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| Blanca Juti |
L’Oréal recruits Blanca Juti as chief communications & public affairs officer. Juti joins L’Oréal from Heineken, where she was chief corporate affairs officer. She has also served as chief brand officer at Rovio Entertainment and vice president of marketing at Nokia. Earlier in her career, Juti spent five years working as the cultural attaché for the Mexican Embassy in Finland. At L’Oréal, she succeeds Lucia Dumas, who had held the position since January 2018. She will relocate to France and assume her new position in April.
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| George Snell |
360PR+ hires George Snell head of content innovation and integration. Snell was previously general manager and executive producer at Matter, where he launched the agency’s strategic content unit. Before that, he was executive vice president, integrated media strategy at Weber Shandwick, co-founding its GoLive broadcast unit and overseeing development of digital and social media strategy, content creation and distribution. At 360PR+, Snell will lead the agency’s team of content creators and digital strategists and collaborate with client teams across the organization. “George knows that a good story knows no boundaries today and he brings expertise in developing and distributing stories in ways that maximize reach and engagement,” said 360PR+ CEO Laura Tomasetti.
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| Alex Nathanson |
The Pollack Group adds Alex Nathanson as technology practice lead. Nathanson was previously corporate marketing brand manager at Rain Bird Corporation, an irrigation and water management company, where he led key marketing communications, online advertising, brand strategy, data privacy, social media, global website development and e-commerce programs. Before that, he held senior-level positions at Lantronix, a networking and IoT-enabling technology company, and Epson America. At Pollock, Nathanson will head up a team focused on such tech sectors as cybersecurity, high-performance storage, networking, digital commerce and mobile communications. “Alex will help accelerate the agency’s expansion efforts, while also putting our already diverse PR and marketing service offerings to work in a new sector for the agency,” said TPG chief executive officer Noemi Pollack.
Lionsgate, which brings together diversified motion picture and television production and distribution businesses, promotes Laurel Pecchia to SVP, corporate communications... Anonymous Content, a New York-based film production and management company, recruits former Showtime/MTV executive vice president Liza Burnett Fefferman as chief communications and marketing officer, a newly created position... Legacy Motor Club brings on Ryan Grab as VP, marketing and communications.
Stagwell has named Lena Petersen, a veteran of MediaLink, Starcom MediaVest and Leo Burnett, chief brand and communications officer.
Carrie Healey has joined the National Association of Broadcasters as VP communications. Most recently, she was program lead at Purple Strategies.
HAVAS Red names Adeena Fried EVP health & wellness, based in New York... Genius Sports Limited, a provider of real-time sports data, names Tony Marlow as CMO... Deerfield Group, which works with clients in the healthcare and life sciences sectors, promotes Bill Veltre to chief media officer... The Public Affairs Council brings on Monica Day as senior manager in its political affairs practice, Deanna Wisniewski as senior manager of communications and Sam Kasner as manager of events. 
Imre names Paulina De la Riva chief strategy officer. De la Riva joins the agency from Ogilvy Health, where she most recently served as EVP, strategy for North America... FNK IR, a strategic investor relations firm focused on smaller cap companies, brings on Greg McKinley as director, investor relations... Bear Icebox Communications, a Chicago-based firm, promotes Sean Wille to VP, strategy + operations... Abode Worldwide, a specialist firmthat works across hotels, short-term rentals and the wider serviced living sectors, appoints Kerry Wilson as chief operating officer.
