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M&C Saatchi Sport & Entertainment NYC lands WHOOP, fitness wearable brand. The partnership with WHOOP encompasses strategic global communications, media relations, thought leadership and events. In addition to working with the company to raise its profile in the US, the agency will oversee global strategy and collaborate on launching the brand in the U.K. and Germany with the M&C Saatchi Sport & Entertainment agencies in those markets. WHOOP is a human performance tracker, worn by elite athletes including NFL and PGA players, that delivers 24/7 personalized fitness, sleep and recovery data. “M&C Saatchi Sport & Entertainment has become a valuable partner in telling our story and reaching new members all over the world,” said WHOOP chief marketing officer Antonio Bertone.
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JC Communications books RailBookers, a tour operator which offers rail vacations to destinations including Canada, Europe and the USA, to its roster of travel clients. The agency already manages PR for Railbookers’ sister company, Amtrak Vacations. JC has also signed with Venchi Fine Italian Chocolates of Italy, which also makes gelato and has 115 shops in 70 countries. It will do PR for the company’s new store in New York City at Columbus Circle, as well as working to raise brand awareness across the U.S.
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Virgo PR has been named PR agency of record for Rebel Ventures, a sports-oriented digital strategy company that has worked with such clients as the Kansas City Chiefs, the Golden State Warriors and Real Madrid. Virgo will provide Rebel Ventures with services including social media marketing and media relations. It has already collaborated with Rebel Ventures on “10 Days for #10,” a campaign created in celebration of global soccer icon Pele’s 80th birthday. The agency has also placed Rebel Ventures and its founder Craig Howe in outlets including Fast Company, Business Insider, Sports Business Journal and CNBC.
Taylor launches "Earn Everything," a repositioning that is intended to reflect both its heritage and its emphasis on relevance that is earned, not bought... The Net Zero Conference, which takes place on October 8 at the Los Angeles Convention Center, will convene climate leaders to re-envision the built environment and inspire a net zero future... Kite Hill launches Kite Hill Integrated Comms Intelligence, a client reporting framework that incorporates AI and custom workflows to give brands a holistic view of their communications performance across PR, owned and social media, search and AI search visibility... The Washington Women in Public Relations hosted “How Associations Lead with Strategic Storytelling,” on July 16 at Avoq's rooftop.
Brunner, a Pittsburgh-based integrated marketing agency, acquires AdSkate, an AI-powered creative analytics and marketing intelligence platform that helps brands and agencies optimize advertising performance... Augustine Agency launches Flavor Theory, a foodservice marketing practice aimed at helping restaurants, food manufacturers, distributors and institutional dining organizations grow their brands and businesses... The Acceleration Community of Companies releases a report finding that almost half (49 percent) of Gen Z sports fans say they have become interested in a new sport or athlete because of fan-created content or something entirely outside the sport. 
VPE Communications, which helps organizations authentically connect with diverse audiences, celebrates 38 years in business and announces a new ownership structure... Praytell expands into the Asian market with the opening of a new office in Singapore... The International Public Relations Network unveils a new visual identity and redesigned website. 
SourceCode Communications launches SourceCode Germany, establishing the agency's first office in continental Europe... Clario Group acquires Ted Miller Group, a Miami-founded agency focused on clients in the technology, travel & leisure and financial services sectors... Global Situation Room’s Global Risk Advisory Council is hosting a July 23 webinar that will go over the results of its new Reputation Risk Index.
Havas acquires MUT, a Barcelona-based firm focused on experiential marketing and sustainable events... IPREX lauches its AI Task Force...D S Simon Media, one of the first companies to produce a satellite media tour, celebrates its 40th anniversary... Washington Women in Public Relations is sponsoring an event that shows communications pros who work with associations how they can get their messages across clearly, credibly and courageously. “How Associations Lead with Strategic Storytelling,” at 6 p.m. on July 16.
