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Rudd Resources lands Cummins' bid to implement its diversity, equity & inclusion strategy. In addition to helping the company communicate its commitment to equitable and inclusive business practices, Rudd will support the rollout of C.A.R.E. (Cummins Advocating for Racial Equity), which focuses on police reform, broader criminal justice reform, social justice and economic empowerment. “It was clear that with Rudd’s innovation and breadth of experience in this area, together we can make a real impact for our employees and communities,” said Cummins vice president of marketing and communications Carole Castro. Rudd, which specializes in public affairs for philanthropic, equity and community development initiatives, also works with the Chicago Community Trust, the League of American Orchestras and St. Barnard Hospital.
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Mower works with Iroquois Healthcare Association in New York state to help it attract candidates to entry-level jobs in healthcare through a multimedia campaign called The Caring Gene. The campaign spanned websites, TV, radio, outdoor, digital, video and social. Mower’s IHA team reached out to current caregivers to find out why they choose to do what they do and then challenged job seekers to consider if caring is in their DNA. An online Caring Gene quiz helped candidates identify if they’re a good fit, then pointed them to job openings and tips on how to start a career in the industry. To date, the campaign has netted more than 900,000 website visits, 80,000 job searches and 31,000 click-throughs to provider job sites.
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5W Public Relations wins Vetster, a pet wellness platform that virtually connects pet owners to a marketplace of licensed veterinary professionals for video, chat and phone appointments. 5W will be responsible for Vetster's media relations strategy, working to build consumer knowledge surrounding the brand's offerings. Vetster joins the list of clients that the agency’s Pet PR division has signed up in 2020, including CBD Dog Health, which offers a range of CBD oil-infused products for pets.
Praytell is selected as U.S. PR agency of record for Burger King. Mojo Supermarket takes on social AOR duties... P-22 Agency signs on with Explora, a family-owned, certified B Corporation offering immersive journeys in South America... GV Public Relations is representing The Whitney Hotel in Boston; The Rittenhouse Hotel in Philadelphia; and Juniper Preserve, Golf & Wellness Resort in Bend, OR. 
Scout Lab is named communications agency for TrustedHousesitters, a home and pet-sitting community... Magrino lands BSH, the home appliances arm of Germany’s Bosch Group, as PR AOR for “Region North America”... Refuel Agency wins FY2025-26 and beyond for Veterans Florida, which connects transitioning servicemembers, veterans and spouses with career opportunities and entrepreneurship resources.
Decker/Royal signs up The Meadows on Rock Creek, Château la Commaraineand Lamangata Luxury Surf Resort... Horizon Media goes with GALLO, which markets wine, spirits, malt beverages and ready-to-drink products... Integrity Public Relations wins Tradewinds Networks.
Rubenstein Public Relations is renamed agency of record for Pactum, a leader in procurement innovation and agentic AI... SolComms signs on to represent Allison and Stephen Ellsworth, co-founders of poppi, a prebiotic soda brand... Trevelino/Keller signs on to provide a comprehensive communications strategy for CartiNova, an advanced regenerative medicine platform.
MKTG Sports + Entertainment, part of dentsu, lands Agassi Sports Entertainment, a racquet sports-focused entertainment and innovation company co-founded by Andre Agassi... Hayden IR is engaged by Jones Soda Co. to provide investor communications and outreach efforts... JC Communications picks up three Greek resorts: Grand Resort Lagonissi, Elounda Beach Hotel & Villas and Elounda Bay Palace.
