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Weber Shandwick lands Explore Minnesota, the state’s tourism promotion office. Weber Shandwick will work with Minneapolis-based Adventure Creative and True Media, which has served as the organization’s creative agency of record and media-buying partner since 2018. Weber’s two-year contract runs through Nov. 2022. Bellmont Partners was previously Explore Minnesota’s agency of record.
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V2 Communications adds TCP (TimeClock Plus) to its roster of HR technology and employee benefit solutions clients. V2 will work to build the company’s profile across target markets, from education and government, to manufacturing and healthcare. The agency will also focus on raising TCP’s brand awareness and positioning its executives as thought leaders. Austin, TX-based TCP provides workforce management and time and labor solutions. “V2’s industry knowledge, sound communications counsel and creative thinking make them a true extension of our internal team, and we know that we will build a strong brand together,” said TCP chief marketing and product officer Leslie Bodnar.
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Rachel Harrison Communications wins Watermark Lodging Trust, a real estate investment trust with a portfolio of luxury properties and resorts throughout the US. RHC will handle all PR and media relations efforts including communications strategy and overseeing proactive and reactive media outreach. Properties within the Watermark portfolio include such hotels and resorts as Marriott Sawgrass Golf Resort & Spa, The Ritz-Carlton Key Biscayne, Fairmont Sonoma Mission Inn & Spa, San Jose Marriott, Renaissance Chicago Downtown and Hyatt Place Austin Downtown.
The Point PR, a travel and hospitality agency, wins AOR status for the Fairmont Scottsdale Princess and the Limelight Hotels collection... The Door, Dolphin unit, is named US agency for Kewpie Americas, a Japanese mayonnaise and condiment brand... Akimbo Communications is engaged as PR AOR for Seirus Innovation, which offers clothing focused on cold-weather comfort and outdoor performance.
Padilla is picked by performance supplement brand Ambrosia Collective to launch Planta Powered by Solein... Diffusion gets AOR duties for Mondo Robotics, which develops consumer robotics products designed to integrate seamlessly into daily life... Redpoint signs on as North American PR representative for Setouchi DMO, which promotes travel to the western Japan region... Campstories lands Sojourn Lodging, a family-owned tiny home resort in the foothills of the Smoky Mountains.
Scout Lab gets AOR duties for JoeyCo, a platform that connects older adults with younger people seeking affordable housing support... McLean Media picks up OpenRoad Insurance, which covers classic and collector vehicles and related coverages... 5WPR lands Novo, a financial platform for independent business owners... Colangelo & Partners wins Finger Lakes Wine Alliance.
Diffusion is appointed PR agency of record for Mellow Sleep, a sleep and home brand that had more than $100 million in sales within its first nine months... The Blueshirt Group is selected to lead the investor relations and financial communication programs for Enablence Technologies, which supplies planar lightwave circuit optical chips for datacom, telecommunications, artificial intelligence, and advanced vision applications... Wise Up PR lands Lite Coms, which designs and manufactures advanced tactical satellite communications terminals for defense and government applications.
TURNER comes on board as the first PR AOR for Overseas Adventure Travel, which specializes in a small-group land and small-ship adventures for the 50 and over crowd... FINN Partners lands Langham Hospitality Group, manager of The Langham, Custom House, Bangkok, which is launching later this year... Hannah Cranston Media picks up NULASTIN, a beauty company that offers elastin replenishment products for hair, lashes, brows and skin.
