JDA Frontline Partners has signed a $340K six-month strategic communications contract with the Canadian province of Alberta, which is home to the world's third largest reserves of crude oil.

The work covers opinion research & testing, advertising, content creation and media/government relations services.

The firm will emphasize the strong economic ties between the oil-rich province and the US, connect officials with editorial boards and journalists at leading American newspapers and forge coalitions/partnerships with communities that are important to Alberta, according to its contract.

Trevor Francis leads the five-member PR team that includes Matt George, Amber McDowell, Brendan Buck, Dave Knaus and Mark Deltor.

As JDA president, Francis helped facilitate the firm’s merger with Blue Engine Message & Media in 2018 to form Seven Letter. He's founding partner of Seven Letter.

Prior to JDA, Francis was senior VP at FleishmanHillard and communications director for the Republican National Committee.

Alberta in November inked Crossroads Strategies to a $350K one-year pact for government relations and PA services. Former US Senators Trent Lott (R-MS) and John Breaux (D-LA) spearhead that push.