Joele Frank handled the Jan. 11 launch of Isos Capital Management by the co-presidents of the WWE (World Wrestling Entertainment).

Michelle Wilson and George Barrios, who have worked as a team for more than 11 years, will guide Isos Capital Management as it invests in global sports, entertainment and media companies.

Prior to the WWE, Wilson worked as chief marketing officer at the US Tennis Assn., handled marketing for the XFL (partnership between the WWE and NBC), and held posts at the NBA and Nabisco.

Barrios held finance jobs at the New York Times, Praxair, Time Warner and HBO.

Isos is a firm “built by operators for operators and we bring proven strategies and innovating thinking to help media, entertainment and sports companies win in the long-term,” said Wilson.

Joele Frank, Wilkinson Brimmer Katcher has Ed Trissel, Kate Thomspon and Tanner Kaufman handling the Isos launch.