commercial, legal and regulatory challenges. The new practice incorporates many of the firm’s consulting services verticals, including risk management, public affairs, global strategic communications, international affairs, digital advocacy, cybersecurity and anti-counterfeiting operations. "Our solutions are focused on supporting clear commercial and policy outcomes," said Avisa Partners U.S. chief executive officer Eric Bovim. "We recalibrate environments by leveraging broader public policy and commercial narratives in our clients' favor, all while being in lockstep with in-house and outside counsel, as well as third party legal funders."
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The TASC Group funds a $10,000 diversity, equity and inclusion program with The City College of New York. As part of the effort, $2,500 scholarships will be awarded to selected multicultural students in CCNY’s public relations and advertising program. In addition, each award recipient will take part in a paid semester-long internship at The TASC Group that includes professional development and mentoring by TASC employees. The recipients will be selected by The TASC Group in consultation with a designated CCNY public relations and communications faculty member. The award selection will be announced on Jan. 8. “We think CCNY is the perfect place to select gifted PR practitioners with diverse perspectives and give them the financial support and mentorship they need to be successful,” said The TASC Group CEO Lawrence Kopp.
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| Carin Warner, Carly Martinetti |
Notably, an integrated PR, digital marketing, and creative agency for high-growth companies have been launched by former Warner Communications president and founder Carin Warner and her daughter Carly Martinetti, who was most recently a partner and managing director at California-based PressFriendly. The new agency is focusing on companies that want to scale quickly, raise serious capital, be acquired, or go public. Notably will combine Martinetti’s experience running a startup-centric agency with Warner’s management of a stable of household names that include Saucony, Odwalla, Seventh Generation and Smartfood. “We both share a strong passion for helping entrepreneurs and company leaders take their companies to the next level through thoughtful storytelling," said Martinetti.
IPREX names Big Picture PR in San Fransico, Precision Strategies in Washington, D.C., and Tiny Mighty Communications in Nashville as its first Americas Partner Cohort... Highwire launches AcroAnswers, a proprietary AI visibility platform... Big Red Oak and Naer Communications, a Calgary-based firm, form a partnership providing integrated communications and marketing services to clean energy companies and organizations across Canada.
Matter launches its Review Visibility Management service to address a shift in how companies across verticals earn trust online... A Queens school is putting out the message about Sept. 12, 2001 when people came together to help, comfort, rebuild and unite... Directive expands its Directive Communications division, which will bring PR, organic social, influencer marketing and paid social together under one integrated organization.
Praytell expands its Influence Department—which unites media, creators and social under one team... LRJ PR & Communications and Canopy Brand Group form an alliance that the firms say will bridge the operational divide between high-end brand design and strategic public relations... Twin Minds Media, Hispanic market specialist, increases the scope of its services in an effort to help brands build deeper connections with audiences through culture, storytelling, media and experiences. 
The People Platform, part of Stagwell's The Marketing Cloud, rebrands as Numetrix... Zapwater Communications has earned 17 finalist honors across two PR competitions: eight at the 68th Annual Golden Trumpet Awards, presented by the Publicity Club of Chicago, and nine at the 2026 PRSA Chicago Skyline Awards.. The Florida Public Relations Association presented 122 awards to individuals and teams from across the state at its 69th annual Golden Image and 3rd Annual Pinnacle Awards gala.
The Motion Agency acquires Vehr Communications, a Cincinnati-based strategic communications firm, effective Oct. 1... Lyceus Group, which specializes in financial services, is named a finalist for Public Relations Campaign at the 2026 ThinkAdvisor Luminaries Awards... IPSY, a curated beauty membership platform, launches IPSY Marketing Solutions, a full-funnel marketing and sales acceleration engine. 
