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The Decker/Royal Agency adds Wyndham Destinations and Love Home Swap to its client roster. For Wyndham, a vacation club and exchange company, Decker/Royal developed, managed and executed communications around the company’s recent acquisition of the Travel + Leisure brand. Wyndham changed its name to Travel + Leisure Co. after the acquisition, which will allow it to leverage Travel + Leisure’s multi-platform content to grow its membership travel club businesses, launch new branded travel services, and expand brand licensing agreements. Love Home Swap is a platform that makes it easy for travelers to swap homes by utilizing points.
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Magrino has been named agency of record for California Closets, a manufacturer of custom closets and storage solutions. The agency will work on creative programming and brand awareness development in the U.S. market through integrated public relations strategies and marketing campaigns. California Closets operates a network of nearly 150 showrooms and 900 professional design consultants across North America.
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Matter Communications wins Kitewheel, which provides customer journey orchestration and analytics. Matter’s work for Kitewheel will include comprehensive public relations support, brand and creative asset design, and strategic counsel to help the company strengthen its position and communicate its unique value in the CX and marketing space. The agency will also amplify Kitewheel’s media relations with rapid response, expert commentary, news promotion and proactive, data-driven thought leadership. “Matter has the perfect combination of deep industry experience and knowledge, media relationships, creativity, and scrappiness to help us rapidly elevate the Kitewheel brand in the marketplace,” said Kitewheel president Mark Smith.
Padilla is picked by performance supplement brand Ambrosia Collective to launch Planta Powered by Solein... Diffusion gets AOR duties for Mondo Robotics, which develops consumer robotics products designed to integrate seamlessly into daily life... Redpoint signs on as North American PR representative for Setouchi DMO, which promotes travel to the western Japan region... Campstories lands Sojourn Lodging, a family-owned tiny home resort in the foothills of the Smoky Mountains.
Scout Lab gets AOR duties for JoeyCo, a platform that connects older adults with younger people seeking affordable housing support... McLean Media picks up OpenRoad Insurance, which covers classic and collector vehicles and related coverages... 5WPR lands Novo, a financial platform for independent business owners... Colangelo & Partners wins Finger Lakes Wine Alliance.
Diffusion is appointed PR agency of record for Mellow Sleep, a sleep and home brand that had more than $100 million in sales within its first nine months... The Blueshirt Group is selected to lead the investor relations and financial communication programs for Enablence Technologies, which supplies planar lightwave circuit optical chips for datacom, telecommunications, artificial intelligence, and advanced vision applications... Wise Up PR lands Lite Coms, which designs and manufactures advanced tactical satellite communications terminals for defense and government applications.
TURNER comes on board as the first PR AOR for Overseas Adventure Travel, which specializes in a small-group land and small-ship adventures for the 50 and over crowd... FINN Partners lands Langham Hospitality Group, manager of The Langham, Custom House, Bangkok, which is launching later this year... Hannah Cranston Media picks up NULASTIN, a beauty company that offers elastin replenishment products for hair, lashes, brows and skin.
Champion picks up Delray Beach, FL-based Brooklyn Water Bagel, known for bringing an authentic New York-style bagel experience to guests through its proprietary water technology... Ruder Finn partners with Wendy’s to drive executive visibility, corporate reputation, strategic storytelling, creator and influencer engagement, cultural relevance and issues management... IMAGINE PR lands US duties for Austria's Burg Hotel Lech. 
