Sarah Franklin |
Customer relationship management platform giant Salesforce has named Sarah Franklin chief marketing officer.
Franklin assumes the new position immediately. She succeeds Stephanie Buscemi, who's held the top marketer role since August 2018.
Franklin has been with the San Francisco-based tech behemoth since 2008. She most recently served as EVP and GM, platform, trailhead and developers. In that role, she led Salesforce’s developer and education initiatives.
Announcing the promotion on Twitter, Franklin said she’s “Incredibly humbled, honored, grateful to be working with the best team in the biz.”
Salesforce in Dec. announced it would acquire enterprise communications platform Slack for a reported $27.7 billion.

Sarah Franklin
Actum has hired Cecelia Prewett, who was president of DC Public Affairs at SKDK during a nearly 13-year run, as senior managing director in its Washington office.
Franz Paasche, who was most recently EVP for public affairs and communications at Columbia University, will join Verizon as EVP, corporate affairs, effective Nov. 10.
Horizon Family Brands, which includes Horizon Organic and Wallaby Organic yogurt, hires Andrew Springate as CMO... Wake Tech, a Raleigh, NC community college that serves over 70000 adults annually, brings on Lisa Marie Ferrell, who previously led North America communications at Lenovo, as VP of communications and marketing... Golin brings on executive creative director Meg Farquhar in Chicago, and EVPs of strategy Tom Howells (Western Region) and Martin Coomber (New York).
Hotwire Global appoints Burson global chief digital & intelligence officer Grant Toups as global CEO, effective in January.
Bader Rutter, which works with clients in the agriculture, food, beverage and pet care sectors, appoints Demar Anderson as CMO... Acceleration Community of Companies appoints Michael Moschella to lead its new insights division, ACC Intelligence... Luminate, a London-based shop focused on infrastructure and energy sectors, hires Osman Dervish as director—head of development... The Alpine Group promotes Alison Graab to principal from SVP.



