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Avisa Partners has launched an international disputes practice, which will support clients facing entrenched cross-border commercial, legal and regulatory challenges. The new practice incorporates many of the firm’s consulting services verticals, including risk management, public affairs, global strategic communications, international affairs, digital advocacy, cybersecurity and anti-counterfeiting operations. "Our solutions are focused on supporting clear commercial and policy outcomes," said Avisa Partners U.S. chief executive officer Eric Bovim. "We recalibrate environments by leveraging broader public policy and commercial narratives in our clients' favor, all while being in lockstep with in-house and outside counsel, as well as third party legal funders."
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The TASC Group funds a $10,000 diversity, equity and inclusion program with The City College of New York. As part of the effort, $2,500 scholarships will be awarded to selected multicultural students in CCNY’s public relations and advertising program. In addition, each award recipient will take part in a paid semester-long internship at The TASC Group that includes professional development and mentoring by TASC employees. The recipients will be selected by The TASC Group in consultation with a designated CCNY public relations and communications faculty member. The award selection will be announced on Jan. 8. “We think CCNY is the perfect place to select gifted PR practitioners with diverse perspectives and give them the financial support and mentorship they need to be successful,” said The TASC Group CEO Lawrence Kopp.
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| Carin Warner, Carly Martinetti |
Notably, an integrated PR, digital marketing, and creative agency for high-growth companies have been launched by former Warner Communications president and founder Carin Warner and her daughter Carly Martinetti, who was most recently a partner and managing director at California-based PressFriendly. The new agency is focusing on companies that want to scale quickly, raise serious capital, be acquired, or go public. Notably will combine Martinetti’s experience running a startup-centric agency with Warner’s management of a stable of household names that include Saucony, Odwalla, Seventh Generation and Smartfood. “We both share a strong passion for helping entrepreneurs and company leaders take their companies to the next level through thoughtful storytelling," said Martinetti.
Golin launches Lighthouse 360, a service helping companies handle the human side of AI adoption... PR Boutiques International adds five new members... 24 Seven, a marketing, creative and digital talent solutions firm, acquires New York-based marketing consulting firm Markacy.
The Public Relations Global Network adds Rooster, a London-based agency, as its newest member for the United Kingdom... Spectrum Science launches Mo (short for Momentum), an AI-powered platform... Kinetic Marketing Communications, a women-owned marketing communications agency and on-demand marketing talent firm, launches its Strategic Marketing AI Framework.
Ruder Finn launches rf.StoryLab, a creative incubator that merges generative AI tools with human-powered creative vision... Do It On, a Lisbon-based marketing and communication agency, joins INT. Agencies, an international collective of independent full-service agencies with a presence across five continents... The Public Relations Society of America releases “AI Prompting 101: A ‘Start Here’ Guide for Professional Communicators,” a resource offering practical, structured guidance to help communications pros integrate generative AI tools into their daily work.
PKPR, a New York-based boutique shop, launches a book publicity division focused on nonfiction authors... Palantir Technologies and Stagwell form a partnership to create an AI-driven platform for marketers... The Conference Board is presenting a Nov. 18-19 event at the Brooklyn Marriott that will look at the priorities, challenges and opportunities facing AI decision-makers today.
Gregory FCA is marking its 35th anniversary with a comprehensive rebrand... Madden Media, a Tucson-based agency, teams with Denver-based Karsh Hagan... Jasper, an AI content automation platform, launches Jasper Grid, an interface that allows marketing teams to create and orchestrate content across a range of channels, audiences and regions.
