Finsbury, The Glover Park Group and Hering Schuppener have completed their merger and management buy-in of 49.99 percent of the combined business to form Finsbury Glover Hering. WPP will remain a 50.01 per cent investor and Mark Read, CEO of WPP, will join the board. Carter Eskew and Roland Rudd are co-chairmen of FGH, with Alexander Geiser serving as global CEO and regional CEO for Europe; Mike Feldman and Winnie Lerner as regional Co-CEOs for North America; and Faeth Birch as regional CEO for the United Kingdom, Middle East and Asia. FGH will operate from 18 offices with almost 700 consultants.
Power Digital Marketing has acquired digital media buying and creative company Social Method. PDM’s offerings currently include SEO, content marketing, paid media, social media marketing, public relations, influencer marketing and web development. The acquisition, PDM’s fourth in the last two years, was carried out in partnership with Periscope Equity, a private equity firm that invests exclusively in lower-middle market technology-enabled service and software companies. PDM says the addition of Social Method will allow it to provide clients with expanded paid and social creative capabilities. Social Method clients will gain access to paid and organic marketing services powered by PDM’s proprietary technology solution SPRnova. Social Method brings more than 50 clients with it, including Tom’s, Stance, Winc and Colgate.
St. John & Partners, which has offices in Jacksonville, FL and Greenville, SC, has been renamed, St. John. The change also includes a refreshed brand identity and enhanced website. The agency says that the rebrand is meant to reflect its broad range of creative and consulting services for national, regional and local clients. The new website highlights St. John’s brand experience and expanded services in thought leadership; content creation and user experience design; video and digital production; and communications and public relations planning. “We believe our new look and website reflect our unwavering objective to create meaningful brand experiences,” said St. John chairman and CEO Dan St. John.
5W Public Relations has launched a specialty division focused on PR for the cryptocurrency industry. Services offered to cryptocurrency public relations clients include media relations targeted outreach to crypto industry publications, content creation, digital media campaigns, speaking opportunities and celebrity relations. 5W has worked with established and emerging cryptocurrency platforms including blockchain and cryptocurrency driven marketplaces, trading platforms, crypto real estate companies, and more. Last year 5W guided business intelligence firm, MicroStrategy, through the announcement of its purchase of $250M in Bitcoin.