Weber Shandwick lands Explore Minnesota, the state’s tourism promotion office. Weber Shandwick will work with Minneapolis-based Adventure Creative and True Media, which has served as the organization’s creative agency of record and media-buying partner since 2018. Weber’s two-year contract runs through Nov. 2022. Bellmont Partners was previously Explore Minnesota’s agency of record.
V2 Communications adds TCP (TimeClock Plus) to its roster of HR technology and employee benefit solutions clients. V2 will work to build the company’s profile across target markets, from education and government, to manufacturing and healthcare. The agency will also focus on raising TCP’s brand awareness and positioning its executives as thought leaders. Austin, TX-based TCP provides workforce management and time and labor solutions. “V2’s industry knowledge, sound communications counsel and creative thinking make them a true extension of our internal team, and we know that we will build a strong brand together,” said TCP chief marketing and product officer Leslie Bodnar.
Rachel Harrison Communications wins Watermark Lodging Trust, a real estate investment trust with a portfolio of luxury properties and resorts throughout the US. RHC will handle all PR and media relations efforts including communications strategy and overseeing proactive and reactive media outreach. Properties within the Watermark portfolio include such hotels and resorts as Marriott Sawgrass Golf Resort & Spa, The Ritz-Carlton Key Biscayne, Fairmont Sonoma Mission Inn & Spa, San Jose Marriott, Renaissance Chicago Downtown and Hyatt Place Austin Downtown.