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Rudd Resources lands Cummins' bid to implement its diversity, equity & inclusion strategy. In addition to helping the company communicate its commitment to equitable and inclusive business practices, Rudd will support the rollout of C.A.R.E. (Cummins Advocating for Racial Equity), which focuses on police reform, broader criminal justice reform, social justice and economic empowerment. “It was clear that with Rudd’s innovation and breadth of experience in this area, together we can make a real impact for our employees and communities,” said Cummins vice president of marketing and communications Carole Castro. Rudd, which specializes in public affairs for philanthropic, equity and community development initiatives, also works with the Chicago Community Trust, the League of American Orchestras and St. Barnard Hospital.
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Mower works with Iroquois Healthcare Association in New York state to help it attract candidates to entry-level jobs in healthcare through a multimedia campaign called The Caring Gene. The campaign spanned websites, TV, radio, outdoor, digital, video and social. Mower’s IHA team reached out to current caregivers to find out why they choose to do what they do and then challenged job seekers to consider if caring is in their DNA. An online Caring Gene quiz helped candidates identify if they’re a good fit, then pointed them to job openings and tips on how to start a career in the industry. To date, the campaign has netted more than 900,000 website visits, 80,000 job searches and 31,000 click-throughs to provider job sites.
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5W Public Relations wins Vetster, a pet wellness platform that virtually connects pet owners to a marketplace of licensed veterinary professionals for video, chat and phone appointments. 5W will be responsible for Vetster's media relations strategy, working to build consumer knowledge surrounding the brand's offerings. Vetster joins the list of clients that the agency’s Pet PR division has signed up in 2020, including CBD Dog Health, which offers a range of CBD oil-infused products for pets.
5W is named agency of record for Strength of Nature, which offers such multicultural haircare brands as African Pride, as well as Motions Xpress Shampoo Hair Color... RG2 Communications is representing Rebelo de Andrade, an architecture and design studio based in Portugal... Big Fish Collective is engaged as agency of record for publicity and media relations for Nikwax, which produces PFAS-free waterproofing and aftercare solutions for outdoor apparel, footwear and gear.
Lou Hammond Group lands Visit St. Petersburg Clearwater, Florida’s Historic Coast and VIVA Cruises... Champion picks up Snooze Eatery, a breakfast and brunch restaurant with nearly 70 locations nationwide... Red Lorry Yellow Lorry wins US PR duties for ArgusEye, a tech company providing an autonomous AI workforce that helps engineering teams ship secure, compliant cyber-physical products more quickly. 
Doner lands AOR status for Navy Federal Credit Union, the world's largest credit union... P-22 Agency picks up El Encanto, a Santa Barbara, CA resort located on seven acres of terraced gardens overlooking the Pacific Ocean... Parasol, which specializes in the luxury lifestyle and hospitality sector, signs on as US shop for Château Minuty, a wine estate located on the French Riviera.
Nickerson lands Sport Fishing Championship, a competitive saltwater fishing league... French/West/Vaughan is retained as agency-of-record for Los Angeles-based hardtech learning & development expert Matt Gjertsen.... CIIC PR picks up The Resorts Companies, timeshare, resort management and real estate organization headquartered in Massanutten, VA.
Stagwell signs on as lead creative partner for IBM. Stagwell’s Code and Theory and Anomaly units will work alongside IBM, helping to evolve its “Let’s Create Smarter Business” campaign... Campstories is named PR firm for the National Forest Foundation... RG2 Communications lands the Dexter Hotel, a 29-key boutique property that opened on May 19 in Elk Rapids, Michigan.
