Rubenstein Public Relations grabs Ceros Financial Services, a brokerage platform and consultative partner to investment management firms, RIAs and hybrid advisors. Rubenstein Public Relations will work to raise awareness of Ceros’s affiliated RIA, Advisors Preferred, as well as the services the company provides to financial advisors. “Rubenstein Public Relations offers exceptional financial acumen and demonstrated strong relationships with business and financial media. We look forward to a productive partnership with the Rubenstein Public Relations team as we continue to expand our platform and build on the success of our funds,” said Ceros CEO Mark Goldwasser.


Affect adds Checkpoint Therapeutics, the ioXt Alliance and Last Mile Talent. Affect will serve as agency of record for Checkpoint Therapeutics, a clinical-stage biotechnology company focused on the acquisition, development and commercialization of novel treatments for patients with solid tumor cancers. It will provide the company with ongoing thought leadership, content and digital strategies. For the ioXt Alliance, an industry-led, global IoT security organization, Affect will develop a strategic program, focused on media relations, thought leadership and content creation, that is designed to educate, engage and influence companies to join the secure IoT movement. Affect is also taking on Last Mile Talent, a nonprofit organization dedicated to bringing more diverse talent into cloud computing, as a pro bono client, part of its commitment to DE&I. The agency will work on educational marketing initiatives, strategic partnerships and executive visibility for the organization’s founders.

Grande Lakes

The Brandman Agency lands Grande Lakes Orlando. It will work with the property to set its 2021 programming and plans. Grande Lakes Orlando has a Ritz-Carlton hotel and the JW Marriott Orlando, as well as amenities that include an 18-hole golf course, luxury spa services and such outdoor activities as kayaking and mountain biking and eco tours. It will kick off the new year by launching a Curated Experiences series, with weekend-long programs, master classes, guided workshops, and immersive demonstrations.