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| Mike Paffman |
Virgo PR, a full-service PR, digital PR and digital firm, has been launched by Mike Paffman, who was VP at Clarity PR, 5W PR and San Francisco-based Highwire. Virgo’s initial clients include Genies, Rebel Ventures, VergeSense, JobGet, SuperPlastic, TAYLRD and The Spring League. Paffmann has extensive experience in sectors including enterprise technology, AI, cloud and data. He has worked with such clients as IBM, App Annie and leading HR tech companies. “Our goal is to create a leading PR and communications firm that works with today’s cutting-edge businesses to create global campaigns designed to enlighten audiences and attract attention,” said Paffman. “We are driven by storytelling and finding unique opportunities to help our clients achieve global brand recognition through an integrated communications strategy."
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SourceCode Communications is working with media theorist Douglas Rushkoff on a new series of reports that will examine the changing nature of culture, work and society, with the goal of providing guidance for business leaders. The first Trendsights Report, Business, Economics & Work, spotlights “a shift from the decades-long focus on runaway growth towards greater sustainability and value creations,” according to SourceCode co-founder and managing partner Rebecca Honeyman. The report, which also says that 2021 will see major changes in how consumers engage with brands, explains how marketers and corporate leaders can shift their thinking to deliver against these changing priorities. SourceCode will also release reports covering meaning, culture and society; and narrative and media next year. To download the first Trendsights report, click here.
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Argyle Public Relationships, one of Canada’s largest independent communications consultancies, has been elected to partnership in PROI Worldwide. Argyle has more than 100 full-time employees in cities across Canada, as well as a newly opened office in Washington, D.C. “Argyle is exactly the kind of strong, entrepreneurial communications business that makes PROI successful,” said PROI Worldwide global chair Ciro Dias Reis “They will bring new perspectives and resources to our Partners around the world.” PROI Worldwide encompasses 80 PR and communications businesses in 165 cities and 50 countries.
Praytell expands its Influence Department—which unites media, creators and social under one team... LRJ PR & Communications and Canopy Brand Group form an alliance that the firms say will bridge the operational divide between high-end brand design and strategic public relations... Twin Minds Media, Hispanic market specialist, increases the scope of its services in an effort to help brands build deeper connections with audiences through culture, storytelling, media and experiences. 
The People Platform, part of Stagwell's The Marketing Cloud, rebrands as Numetrix... Zapwater Communications has earned 17 finalist honors across two PR competitions: eight at the 68th Annual Golden Trumpet Awards, presented by the Publicity Club of Chicago, and nine at the 2026 PRSA Chicago Skyline Awards.. The Florida Public Relations Association presented 122 awards to individuals and teams from across the state at its 69th annual Golden Image and 3rd Annual Pinnacle Awards gala.
The Motion Agency acquires Vehr Communications, a Cincinnati-based strategic communications firm, effective Oct. 1... Lyceus Group, which specializes in financial services, is named a finalist for Public Relations Campaign at the 2026 ThinkAdvisor Luminaries Awards... IPSY, a curated beauty membership platform, launches IPSY Marketing Solutions, a full-funnel marketing and sales acceleration engine. 
Fire on the Hill, which has offices in London, Manchester, New York and Paris, is providing pro bono communications support to the Intergenerational Foundation, the UK's leading authority on intergenerational fairness... The PRSA-NY Big Apple Awards Gala on Sept. 17 will have Gio Benitez, co-anchor of the weekend edition of “Good Morning America” and ABC News transportation correspondent, serving as emcee... CasePR, a boutique litigation communications firm, launches in Portland, OR.
inFocus, which works with entertainment, media and innovation brands in the US Hispanic market and Latin America, expands into Mexico... Modern Currency Public Relations, which will celebrate its 10th anniversary in 2027, launches an AI visibility & generative engine optimization practice... Adfactors PR, India’s largest reputation and critical issues advisory, acquires Australian communication consultancy SenateSHJ.
