The Decker/Royal Agency adds Wyndham Destinations and Love Home Swap to its client roster. For Wyndham, a vacation club and exchange company, Decker/Royal developed, managed and executed communications around the company’s recent acquisition of the Travel + Leisure brand. Wyndham changed its name to Travel + Leisure Co. after the acquisition, which will allow it to leverage Travel + Leisure’s multi-platform content to grow its membership travel club businesses, launch new branded travel services, and expand brand licensing agreements. Love Home Swap is a platform that makes it easy for travelers to swap homes by utilizing points.
Magrino has been named agency of record for California Closets, a manufacturer of custom closets and storage solutions. The agency will work on creative programming and brand awareness development in the U.S. market through integrated public relations strategies and marketing campaigns. California Closets operates a network of nearly 150 showrooms and 900 professional design consultants across North America.
Matter Communications wins Kitewheel, which provides customer journey orchestration and analytics. Matter’s work for Kitewheel will include comprehensive public relations support, brand and creative asset design, and strategic counsel to help the company strengthen its position and communicate its unique value in the CX and marketing space. The agency will also amplify Kitewheel’s media relations with rapid response, expert commentary, news promotion and proactive, data-driven thought leadership. “Matter has the perfect combination of deep industry experience and knowledge, media relationships, creativity, and scrappiness to help us rapidly elevate the Kitewheel brand in the marketplace,” said Kitewheel president Mark Smith.