M&C Saatchi Sport & Entertainment NYC lands WHOOP, fitness wearable brand. The partnership with WHOOP encompasses strategic global communications, media relations, thought leadership and events. In addition to working with the company to raise its profile in the US, the agency will oversee global strategy and collaborate on launching the brand in the U.K. and Germany with the M&C Saatchi Sport & Entertainment agencies in those markets. WHOOP is a human performance tracker, worn by elite athletes including NFL and PGA players, that delivers 24/7 personalized fitness, sleep and recovery data. “M&C Saatchi Sport & Entertainment has become a valuable partner in telling our story and reaching new members all over the world,” said WHOOP chief marketing officer Antonio Bertone.

JC Comms

JC Communications books RailBookers, a tour operator which offers rail vacations to destinations including Canada, Europe and the USA, to its roster of travel clients. The agency already manages PR for Railbookers’ sister company, Amtrak Vacations. JC has also signed with Venchi Fine Italian Chocolates of Italy, which also makes gelato and has 115 shops in 70 countries. It will do PR for the company’s new store in New York City at Columbus Circle, as well as working to raise brand awareness across the U.S.

Rebel Ventures

Virgo PR has been named PR agency of record for Rebel Ventures, a sports-oriented digital strategy company that has worked with such clients as the Kansas City Chiefs, the Golden State Warriors and Real Madrid. Virgo will provide Rebel Ventures with services including social media marketing and media relations. It has already collaborated with Rebel Ventures on “10 Days for #10,” a campaign created in celebration of global soccer icon Pele’s 80th birthday. The agency has also placed Rebel Ventures and its founder Craig Howe in outlets including Fast Company, Business Insider, Sports Business Journal and CNBC.