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| Ellen Ryan Mardiks |
Golin promotes Ellen Ryan Mardiks to global chairman. Fred Cook, chairman since 2017, becomes chair emeritus. Mardiks, who has been with Golin for over three decades, will be responsible for shaping work products and agency IP. Her duties will include adapting and enhancing The Playbook, Golin’s internal step-by-step planning process, which was designed to produce better earned-first, data-driven creative. She also will serve as an executive consultant to C-suite leaders for some of the agency’s largest clients, including Humana, Nestlé and Walmart. “Ellen is one of the most gifted and talented client counsellors in Golin’s history,” said CEO Matt Neale. “She helps clients, from our oldest to our newest, understand the value of earned-first ideas to drive business.”
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| Jenny Radloff |
PAN Communications ups Jenny Radloff to VP. Radloff, who has been with the agency since 2010, most recently served as director. In her new post, she will play a larger role in PAN’s dedicated mentorship program. A member of the agency’s DEI leadership team, Radloff played a key role developing its Issues Response Team, a group sharing external communications guidance with staff. “Jenny is the epitome of leading by example. She doesn't just anticipate client needs or react to what's in front of her; she takes her breadth and depth of industry knowledge and strategizes on how to move the needle for a company,” said PAN senior vice president Nikki Festa.
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| Krista Crouch |
Novitas Communications elevates Krista Crouch to VP. Crouch joined Novitas last year as a manager. Before that, she was public relations and social media manager at MJ Freeway, a company that creates software for cannabis businesses. Crouch has worked with companies on owned, earned and paid strategies including community engagement, digital messaging and strategy, messaging, positioning and internal and external communications. “Not only has she been instrumental to helping us navigate the tumult throughout 2020, but she has been able to help develop and implement the culture of excellence and accountability that is critically important to me and to our success,” said Novitas founder and CEO Michelle Lyng.
Stagwell has named Lena Petersen, a veteran of MediaLink, Starcom MediaVest and Leo Burnett, chief brand and communications officer.
Carrie Healey has joined the National Association of Broadcasters as VP communications. Most recently, she was program lead at Purple Strategies.
HAVAS Red names Adeena Fried EVP health & wellness, based in New York... Genius Sports Limited, a provider of real-time sports data, names Tony Marlow as CMO... Deerfield Group, which works with clients in the healthcare and life sciences sectors, promotes Bill Veltre to chief media officer... The Public Affairs Council brings on Monica Day as senior manager in its political affairs practice, Deanna Wisniewski as senior manager of communications and Sam Kasner as manager of events. 
Imre names Paulina De la Riva chief strategy officer. De la Riva joins the agency from Ogilvy Health, where she most recently served as EVP, strategy for North America... FNK IR, a strategic investor relations firm focused on smaller cap companies, brings on Greg McKinley as director, investor relations... Bear Icebox Communications, a Chicago-based firm, promotes Sean Wille to VP, strategy + operations... Abode Worldwide, a specialist firmthat works across hotels, short-term rentals and the wider serviced living sectors, appoints Kerry Wilson as chief operating officer.
Method Communications names Lexy King SVP to head up the agency’s new corporate communications specialist group... Five9, provider of the Intelligent CX Platform, appoints Jay Lee as chief marketing and growth officer... Sundial Media & Technology Group, which is the parent company of such brands as ESSENCE and Refinery29, appoints Amanda Butler as CMO.
