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| Ellen Ryan Mardiks |
Golin promotes Ellen Ryan Mardiks to global chairman. Fred Cook, chairman since 2017, becomes chair emeritus. Mardiks, who has been with Golin for over three decades, will be responsible for shaping work products and agency IP. Her duties will include adapting and enhancing The Playbook, Golin’s internal step-by-step planning process, which was designed to produce better earned-first, data-driven creative. She also will serve as an executive consultant to C-suite leaders for some of the agency’s largest clients, including Humana, Nestlé and Walmart. “Ellen is one of the most gifted and talented client counsellors in Golin’s history,” said CEO Matt Neale. “She helps clients, from our oldest to our newest, understand the value of earned-first ideas to drive business.”
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| Jenny Radloff |
PAN Communications ups Jenny Radloff to VP. Radloff, who has been with the agency since 2010, most recently served as director. In her new post, she will play a larger role in PAN’s dedicated mentorship program. A member of the agency’s DEI leadership team, Radloff played a key role developing its Issues Response Team, a group sharing external communications guidance with staff. “Jenny is the epitome of leading by example. She doesn't just anticipate client needs or react to what's in front of her; she takes her breadth and depth of industry knowledge and strategizes on how to move the needle for a company,” said PAN senior vice president Nikki Festa.
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| Krista Crouch |
Novitas Communications elevates Krista Crouch to VP. Crouch joined Novitas last year as a manager. Before that, she was public relations and social media manager at MJ Freeway, a company that creates software for cannabis businesses. Crouch has worked with companies on owned, earned and paid strategies including community engagement, digital messaging and strategy, messaging, positioning and internal and external communications. “Not only has she been instrumental to helping us navigate the tumult throughout 2020, but she has been able to help develop and implement the culture of excellence and accountability that is critically important to me and to our success,” said Novitas founder and CEO Michelle Lyng.
Aaron Guiterman will rejoin Edelman’s government and PA unit as head of US public affairs on April 29.
Meyocks, a branding and marketing agency, hires Marcie Garcia to lead its strategy function... Erich and Kallman, the ad agency co-founded by Steven Erich and Eric Kallman, appoints Stephen Larkin as its first CMO... Allied Global Marketing, which has 24 offices across North America, Europe and Asia-Pacific, names Nicola Gold as business director APAC, brand experience.
Pierpont Communications of Houston hires Dan Mahoney and Pete Webb to focus on building a presence in the Denver market... Millwright Holdings appoints Ainsley Sheikali as head of business development, a new post... Shore Fire Media CEO Marilyn Laverty is tapped to increase collaboration among the Dolphin Entertainment units... Berns Communications Group names Quin Acciani VP, consumer and retail practice. 
Prosek Partners brings on Diana Estupinan to lead its first office in the Middle East, which will be located in Abu Dhabi... Madwell promotes Gabriela Benitez to president, a newly created role at the firm... Zonda, which provides data-driven market solutions to companies in the homebuilding industry, names Tom LeBaron as VP, performance and growth marketing
FGS Global brings on Global Counsel's Joe Palombo as a partner in the firm’s London office... SJW Group, an investor-owned pure-play water and wastewater utility, names Nazan Riahei as VP of communications, a newly created role... Measurabl, an ESG tech platform for real estate, names Chris Zegal SVP of marketing
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