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| Martin Sorrell |
S4 Capital’s Martin Sorrell today announced the acquisitions of Decoded Advertising and Metric Theory, moves that add 350 staffers to the firm’s 3,400-member talent base.
With offices in New York and Los Angeles, seven-year-old Decoded Advertising is an integrated creative, technology and media shop that handles clients such as SC Johnson, T-Mobile, Visa and WW International. It will be folded into MediaMonks, digital content shop.
Launched in 2012, Metric Theory is a performance marketing shop that provides services across search, social media and commerce media from offices in New York, Denver, San Francisco and Orange County. It will join Mighty Hive.
Now that the UK and EU have ironed out a Brexit deal, Sorrell expects to accelerate his strategy of creating a “new age/new era advertising and marketing services" model In Europe, the Americas, Asia-Pacific and Middle East.
He says more deals will be announced shortly.
WPP chief Cindy Rose is cutting up to 1,000 jobs by the end of the year, adding to the 11K jobs lost since the start of 2025, according to a report in the Financial Times.
WPP CEO Cindy Rose declares her stabilization plan is "firmly on track" as the company reports a 4.7 percent dip in 1H revenues.
FTI Consulting reported a 2.6 percent drop in Q2 strategic communications revenues to $100M, a shortfall largely due to a $7.4M decline in pass-through revenues.
Omnicom CEO John Wren reported a 7.2 percent rise in Q2 “core operations” to $6B and a 6.1 percent spurt on an organic basis.
Publicis Groupe’s H1 net revenues inched ahead by 1.1 percent to $8.3B. Organic growth hit the 4.7 percent mark.
