Rudd Resources lands Cummins' bid to implement its diversity, equity & inclusion strategy. In addition to helping the company communicate its commitment to equitable and inclusive business practices, Rudd will support the rollout of C.A.R.E. (Cummins Advocating for Racial Equity), which focuses on police reform, broader criminal justice reform, social justice and economic empowerment. “It was clear that with Rudd’s innovation and breadth of experience in this area, together we can make a real impact for our employees and communities,” said Cummins vice president of marketing and communications Carole Castro. Rudd, which specializes in public affairs for philanthropic, equity and community development initiatives, also works with the Chicago Community Trust, the League of American Orchestras and St. Barnard Hospital.
Mower works with Iroquois Healthcare Association in New York state to help it attract candidates to entry-level jobs in healthcare through a multimedia campaign called The Caring Gene. The campaign spanned websites, TV, radio, outdoor, digital, video and social. Mower’s IHA team reached out to current caregivers to find out why they choose to do what they do and then challenged job seekers to consider if caring is in their DNA. An online Caring Gene quiz helped candidates identify if they’re a good fit, then pointed them to job openings and tips on how to start a career in the industry. To date, the campaign has netted more than 900,000 website visits, 80,000 job searches and 31,000 click-throughs to provider job sites.
5W Public Relations wins Vetster, a pet wellness platform that virtually connects pet owners to a marketplace of licensed veterinary professionals for video, chat and phone appointments. 5W will be responsible for Vetster's media relations strategy, working to build consumer knowledge surrounding the brand's offerings. Vetster joins the list of clients that the agency’s Pet PR division has signed up in 2020, including CBD Dog Health, which offers a range of CBD oil-infused products for pets.