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M&C Saatchi Sport & Entertainment NYC lands WHOOP, fitness wearable brand. The partnership with WHOOP encompasses strategic global communications, media relations, thought leadership and events. In addition to working with the company to raise its profile in the US, the agency will oversee global strategy and collaborate on launching the brand in the U.K. and Germany with the M&C Saatchi Sport & Entertainment agencies in those markets. WHOOP is a human performance tracker, worn by elite athletes including NFL and PGA players, that delivers 24/7 personalized fitness, sleep and recovery data. “M&C Saatchi Sport & Entertainment has become a valuable partner in telling our story and reaching new members all over the world,” said WHOOP chief marketing officer Antonio Bertone.
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JC Communications books RailBookers, a tour operator which offers rail vacations to destinations including Canada, Europe and the USA, to its roster of travel clients. The agency already manages PR for Railbookers’ sister company, Amtrak Vacations. JC has also signed with Venchi Fine Italian Chocolates of Italy, which also makes gelato and has 115 shops in 70 countries. It will do PR for the company’s new store in New York City at Columbus Circle, as well as working to raise brand awareness across the U.S.
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Virgo PR has been named PR agency of record for Rebel Ventures, a sports-oriented digital strategy company that has worked with such clients as the Kansas City Chiefs, the Golden State Warriors and Real Madrid. Virgo will provide Rebel Ventures with services including social media marketing and media relations. It has already collaborated with Rebel Ventures on “10 Days for #10,” a campaign created in celebration of global soccer icon Pele’s 80th birthday. The agency has also placed Rebel Ventures and its founder Craig Howe in outlets including Fast Company, Business Insider, Sports Business Journal and CNBC.
Acceleration Community of Companies, a network of independent media, marketing, and communications agencies including DKC, Stripe Theory and MKG, expands ACC Intelligence... Crosby Marketing Communications CEO Raymond Crosby is named to the Anne Arundel County Chamber of Commerce’s 2026 Business Hall of Fame Class... Superson, a Helsinki-based agency with hubs in Amsterdam, Toronto and Singapore, is expanding its footprint in North America with the opening of a Toronto office.
MMGY and Las Vegas-based R&R partners are joining forces under parent company MMGY Global... HarrisQuest, the brand and reputation intelligence platform from The Harris Poll, launches HarrisQuest MCP (Model Context Protocol), which lets users easily connect an AI assistant to external data and tools... Curious Orange, a Dublin-based firm that offers strategy, creative design, digital performance marketing, and AI-enabled workflows, launches Curious Orange Live, a dedicated live experiential marketing agency.
The Messina Group is rebranding as Fortius Global and opening an office in London. Jim Messina, who launched the firm in 2013 after serving as campaign manager for Obama for America, will serve as CEO of Fortius Global and continue to set the vision, strategy, and execution for Fortius and its companies... The New York Chapter of the National Investor Relations Institute names the new members of its NextGen Committee for the 2026-2027 term... Billion Dollar Boy, a social and influencer marketing agency with offices in New York and London, acquires Santa Monica, CA-headquartered Creator Authority.
Slowey McManus Communications is receiving a majority stake investment from Adi Sarosa, founder and managing partner of AA24 Communications... Seven Letter, a Washington, D.C.-based bipartisan strategic communications and public affairs firm, marks its 20th anniversary... Jack Morton launches a new global brand identity.
Peregrine, which specializes in asset and wealth management, adds a Los Angeles office to its locations in New York and London... The Dilenschneider Group, which was founded by Hill & Knowlton CEO Robert Dilenschneider, marks 35 years in business... Meltwater launches Intelligence is Always in Style, a marketing campaign based on a short-film series starring actress Kim Cattrall.
