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M&C Saatchi Sport & Entertainment NYC lands WHOOP, fitness wearable brand. The partnership with WHOOP encompasses strategic global communications, media relations, thought leadership and events. In addition to working with the company to raise its profile in the US, the agency will oversee global strategy and collaborate on launching the brand in the U.K. and Germany with the M&C Saatchi Sport & Entertainment agencies in those markets. WHOOP is a human performance tracker, worn by elite athletes including NFL and PGA players, that delivers 24/7 personalized fitness, sleep and recovery data. “M&C Saatchi Sport & Entertainment has become a valuable partner in telling our story and reaching new members all over the world,” said WHOOP chief marketing officer Antonio Bertone.
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JC Communications books RailBookers, a tour operator which offers rail vacations to destinations including Canada, Europe and the USA, to its roster of travel clients. The agency already manages PR for Railbookers’ sister company, Amtrak Vacations. JC has also signed with Venchi Fine Italian Chocolates of Italy, which also makes gelato and has 115 shops in 70 countries. It will do PR for the company’s new store in New York City at Columbus Circle, as well as working to raise brand awareness across the U.S.
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Virgo PR has been named PR agency of record for Rebel Ventures, a sports-oriented digital strategy company that has worked with such clients as the Kansas City Chiefs, the Golden State Warriors and Real Madrid. Virgo will provide Rebel Ventures with services including social media marketing and media relations. It has already collaborated with Rebel Ventures on “10 Days for #10,” a campaign created in celebration of global soccer icon Pele’s 80th birthday. The agency has also placed Rebel Ventures and its founder Craig Howe in outlets including Fast Company, Business Insider, Sports Business Journal and CNBC.
Avenue Z acquires Shopify development and optimization partner Varfaj... Lexient, an AI-powered risk analysis platform for corporate communications, launches following a successful pilot program... PMG, an independent marketing services and tech company, is opening offices in Mexico City and Toronto... Designsensory, a Knoxville, TN-based branding, digital and creative agency, forms a strategic integration with Ackermann Marketing & PR.
APCO is launching the Global Africa Investment Summit, a platform designed to accelerate investment across Africa... LV8, which specializes in social media strategies and digital marketing, launches a paid media practice... Moxie Strategies introduces Aimi by Moxie, an AI-powered qualitative research product.
The Shipyard, which owns Fahlgren Mortine and TURNER, makes a strategic investment in FancyAI... LAVIDGE launches InkFox Publicity (a LAVIDGE Co.), a publicity firm that will work with publishers; hybrid presses; and professional, indie and self-published authors... 5W PR introduces an investment division.
Supreme Group acquires Broth, a science-first creative agency... BridgeView Marketing launches PR Rosetta Stone, a proprietary, AI-enabled PR reporting and intelligence system... Imperio Chaos, a New York-based public affairs and global advisory firm, is founded by former Dezenhall Resources VP Annie Moore and Victor Lopez, who was previously president of the San Diego Lincoln Club.
The PHA Group, which has offices in London, Manchester and Leeds, is expanding to New York... The Next Solutions Group launches NSG Health... Rational 360, a DC-based firm, has relocated to an 18,000-square-foot space on the city’s K Street business corridor... KAOH Media, a firm specializing in clean energy, sustainable infrastructure, and ESG-driven investments, launches Fieldwise Civic Engagement.
