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| Martin Sorrell |
S4 Capital’s Martin Sorrell today announced the acquisitions of Decoded Advertising and Metric Theory, moves that add 350 staffers to the firm’s 3,400-member talent base.
With offices in New York and Los Angeles, seven-year-old Decoded Advertising is an integrated creative, technology and media shop that handles clients such as SC Johnson, T-Mobile, Visa and WW International. It will be folded into MediaMonks, digital content shop.
Launched in 2012, Metric Theory is a performance marketing shop that provides services across search, social media and commerce media from offices in New York, Denver, San Francisco and Orange County. It will join Mighty Hive.
Now that the UK and EU have ironed out a Brexit deal, Sorrell expects to accelerate his strategy of creating a “new age/new era advertising and marketing services" model In Europe, the Americas, Asia-Pacific and Middle East.
He says more deals will be announced shortly.
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